{"id":3305,"date":"2025-07-01T06:29:30","date_gmt":"2025-07-01T05:29:30","guid":{"rendered":"https:\/\/esportsinsider.com\/fr\/?p=3305"},"modified":"2025-07-01T06:34:39","modified_gmt":"2025-07-01T05:34:39","slug":"esport-et-paris-sportifs-partenariats-autorises-par-riot-games","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/fr\/2025\/07\/esport-paris-sportifs-partenariats-riot-games","title":{"rendered":"Esport et paris sportifs : partenariats autoris\u00e9s par Riot Games"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e6d46ed81c\" class=\"esi-paragraph \">\n    \n<p><strong>Riot Games<\/strong> autorise les partenariats avec des <strong>plateformes de paris <\/strong>pour les \u00e9quipes \u00e9lite de l\u2019esport <strong>VALORANT<\/strong> et <strong>League of Legends <\/strong>en Am\u00e9rique du Nord et dans la r\u00e9gion EMEA.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46ed915\" class=\"esi-paragraph \">\n    \n<p>L\u2019\u00e9diteur pr\u00e9cise que cette ouverture aux paris s\u2019inscrit dans le cadre de sa volont\u00e9 de \u00ab soutenir un \u00e9cosyst\u00e8me durable \u00bb.<br><\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e6d46ee630\">\n  <div class=\"heading section__title \"><span>Lisez aussi<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-1409\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/fr\/paris-esport-en-france-loi\">A-t-on le droit de faire des paris eSport en France : ce que dit la loi fran\u00e7aise<\/a><\/li>\n          <li id=\"post-2604\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/06\/1xbet-partenaire-officiel-blast-tv-austin-major\">1xBet : partenaire officiel du BLAST.tv Austin Major<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e6d46f00d5\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Riot Games impose ses r\u00e8gles pour encadrer un secteur en pleine expansion<\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f01b2\" class=\"esi-paragraph \">\n    \n<p>Selon les donn\u00e9es de la soci\u00e9t\u00e9 de tech sportive <a href=\"https:\/\/sportradar.com\/\"><strong>Sportrad<\/strong><\/a><strong><a href=\"https:\/\/sportradar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><\/strong><a href=\"https:\/\/sportradar.com\/\"><strong>r<\/strong><\/a>, le chiffre d&rsquo;affaires mondial des <a href=\"https:\/\/esportsinsider.com\/fr\/jeux-dargent\/paris-league-of-legends\">paris sur League of Legends<\/a> et VALORANT esports atteindra 10,7 milliards de dollars en 2024. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f0296\" class=\"esi-paragraph \">\n    \n<p>Riot Games r\u00e9v\u00e8le \u00e9galement que<strong> 70 % des paris plac\u00e9s sur l&rsquo;ensemble des sports<\/strong> le sont sur des march\u00e9s non r\u00e9glement\u00e9s avec des plateformes non agr\u00e9\u00e9es.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f035f\" class=\"esi-paragraph \">\n    \n<p>Pour s&rsquo;assurer que les secteurs esports League of Legends et VALORANT attirent les bons sponsors, <a href=\"https:\/\/www.riotgames.com\/en\/news\/esports-betting-sponsorships\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Riot Games<\/strong><\/a> examinera et approuvera tous les partenaires de paris sportifs potentiels souhaitant s&rsquo;associer \u00e0 une \u00e9quipe.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83c\udfae Riot Games just flipped the script \ud83c\udfb2<br>Gambling &amp; betting sponsors are now in play for LoL &amp; Valorant esports!<br>Revenue boost \ud83d\udcb0, stricter guardrails \ud83d\udea7, and big changes ahead for Tier 1 teams!<a href=\"https:\/\/t.co\/lKUXVxB3xq\">https:\/\/t.co\/lKUXVxB3xq<\/a><a href=\"https:\/\/twitter.com\/hashtag\/RiotGames?src=hash&amp;ref_src=twsrc%5Etfw\">#RiotGames<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Valorant?src=hash&amp;ref_src=twsrc%5Etfw\">#Valorant<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LeagueOfLegends?src=hash&amp;ref_src=twsrc%5Etfw\">#LeagueOfLegends<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/EsportsNews?src=hash&amp;ref_src=twsrc%5Etfw\">#EsportsNews<\/a>\u2026<\/p>&mdash; Talkesport (@TalkEsport) <a href=\"https:\/\/twitter.com\/TalkEsport\/status\/1938624128464073066?ref_src=twsrc%5Etfw\">June 27, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a4e6d46f044f\" class=\"esi-paragraph \">\n    \n<p>John Needham, pr\u00e9sident de l\u2019\u00e9dition et de l\u2019esport chez Riot Games, souligne :<\/p>\n\n  <\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div id=\"esi-paragraph-6a4e6d46f0525\" class=\"esi-paragraph \">\n    \n<p>\u00ab Nous pensons qu\u2019il vaut mieux encadrer les partenariats avec les op\u00e9rateurs de paris &#8211; de fa\u00e7on r\u00e9fl\u00e9chie, prudente et avec les bonnes garanties &#8211; plut\u00f4t que de rester \u00e0 l\u2019\u00e9cart pendant que des risques non ma\u00eetris\u00e9s p\u00e8sent sur les fans et l\u2019int\u00e9grit\u00e9 du jeu \u00bb.