{"id":5291,"date":"2025-09-05T21:56:55","date_gmt":"2025-09-05T20:56:55","guid":{"rendered":"https:\/\/esportsinsider.com\/fr\/?p=5291"},"modified":"2025-09-08T12:37:24","modified_gmt":"2025-09-08T11:37:24","slug":"lck-signe-un-partenariat-avec-upbit-pour-la-saison-2025","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/fr\/2025\/09\/lck-partenariat-upbit-saison-2025","title":{"rendered":"LCK et Upbit : un partenariat majeur pour la saison 2025"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e820678bfa\" class=\"esi-paragraph \">\n    \n<p>La <strong>League of Legends Champions Korea (LCK)<\/strong> continue d\u2019\u00e9largir son cercle de sponsors. L\u2019op\u00e9rateur sud-cor\u00e9en Dunamu, propri\u00e9taire de la plateforme d\u2019\u00e9change de cryptomonnaies Upbit, devient <strong>partenaire officiel de la comp\u00e9tition LCK<\/strong> pour la saison 2025.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e82067ac95\">\n  <div class=\"heading section__title \"><span>Lisez aussi<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-5185\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/play-solana-psg1-6-octobre\">Play Solana PSG1 : une console de jeux Blockchain lanc\u00e9e le 6 octobre<\/a><\/li>\n          <li id=\"post-2865\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/06\/partenariat-pudgy-penguins-nascar-nft\">NFT et vitesse : le partenariat in\u00e9dit entre Pudgy Penguins et NASCAR<\/a><\/li>\n          <li id=\"post-1819\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/05\/pengu-clash-arrive-sur-ton\">Pengu Clash arrive sur la blockchain TON<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e82067c709\" class=\"esi-heading \">\n  \n<h1 class=\"wp-block-heading\">Une visibilit\u00e9 maximale pour Upbit<\/h1>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067c7f5\" class=\"esi-paragraph \">\n    \n<p>Selon le communiqu\u00e9 officiel, Upbit d\u00e9ploiera plusieurs op\u00e9rations promotionnelles jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e. La marque b\u00e9n\u00e9ficiera notamment <strong>d\u2019emplacements publicitaires<\/strong> dans les stades et sur les \u00e9crans de diffusion en direct des matchs de la LCK.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067c8ce\" class=\"esi-paragraph \">\n    \n<p>\u00c0 l\u2019occasion des finales, Upbit installera \u00e9galement des <strong>stands physiques sur les \u00e9v\u00e8nements<\/strong> afin de renforcer sa pr\u00e9sence aupr\u00e8s de la communaut\u00e9 cor\u00e9enne de <a href=\"https:\/\/esportsinsider.com\/fr\/jeux\/lol\">League of Legends<\/a>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067c9a8\" class=\"esi-paragraph \">\n    \n<p>Si les conditions financi\u00e8res de l\u2019accord n\u2019ont pas \u00e9t\u00e9 d\u00e9voil\u00e9es, on sait d\u00e9j\u00e0 que dans le cadre de ce partenariat, des exp\u00e9riences exclusives seront propos\u00e9es :<\/p>\n\n  <\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des <strong>billets r\u00e9serv\u00e9s<\/strong> aux membres Upbit<\/li>\n\n\n\n<li><strong>Visites des coulisses<\/strong> et <strong>backstage<\/strong> des \u00e9v\u00e8nements<\/li>\n\n\n\n<li><strong>Programmes de fid\u00e9lit\u00e9<\/strong> incluant des items in-game et diff\u00e9rents produits en \u00e9dition limit\u00e9e.<\/li>\n<\/ul>\n\n\n<div id=\"esi-paragraph-6a4e82067cb13\" class=\"esi-paragraph \">\n    \n<p>Avec ce nouveau partenariat, la LCK compte d\u00e9sormais<strong> 16 partenaires officiels<\/strong> : Logitech, Red Bull, Woori Bank, OP.GG, SOOP ou encore INSPIRE.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83c\uddf0\ud83c\uddf7 Upbit, Korea\u2019s biggest crypto exchange, just signed a sponsorship deal with the LCK<br><br> From now on, League of Legends esports viewers in Korea are going to see the Upbit logo at the end of every match.<br><br> Korea has the strongest League of Legends talent pipeline in the world.