{"id":3563,"date":"2025-07-08T06:12:11","date_gmt":"2025-07-08T05:12:11","guid":{"rendered":"https:\/\/esportsinsider.com\/fr\/?p=3563"},"modified":"2025-07-08T06:28:15","modified_gmt":"2025-07-08T05:28:15","slug":"pepsico-un-retour-strategique-a-lesport-world-cup-2025","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/fr\/2025\/07\/pepsico-esport-world-cup-2025","title":{"rendered":"PepsiCo : un retour strat\u00e9gique \u00e0 l&rsquo;Esport World Cup 2025"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e6d7c97b60\" class=\"esi-paragraph \">\n    \n<p><strong>L&rsquo;Esports World Cup Foundation (EWCF)<\/strong> a officiellement renouvel\u00e9 son partenariat avec la marque de boissons PepsiCo pour la <strong>Coupe du monde des sports de 2025 (EWC).<\/strong><\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e6d7c985d7\">\n  <div class=\"heading section__title \"><span>Lisez aussi<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-2278\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/05\/karmine-corp-qualifiee-esport-world-cup-valorant\">Esport World Cup Valorant : Karmine Corp parmi les 16 \u00e9quipes qualifi\u00e9es<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e6d7c99fe2\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Pepsi et Mountain Dew : deux boissons partenaires de l&rsquo;Esport World Cup 2025<\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a0c4\" class=\"esi-paragraph \">\n    \n<p>Les <strong>marques de boissons Pepsi et Mountain Dew seront les principaux partenaires de l&rsquo;Esport <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/06\/esports-world-cup-2025-presentation\">World Cup 2025<\/a><\/strong>, renouvelant leur pr\u00e9sence apr\u00e8s un premier partenariat lors de l\u2019\u00e9dition pr\u00e9c\u00e9dente.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"ar\" dir=\"rtl\">\u0623\u0639\u0644\u0646\u062a \u0627\u0644\u0644\u062c\u0646\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0640\u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0644\u0631\u064a\u0627\u0636\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (EWC) \u0639\u0646 \u0627\u0646\u0636\u0645\u0627\u0645 \u0634\u0631\u0643\u062a\u064a Pepsi \u0648Mountain Dew \u0643\u0634\u0631\u0643\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0644\u0644\u0628\u0637\u0648\u0644\u0629.<br><br>&#8211; <a href=\"https:\/\/twitter.com\/hashtag\/gaming?src=hash&amp;ref_src=twsrc%5Etfw\">#gaming<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/esport?src=hash&amp;ref_src=twsrc%5Etfw\">#esport<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/ai?src=hash&amp;ref_src=twsrc%5Etfw\">#ai<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/Sciongg?src=hash&amp;ref_src=twsrc%5Etfw\">#Sciongg<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/EsportsWorldCup?src=hash&amp;ref_src=twsrc%5Etfw\">#EsportsWorldCup<\/a>  | <a href=\"https:\/\/twitter.com\/hashtag\/esportnews?src=hash&amp;ref_src=twsrc%5Etfw\">#esportnews<\/a> <a href=\"https:\/\/t.co\/dDOn5iK77Z\">pic.twitter.com\/dDOn5iK77Z<\/a><\/p>&mdash; scion gaming (@_ScionGaming) <a href=\"https:\/\/twitter.com\/_ScionGaming\/status\/1940905158244028654?ref_src=twsrc%5Etfw\">July 3, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a1bc\" class=\"esi-paragraph \">\n    \n<p>Les deux marques seront visibles \u00e0 travers des r\u00e9frig\u00e9rateurs brand\u00e9s, des placements de produits sur les sites d\u2019esports partenaires, dans le Players\u2019 Lounge ainsi que sur les terrains du festival.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a282\" class=\"esi-paragraph \">\n    \n<p>Selon le communiqu\u00e9 de presse officiel, <strong>Pepsi pr\u00e9voit de mettre en place des espaces immersifs pour les fans,<\/strong> de proposer des d\u00e9gustations produits \u00e0 grande \u00e9chelle, ainsi que du contenu co-brand\u00e9 avec des artistes, des cr\u00e9ateurs et des joueurs.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a361\" class=\"esi-paragraph \">\n    \n<p>De son c\u00f4t\u00e9, le nouveau partenaire Mountain Dew offrira des produits exclusifs et organisera des comp\u00e9titions de marque tout au long de l\u2019\u00e9v\u00e9nement.