OVERVIEW OF THE STUDY AND AIMS
“The purpose of this study is to identify profitability drivers in esports. This will provide the reader with predictions around progress of the esports industry compared with other well-established entertainment mediums, which will be used as points of reference. There are three main sections to this study, and each section answers one of the three questions posed below:
- Where will significant future growth come from?
2. Will esports actually increase revenue into the gaming industry as a whole, or will it effectively be cannibalising revenue from other parts of the industry?
3. Is the esports medium stable, and thus durable?