\u2026 <a href=\"https:\/\/t.co\/UpJuC3gbqz\">https:\/\/t.co\/UpJuC3gbqz<\/a> <a href=\"https:\/\/t.co\/llMN1qzhsP\">pic.twitter.com\/llMN1qzhsP<\/a><\/p>&mdash; 1mpal (@impalementd) <a href=\"https:\/\/twitter.com\/impalementd\/status\/1963486412503920679?ref_src=twsrc%5Etfw\">September 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-heading-6a4e82067cc1d\" class=\"esi-heading \">\n  \n<h3 class=\"wp-block-heading\">L\u2019esport et la crypto : un rapprochement prudent<\/h3>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067ccee\" class=\"esi-paragraph \">\n    \n<p>Ce n\u2019est pas la premi\u00e8re fois que l\u2019\u00e9cosyst\u00e8me web3 est int\u00e9gr\u00e9 dans l\u2019univers de League of Legends. Plus t\u00f4t cette ann\u00e9e, Riot Games avait sign\u00e9 un <strong>accord avec Coinbase<\/strong> afin de couvrir l\u2019ensemble des comp\u00e9titions mondiales de LoL et Valorant.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067cdb4\" class=\"esi-paragraph \">\n    \n<p>La prudence reste toutefois de mise : le secteur esport a d\u00e9j\u00e0 \u00e9t\u00e9<strong> \u00e9branl\u00e9 par des scandales<\/strong> comme celui de l\u2019\u00e9quipe nord-am\u00e9ricaine TSM et son partenariat avec la <strong>plateforme FTX<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067ce89\" class=\"esi-paragraph \">\n    \n<p>Tout comme le deal avec Coinbase, le partenariat entre Upbit et la LCK se limite \u00e0 du <strong>marketing et \u00e0 des \u00e9v\u00e8nements<\/strong>. Aucune int\u00e9gration de cryptomonnaie ou de fonctionnalit\u00e9s blockchain n\u2019est pr\u00e9vue dans le jeu ou dans les comp\u00e9titions elles-m\u00eames.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e82067cf61\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Cap sur les finales<\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067d02c\" class=\"esi-paragraph \">\n    \n<p>La fin de la saison marque d\u00e9sormais le sprint final en <a href=\"https:\/\/esportsinsider.com\/fr\/meilleures-ligues-league-of-legends\">LCK, consid\u00e9r\u00e9e comme la meilleure ligue de LoL.<\/a> Les playoffs d\u00e9termineront qui seront les <strong>quatre repr\u00e9sentants cor\u00e9ens<\/strong> lors de la coupe du monde qui se d\u00e9roulera en Chine.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067d0f0\" class=\"esi-paragraph \">\n    \n<p>T1, Hanwha Life Esports, Gen.G et KT Rolster ont d\u00e9j\u00e0 valid\u00e9 leur place. Nongshim RedForce, Dplus KIA, OK BRION et BNK FearX se <strong>disputent encore les deux derni\u00e8res places<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e82067d1b4\" class=\"esi-paragraph \">\n    \n<p>Gr\u00e2ce \u00e0 sa performance tout au long de la saison, l&rsquo;\u00e9quipe <strong>Gen.G est d\u00e9j\u00e0 assur\u00e9 de participer \u00e0 la coupe du monde<\/strong>. Les autres \u00e9quipes, elles, devront batailler pour se d\u00e9partager.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>La League of Legends Champions Korea (LCK) continue d\u2019\u00e9largir son cercle de sponsors. L\u2019op\u00e9rateur sud-cor\u00e9en Dunamu, propri\u00e9taire de la plateforme d\u2019\u00e9change de cryptomonnaies Upbit, devient partenaire officiel de la comp\u00e9tition LCK pour la saison 2025. Une visibilit\u00e9 maximale pour Upbit Selon le communiqu\u00e9 officiel, Upbit d\u00e9ploiera plusieurs op\u00e9rations promotionnelles jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e. La &hellip; <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/lck-partenariat-upbit-saison-2025\">Continued<\/a><\/p>\n","protected":false},"author":269,"featured_media":5306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[24,29,32],"tags":[],"class_list":["post-5291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-dargent","category-lol","category-top-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LCK : nouveau contrat avec Upbit<\/title>\n<meta name=\"description\" content=\"Upbit, la plus grande plateforme d&#039;\u00e9change de cryptomonnaies de Cor\u00e9e, vient de signer un accord partenariat avec 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