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a426\" class=\"esi-paragraph \">\n    \n<p>PepsiCo a une pr\u00e9sence de longue date dans l&rsquo;industrie du jeu et de l&rsquo;esport, qui remonte \u00e0 2017. Outre l&rsquo;Esports World Cup Foundation, la soci\u00e9t\u00e9 de boissons a pr\u00e9c\u00e9demment conclu un <strong>partenariat avec EA FC<\/strong>, ainsi qu&rsquo;avec les organisations d&rsquo;esports Counter Logic Gaming et, plus r\u00e9cemment, <strong>OverActive Media-owned MAD Lions KOI<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a4ea\" class=\"esi-paragraph \">\n    \n<p>Le renouvellement du partenariat avec Pepsi s&rsquo;inscrit dans la lign\u00e9e des annonces de partenaires faites par l&rsquo;Esports World Cup Foundation avant le d\u00e9but du tournoi. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a5af\" class=\"esi-paragraph \">\n    \n<p>Plus t\u00f4t cette semaine, l&rsquo;EWCF a annonc\u00e9 un partenariat avec <strong>Lenovo Legion en tant que partenaire officiel pour le mat\u00e9riel de jeu<\/strong>, rejoignant ainsi <strong>Saudi Telecom Company (stc Group)<\/strong>, <strong>Amazon Ads<\/strong>, Barn&rsquo;s Coffee, <strong>OBSBOT<\/strong> et Sony, parmi d&rsquo;autres.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Lenovo Legion is proud to power the Esports World Cup. 2,000 players. 150 teams. $70M at stake. This is where legends rise.<a href=\"https:\/\/twitter.com\/hashtag\/LegionxEWC?src=hash&amp;ref_src=twsrc%5Etfw\">#LegionxEWC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ReachYourImpossible?src=hash&amp;ref_src=twsrc%5Etfw\">#ReachYourImpossible<\/a> <a href=\"https:\/\/t.co\/aXw12qv9ji\">pic.twitter.com\/aXw12qv9ji<\/a><\/p>&mdash; Lenovo Africa (@Lenovo_Africa) <a href=\"https:\/\/twitter.com\/Lenovo_Africa\/status\/1941113257638674878?ref_src=twsrc%5Etfw\">July 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a695\" class=\"esi-paragraph \">\n    \n<p>L&rsquo;EWC 2025, qui se d\u00e9roule en ce moment jusqu&rsquo;au 24 ao\u00fbt, a fait les gros titres pour sa <strong>cagnotte <\/strong>record de <strong>70 millions de dollars<\/strong> et le plus grand nombre de comp\u00e9titions en un seul \u00e9v\u00e9nement, avec 25 tournois portant sur 24 titres de jeux diff\u00e9rents.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e6d7c9a787\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Critiques autour de l&rsquo;\u00e9v\u00e9nement<\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6d7c9a84e\" class=\"esi-paragraph \">\n    \n<p>Malgr\u00e9 les derniers d\u00e9veloppements, qui incluent <strong>l&rsquo;ic\u00f4ne du football Cristiano Ronaldo en tant qu&rsquo;ambassadeur mondial du CEE<\/strong>, l&rsquo;\u00e9v\u00e9nement continue d&rsquo;\u00eatre critiqu\u00e9 par la communaut\u00e9 esports en raison de l&rsquo;implication du gouvernement saoudien, qui est accus\u00e9 de s&rsquo;engager dans l'\u00a0\u00bbesports washing\u00a0\u00bb.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Esports World Cup Foundation (EWCF) a officiellement renouvel\u00e9 son partenariat avec la marque de boissons PepsiCo pour la Coupe du monde des sports de 2025 (EWC). Pepsi et Mountain Dew : deux boissons partenaires de l&rsquo;Esport World Cup 2025 Les marques de boissons Pepsi et Mountain Dew seront les principaux partenaires de l&rsquo;Esport World Cup &hellip; <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/07\/pepsico-esport-world-cup-2025\">Continued<\/a><\/p>\n","protected":false},"author":271,"featured_media":3565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[24,29,40,41,39,32,33],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-dargent","category-lol","category-overwatch","category-rainbow-six","category-rocket-league","category-top-stories","category-valorant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi : partenaire officiel de l&#039;Esport World Cup 2025<\/title>\n<meta name=\"description\" content=\"Pepesi et Moutain Dew ont sign\u00e9 un nouveau partenariat avec l&#039;Esport World Cup 2025. 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