{"id":8692,"date":"2025-12-11T20:44:36","date_gmt":"2025-12-11T20:44:36","guid":{"rendered":"https:\/\/esportsinsider.com\/fr\/?p=8692"},"modified":"2025-12-11T20:46:55","modified_gmt":"2025-12-11T20:46:55","slug":"jeux-dargent-des-publicites-bientot-disponibles-sur-chatgpt","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/fr\/2025\/12\/jeux-dargent-publicites-chatgpt","title":{"rendered":"Jeux d&rsquo;argent : Des publicit\u00e9s bient\u00f4t disponibles sur ChatGPT ?"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e6cea350da\" class=\"esi-paragraph \">\n    \n<p>En proie \u00e0 des difficult\u00e9s financi\u00e8res, ChatGPT devrait se lancer dans la publicit\u00e9 en 2026. Pour les sites de jeux d&rsquo;argent, c&rsquo;est potentiellement un pont d&rsquo;or qui pourrait s&rsquo;ouvrir. Si plusieurs crit\u00e8res restent \u00e0 \u00e9tablir, on fait le point pour voir \u00e0 quoi pourrait ressembler la pub sur ChatGPT. <\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e6cea36e1e\">\n  <div class=\"heading section__title \"><span>Lisez aussi<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-1619\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/05\/casino-en-ligne-streaming-kick-rumble\">Casino en ligne : le grand retour sur Kick et Rumble secoue le streaming<\/a><\/li>\n          <li id=\"post-5002\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/09\/paris-sportif-gamdom-site-nouvelle-generation\">Paris sportifs &amp; e-sport : Gamdom lance un site nouvelle g\u00e9n\u00e9ration<\/a><\/li>\n          <li id=\"post-4994\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/fr\/2025\/08\/paris-esport-croissance-record-dici-2034\">Paris sur l&rsquo;esport : une croissance record attendue d&rsquo;ici 2034<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e6cea3890c\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">OpenAI souhaite introduire de la publicit\u00e9 <\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea389fb\" class=\"esi-paragraph \">\n    \n<p>Si en novembre\u00a02022 ChatGPT semblait herm\u00e9tique \u00e0 la publicit\u00e9, il se pourrait que Sam Altmann et son \u00e9quipe aient chang\u00e9 leur fusil d&rsquo;\u00e9paule. C&rsquo;est en tout cas les enseignements que l&rsquo;on peut tirer du code de son application Android. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea38ad0\" class=\"esi-paragraph \">\n    \n<p>Un code au sein duquel on retrouve d\u00e9sormais des termes comme \u00ab\u00a0<strong>ads feature<\/strong>\u00a0\u00bb (fonctionnalit\u00e9 publicitaire), \u00ab\u00a0<strong>search ad<\/strong>\u00a0\u00bb (annonce de recherche) ou encore \u00ab\u00a0<strong>search ads carousel<\/strong>\u00ab\u00a0.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/btibor91\/status\/1994714152636690834\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a4e6cea38bc4\" class=\"esi-paragraph \">\n    \n<p>Une d\u00e9couverte qui apporte du grain \u00e0 moudre \u00e0 celles et ceux qui pointent r\u00e9guli\u00e8rement les difficult\u00e9s financi\u00e8res de ChatGPT. Car si la <strong>base d&rsquo;utilisateurs hebdomadaires approche les 700 millions<\/strong>, seuls 20 millions paient pour l&rsquo;acc\u00e8s premium. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea38c9b\" class=\"esi-paragraph \">\n    \n<p>Face aux 13 milliards de dollars de revenus d&rsquo;abonnement en 2025, le groupe doit faire face \u00e0 plus de 22 milliards de dollars de d\u00e9penses.