<\/p>\n\n  <\/div>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div id=\"esi-paragraph-6a4e6d46f1c7f\" class=\"esi-paragraph \">\n    \n<p>\u00ab Nous avons toujours affirm\u00e9 que Riot s\u2019engageait sur le long terme pour nos esports. Cela implique aussi d\u2019entrer sur le terrain des paris sportifs avec l\u2019objectif de guider et de prot\u00e9ger nos marques des mauvais acteurs, en montrant ce que signifie faire les choses correctement, tout en offrant une opportunit\u00e9 \u00e9conomique aux \u00e9quipes. \u00bb<\/p>\n\n  <\/div>\n<\/blockquote>\n\n\n<div id=\"esi-paragraph-6a4e6d46f1e0c\" class=\"esi-paragraph \">\n    \n<p>La d\u00e9cision de Riot Games d\u2019\u00e9tendre le sponsoring li\u00e9 aux paris sportifs a d\u2019abord \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e <strong>en<\/strong> <strong>d\u00e9cembre 2024<\/strong>, lorsque les \u00e9quipes de League of Legends et du VCT ont \u00e9t\u00e9 inform\u00e9es de cette nouvelle orientation.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e6d46f1f05\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Comment fonctionneront les partenariats de League of Legends et de VCT ?<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f1fdd\" class=\"esi-paragraph \">\n    \n<p class=\"has-background\" style=\"background-color:#f7f7f7\">\ud83d\udce2Riot Games pr\u00e9cise que les \u00e9quipes souhaitant conclure un partenariat avec une soci\u00e9t\u00e9 de paris sportifs devront s\u2019appuyer sur les donn\u00e9es officielles fournies par GRID Esports. Elles devront \u00e9galement mettre en place un programme interne d\u00e9di\u00e9 \u00e0 l\u2019int\u00e9grit\u00e9, afin de garantir le bon d\u00e9roulement des comp\u00e9titions et de prot\u00e9ger les fans.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f20a8\" class=\"esi-paragraph \">\n    \n<p>En plus d\u2019ouvrir la porte \u00e0 de nouveaux sponsors pour les \u00e9quipes de League of Legends et du VCT de niveau 1, Riot a annonc\u00e9 qu\u2019<strong>une partie des revenus g\u00e9n\u00e9r\u00e9s par ces accords <\/strong>serait r\u00e9investie dans la <strong>sc\u00e8ne Tier 2<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f2180\" class=\"esi-paragraph \">\n    \n<p>Ce soutien financier se traduira par une <strong>hausse des cagnottes,<\/strong> ainsi que par le d\u00e9veloppement d\u2019initiatives de <strong>formation \u00e0 destination des organisateurs de tournois<\/strong> et des joueurs professionnels en devenir.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d46f2246\" class=\"esi-paragraph \">\n    \n<p>Riot souligne cependant que ses <strong>cha\u00eenes officielles ne diffuseront aucune publicit\u00e9 li\u00e9e aux paris<\/strong>, et que les \u00e9quipes ne seront pas autoris\u00e9es \u00e0 afficher les logos de partenaires de paris sur leurs maillots.<\/p>\n\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Riot Games autorise les partenariats avec des plateformes de paris pour les \u00e9quipes \u00e9lite de l\u2019esport VALORANT et League of Legends en Am\u00e9rique du Nord et dans la r\u00e9gion EMEA. L\u2019\u00e9diteur pr\u00e9cise que cette ouverture aux paris s\u2019inscrit dans le cadre de sa volont\u00e9 de \u00ab soutenir un \u00e9cosyst\u00e8me durable \u00bb. Riot Games impose ses &hellip; <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/07\/esport-paris-sportifs-partenariats-riot-games\">Continued<\/a><\/p>\n","protected":false},"author":269,"featured_media":3307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[24,29,32,33],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-dargent","category-lol","category-top-stories","category-valorant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riot Games autorise les paris sportifs dans l&#039;esport<\/title>\n<meta name=\"description\" content=\"Riot Games autorise les partenariats avec des 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