{"id":7293,"date":"2025-09-30T10:37:00","date_gmt":"2025-09-30T09:37:00","guid":{"rendered":"https:\/\/esportsinsider.com\/nl\/?p=7293"},"modified":"2025-09-30T08:49:52","modified_gmt":"2025-09-30T07:49:52","slug":"valorant-twitch-kai-cenat-subtember-controverse","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/nl\/2025\/09\/30\/valorant-twitch-kai-cenat-subtember-controverse","title":{"rendered":"Kai Cenat overspoeld met 60.000 Valorant subs &#8211; Fans woest"},"content":{"rendered":"<div id=\"esi-paragraph-6a76d586cf8db\" class=\"esi-paragraph \">\n    \n<p>Valorant heeft grote opschudding veroorzaakt op Twitch. Fans ontdekten dat het offici\u00eble Valorant Twitch-kanaal bijna 60.000 abonnementen had geschonken aan populaire streamer Kai Cenat.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a76d586d0485\">\n  <div class=\"heading section__title \"><span>Verder lezen<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-6724\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/nl\/2025\/09\/15\/kai-cenat-wordt-twitch-legende-kim-kardashian\">Kai Cenat wordt Twitch-legende met hulp van supersterren &#8211; Mafiathon 3 gaat viraal<\/a><\/li>\n          <li id=\"post-6464\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/nl\/2025\/09\/08\/kai-cenat-schrijft-geschiedenis-300-000-subs\">Kai Cenat bewijst opnieuw dat hij de koning van streams is<\/a><\/li>\n          <li id=\"post-7287\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/nl\/2025\/09\/30\/vaneck-esports-etf-gaming\">VanEck zet in op Esports: beleggen in gamers en miljoenen fans<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d2926\" class=\"esi-paragraph \">\n    \n<p>Deze ontdekking volgde kort na het begin van Twitch\u2019s jaarlijkse <strong>SUBtember<\/strong>-campagne. Valorant is dit jaar de offici\u00eble sponsor van deze actie. De timing en omvang van de giftingactie veroorzaakten woede en verwarring in de community.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a76d586d2b24\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Wat is SUBtember en waarom deed Valorant mee?<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d2bfc\" class=\"esi-paragraph \">\n    \n<p>SUBtember is een terugkerende <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a>-promotie. In deze periode ontvangen gebruikers bonussen bij het kopen van gift-subs. Dit jaar liep de actie 34 dagen. Voor elke vijf geschonken abonnementen werd er minstens \u00e9\u00e9n extra bonus-sub geactiveerd. De actie werd ondersteund door <strong>Valorant<\/strong>, in combinatie met het <strong>Valorant Champions Tournament (VCT)<\/strong> in Parijs.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/VALORANT?ref_src=twsrc%5Etfw\">@VALORANT<\/a> go fuck yourselves, game is bugged to hell and any pro scene that isnt the VCT gets put to the side because you just HAVE to donate 200k to fucking Kai Cenat of all people, fucking retards the game is dying anyways go fuck yourselves <a href=\"https:\/\/t.co\/lAE33pXjwK\">pic.twitter.com\/lAE33pXjwK<\/a><\/p>&mdash; superphaze (@phazecs2) <a href=\"https:\/\/twitter.com\/phazecs2\/status\/1972316907186573604?ref_src=twsrc%5Etfw\">September 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a76d586d2cf3\" class=\"esi-paragraph \">\n    \n<p>Valorant gebruikte de actie om het toernooi extra zichtbaarheid te geven. Maar de manier waarop viel bij velen niet goed.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a76d586d2df0\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Kai Cenat verbreekt Twitch-records \u2014 met hulp van Valorant?<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d2ec2\" class=\"esi-paragraph \">\n    \n<p>Tijdens SUBtember verbrak Kai Cenat opnieuw records. Hij werd de eerste streamer met <strong>meer dan 1 miljoen actieve abonnees<\/strong> tegelijkertijd. Maar toen zijn sublijst werd bekeken, bleek het Valorant-kanaal bovenaan te staan met 59.962 gift-subs.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The reason Valorant EMEA doesn&#39;t have a budget for the esports scene is to suck up to Kai Cenat to get new players when you can&#39;t even make a good esports circuit format <a href=\"https:\/\/t.co\/UBpx3knujY\">pic.twitter.com\/UBpx3knujY<\/a><\/p>&mdash; KC EMERICKOS (@emerickos) <a href=\"https:\/\/twitter.com\/emerickos\/status\/1972570783945052468?ref_src=twsrc%5Etfw\">September 29, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a76d586d2fad\" class=\"esi-paragraph \">\n    \n<p>Hoewel dit er op lijkt dat Riot Games rechtstreeks deze subs heeft gekocht, is het verhaal anders. Volgens Twitch\u2019s eigen regels kreeg Kai deze subs via de <strong>Bonus Gift Subs-regeling<\/strong> \u00e9n mogelijk via andere niet-gespecificeerde giften binnen de actie.