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea38d60\" class=\"esi-paragraph \">\n    \n<p>Selon plusieurs analystes, <strong>OpenAI ne deviendrait rentable qu&rsquo;en 2030 <\/strong>si l&rsquo;entreprise ne diversifie pas ses sources de revenu. Une \u00e9ternit\u00e9 dans un monde financier toujours plus focalis\u00e9 sur le court terme.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e6cea38e43\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\">Une publicit\u00e9 r\u00e9gul\u00e9e et encadr\u00e9e <\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea38f10\" class=\"esi-paragraph \">\n    \n<p>Pour les <a href=\"https:\/\/esportsinsider.com\/fr\/jeux-dargent\/jeux-argent-en-ligne\">op\u00e9rateurs de jeux d&rsquo;argent<\/a> comme les casinos en ligne ou les bookmakers, l&rsquo;introduction de la publicit\u00e9 sur ChatGPT pourrait cr\u00e9er une vraie <strong>opportunit\u00e9 de d\u00e9veloppement. <\/strong>Du c\u00f4t\u00e9 de l&rsquo;utilisateur, ChatGPT sera tenu d&rsquo;afficher une certaine transparence. Sur une requ\u00eate donn\u00e9e, cela pourra prendre la forme d&rsquo;un module \u00ab\u00a0Annonce\u00a0\u00bb ou \u00ab\u00a0Sponsoris\u00e9\u00a0\u00bb \u00e0 la mani\u00e8re de ce que l&rsquo;on retrouve d\u00e9j\u00e0 sur Google.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea38fd3\" class=\"esi-paragraph \">\n    \n<p>\u00c0 noter que ces fonctionnalit\u00e9s sont envisag\u00e9es pour la version gratuite de ChatGPT, les abonnements premium devraient pouvoir continuer \u00e0 fonctionner sans publicit\u00e9. Du point de vue des op\u00e9rateurs, <strong>la plus grosse inconnue reste le prix.<\/strong> <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea390a6\" class=\"esi-paragraph \">\n    \n<p>En cas de lancement, on imagine qu&rsquo;Open AI devrait fonctionner via un syst\u00e8me d&rsquo;ench\u00e8res entre les marques. Des ench\u00e8res qui d\u00e9pendront \u00e9videmment des volumes de recherches faits par les utilisateurs.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cea39169\" class=\"esi-paragraph \">\n    \n<p><strong>L&rsquo;\u00e9ligibilit\u00e9<\/strong> est aussi une s\u00e9rieuse question, \u00e0 fortiori pour un univers aussi encadr\u00e9 que les jeux d&rsquo;argent. Sur ce second point, difficile d&rsquo;imaginer que ChatGPT accepte autre chose que des sites r\u00e9gul\u00e9s, fonctionnant avec un KYC et faisant l&rsquo;objet d&rsquo;audits r\u00e9guliers. Apr\u00e8s l&rsquo;\u00e8re du SEO, place \u00e0 l&rsquo;\u00e8re du GEO pour les plateformes de jeux d&rsquo;argent.<\/p>\n\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>En proie \u00e0 des difficult\u00e9s financi\u00e8res, ChatGPT devrait se lancer dans la publicit\u00e9 en 2026. Pour les sites de jeux d&rsquo;argent, c&rsquo;est potentiellement un pont d&rsquo;or qui pourrait s&rsquo;ouvrir. Si plusieurs crit\u00e8res restent \u00e0 \u00e9tablir, on fait le point pour voir \u00e0 quoi pourrait ressembler la pub sur ChatGPT. OpenAI souhaite introduire de la publicit\u00e9 &hellip; <a href=\"https:\/\/esportsinsider.com\/fr\/2025\/12\/jeux-dargent-publicites-chatgpt\">Continued<\/a><\/p>\n","protected":false},"author":270,"featured_media":8694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[24,32],"tags":[],"class_list":["post-8692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-dargent","category-top-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vers l&#039;arriv\u00e9e de pubs pour les jeux d&#039;argent sur ChatGPT ?<\/title>\n<meta name=\"description\" content=\"Pour augmenter ses sources de revenus, ChatGPT devrait d\u00e9ployer de la publicit\u00e9 d\u00e8s 2026. 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