{"id":5790,"date":"2025-09-25T13:23:39","date_gmt":"2025-09-25T12:23:39","guid":{"rendered":"https:\/\/esportsinsider.com\/fr\/?p=5790"},"modified":"2025-09-25T13:25:41","modified_gmt":"2025-09-25T12:25:41","slug":"betclic-x-buzzman-la-pub-qui-fait-sensation","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/fr\/2025\/09\/betclic-x-buzzman-la-pub-qui-fait-sensation","title":{"rendered":"Betclic x Buzzman : la pub qui fait sensation"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e6f917c6b5\" class=\"esi-paragraph \">\n    \n<p>Apr\u00e8s plusieurs campagnes r\u00e9ussies, <strong>Betclic remet le couvert avec l&rsquo;agence de publicit\u00e9 Buzzman <\/strong>pour un nouveau round. Un round qui utilise, \u00e0 nouveau, l&rsquo;humour et les formats tr\u00e8s compl\u00e9mentaires OOH (Out of Home) et DOOH (Digital Out of Home) pour cr\u00e9er de la proximit\u00e9 avec le public et contribuer \u00e0 cr\u00e9er une coh\u00e9rence d&rsquo;image pour la marque.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e6f917ddf6\">\n  <div class=\"heading section__title \"><span>Lisez aussi<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-5002\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/paris-sportif-gamdom-site-nouvelle-generation\">Paris sportifs &amp; e-sport : Gamdom lance un site nouvelle g\u00e9n\u00e9ration<\/a><\/li>\n          <li id=\"post-5775\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/dazn-bet-nouvelle-plateforme-de-paris-debarque-en-france\">DAZN Bet : la nouvelle plateforme de paris d\u00e9barque en France<\/a><\/li>\n          <li id=\"post-3732\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/fr\/?post_type=guides&#038;p=3732\">Paris sportif tennis : astuces, techniques et strat\u00e9gies<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e6f917fb3a\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Betclic &#8211; Buzzman : round 3  <\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f917fc22\" class=\"esi-paragraph \">\n    \n<p><strong>Entre Betclic et Buzzman, c&rsquo;est reparti pour un tour avec une nouvelle campagne publicitaire<\/strong>. Une nouvelle campagne qui reste fid\u00e8le \u00e0 l&rsquo;identit\u00e9 de la collaboration entre les deux groupes : le jeu, l&rsquo;audace. Fid\u00e8le \u00e0 son principe du \u00ab\u00a0<strong><em>Quand on est joueur, on joue<\/em><\/strong>\u00a0\u00bb on retrouve sur cette nouvelle collab, trois nouveaux visuels.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f917fd02\" class=\"esi-paragraph \">\n    \n<p>Difficile de ne pas d\u00e9crocher un sourire devant ces visuels dont l&rsquo;un repr\u00e9sente une mari\u00e9e en robe d\u00e9gustant un plat de p\u00e2tes bolognaises ou cette autre image o\u00f9 l&rsquo;on aper\u00e7oit une partie de barbichette avec un homme plut\u00f4t&#8230; solide.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f917fdd0\" class=\"esi-paragraph \">\n    \n<p>Sur le troisi\u00e8me visuel, plus orient\u00e9 sport, les fans du FC Nantes auront reconnu <strong>le clin d&rsquo;\u0153il de Betclic \u00e0 Micka\u00ebl Landreau <\/strong>qui avait laiss\u00e9 sa cage grande ouverte sur un penalty face \u00e0 Ronaldinho en 2002. Et ce jour-l\u00e0, l&rsquo;audace avait \u00e9t\u00e9 r\u00e9compens\u00e9e. <\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Nouvelle partie. <a href=\"https:\/\/t.co\/jbwX3jzeGq\">pic.twitter.com\/jbwX3jzeGq<\/a><\/p>&mdash; BUZZMAN_TIME (@BUZZMAN_TIME) <a href=\"https:\/\/twitter.com\/BUZZMAN_TIME\/status\/1970102558954815621?ref_src=twsrc%5Etfw\">September 22, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a4e6f917fec2\" class=\"esi-paragraph \">\n    \n<p>Cette nouvelle collaboration entre Betclic et l&rsquo;agence Buzzman cherche \u00e0 nouveau \u00e0 mettre en avant le courage et l&rsquo;audace dans des situations de la vie courante. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e6f917ffaa\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">La volont\u00e9 de cr\u00e9er une coh\u00e9rence publicitaire <\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f9180077\" class=\"esi-paragraph \">\n    \n<p>Si certains argueront du c\u00f4t\u00e9 d\u00e9j\u00e0 vu, <a href=\"https:\/\/esportsinsider.com\/fr\/jeux-dargent\/bookmakers-paris-sportifs\">Betclic, l&rsquo;un des meilleurs sites de paris sportifs en France<\/a>, cherche surtout \u00e0 <strong>construire une certaine coh\u00e9rence publicitaire<\/strong> avec un storytelling qui mise sur l&rsquo;humour et qui vise \u00e0 entretenir la relation avec son public et ses utilisateurs.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f918014b\" class=\"esi-paragraph \">\n    \n<p>Car cette troisi\u00e8me campagne cherche avant tout \u00e0 <strong>maintenir une forme de complicit\u00e9 entre l&rsquo;op\u00e9rateur et les joueurs<\/strong>, sans trop en faire sur son offre. Une volont\u00e9 que l&rsquo;on comprend d&rsquo;autant plus avec le choix du format OOH et DOOH, un format pens\u00e9 pour interpeller le public en pleine rue. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f918020f\" class=\"esi-paragraph \">\n    \n<p>Audacieux, nous direz-vous, \u00e0 l&rsquo;\u00e8re du tout num\u00e9rique. Mais certainement diablement efficace, car \u00e0 l&rsquo;oppos\u00e9e de la direction prise par de nombreuses marques. Et finalement tr\u00e8s coh\u00e9rent avec la philosophie de ces visuels. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6f91802d3\" class=\"esi-paragraph \">\n    \n<p>\u00c0 l&rsquo;instar de Winamax qui se construit aussi une image en dehors de son offre avec son slogan \u00ab\u00a0<em><strong>Le plus important, c&rsquo;est de gagner<\/strong>\u00ab\u00a0<\/em>, Betclic cherche \u00e0 capitaliser sur une identit\u00e9 visuelle forte et ses propres valeurs dans un march\u00e9 toujours plus concurrentiel, symbolis\u00e9 notamment par <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/dazn-bet-nouvelle-plateforme-de-paris-debarque-en-france\">l&rsquo;arriv\u00e9e prochaine de Dazn Bet<\/a>.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s plusieurs campagnes r\u00e9ussies, Betclic remet le couvert avec l&rsquo;agence de publicit\u00e9 Buzzman pour un nouveau round. Un round qui utilise, \u00e0 nouveau, l&rsquo;humour et les formats tr\u00e8s compl\u00e9mentaires OOH (Out of Home) et DOOH (Digital Out of Home) pour cr\u00e9er de la proximit\u00e9 avec le public et contribuer \u00e0 cr\u00e9er une coh\u00e9rence d&rsquo;image pour &hellip; <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/betclic-x-buzzman-la-pub-qui-fait-sensation\">Continued<\/a><\/p>\n","protected":false},"author":270,"featured_media":5791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[24,32],"tags":[],"class_list":["post-5790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-dargent","category-top-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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