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d3070\" class=\"esi-paragraph \">\n    \n<p>Volgens Leo Faria, hoofd van Valorant Esports, was het doel van de campagne om het toernooi te vieren. Maar voor veel fans voelt het als een misplaatste investering.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d3143\" class=\"esi-paragraph \">\n    \n<p>In een eerder artikel werd al duidelijk hoe groot de invloed van Kai Cenat is op Twitch. <a href=\"https:\/\/esportsinsider.com\/nl\/2025\/09\/08\/kai-cenat-schrijft-geschiedenis-300-000-subs\">Hij schreef geschiedenis met 300.000 subs<\/a>, wat het nut van extra subs via een actie in twijfel trekt.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a76d586d321a\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Boze fans stellen vragen bij Valorants keuzes<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d32e0\" class=\"esi-paragraph \">\n    \n<p>De kritiek op deze actie richt zich niet alleen op Kai Cenat. Veel fans vinden het onbegrijpelijk dat een campagne bedoeld om Valorant te promoten, zo weinig invloed heeft op de eigen community. De frustratie zit vooral in het feit dat <strong>veel kleinere Valorant-streamers<\/strong> volledig buiten beeld bleven.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d33a1\" class=\"esi-paragraph \">\n    \n<p>In de strijd om zichtbaarheid binnen esports zijn marketingkeuzes cruciaal. Sommige fans stellen voor dat streamers zoals <strong>Shanks, FNS of Tarik<\/strong> deze steun meer verdiend hadden. Zij streamen actief Valorant en dragen direct bij aan de populariteit van het spel.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d3460\" class=\"esi-paragraph \">\n    \n<p>De actie raakt extra gevoelig omdat de <strong>Tier 2 Valorant-scene<\/strong> moeite heeft om overeind te blijven. Veel talenten stromen niet door, wat vragen oproept over de lange termijnvisie van Riot Games.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d352c\" class=\"esi-paragraph \">\n    \n<p>Wie zich afvraagt hoe deze esports-ecosystemen precies werken, krijgt in <a href=\"https:\/\/esportsinsider.com\/nl\/explainers\/wat-is-esports-wedden\">deze uitleg over esports-wedden<\/a> inzicht in de bredere financi\u00eble en promotionele structuren van de industrie.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a76d586d35ff\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Kai Cenat is geen Valorant-streamer, en dat schuurt<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d36c2\" class=\"esi-paragraph \">\n    \n<p>Een ander veelgenoemd punt is dat Kai Cenat helemaal geen bekende Valorant-speler is. Hij is vooral gelinkt aan <strong>Fortnite<\/strong>, zeker sinds zijn recente release in de Fortnite Icon Series.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d3782\" class=\"esi-paragraph \">\n    \n<p>Veel spelers vragen zich dan ook af: waarom werd hij gekozen als h\u00e9t gezicht tijdens VCT Champions? De actie lijkt gericht op korte exposure, zonder rekening te houden met de bestaande Valorant-community.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a76d586d3840\" class=\"esi-paragraph \">\n    \n<p>Valorant beweert zelf geen directe betaling te hebben gedaan voor de gift-subs. Toch blijft de kritiek aanhouden. Niet omdat fans Kai iets misgunnen, maar omdat ze vinden dat steun binnen het spel naar de juiste mensen moet gaan.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Valorant heeft grote opschudding veroorzaakt op Twitch. Fans ontdekten dat het offici\u00eble Valorant Twitch-kanaal bijna 60.000 abonnementen had geschonken aan populaire streamer Kai Cenat. Deze ontdekking volgde kort na het begin van Twitch\u2019s jaarlijkse SUBtember-campagne. Valorant is dit jaar de offici\u00eble sponsor van deze actie. De timing en omvang van de giftingactie veroorzaakten woede en &hellip; <a href=\"https:\/\/esportsinsider.com\/nl\/2025\/09\/30\/valorant-twitch-kai-cenat-subtember-controverse\">Continued<\/a><\/p>\n","protected":false},"author":327,"featured_media":6628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[121,110],"tags":[1227,1122,1025],"class_list":["post-7293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laatste-nieuws","category-top-stories","tag-kai-cenat","tag-twitch","tag-valorant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kai Cenat overspoeld met 60.000 Valorant subs - Fans woest - Esports Insider Nederlands<\/title>\n<meta name=\"description\" content=\"Valorant ligt onder vuur na 60.000 Twitch-subs aan Kai Cenat tijdens SUBtember. 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