{"id":128,"date":"2025-01-16T15:58:47","date_gmt":"2025-01-16T15:58:47","guid":{"rendered":"https:\/\/esportsinsider.com\/se\/?p=128"},"modified":"2025-05-14T11:02:56","modified_gmt":"2025-05-14T10:02:56","slug":"de-basta-esportskampanjerna-i-2024","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/se\/2025\/01\/de-basta-esportskampanjerna-i-2024","title":{"rendered":"De b\u00e4sta reklamkampanjerna inom esport 2024"},"content":{"rendered":"<div id=\"esi-paragraph-6a75df07cca3f\" class=\"esi-paragraph \">\n    \n<p>N\u00e4r \u00e4r dags att avrunda 2024 ser <a href=\"https:\/\/esportsinsider.com\/\">Esports Insider<\/a> tillbaka p\u00e5 \u00e4nnu ett \u00e5r fyllt av uppm\u00e4rksammade marknadsf\u00f6ringskampanjer och ov\u00e4ntade varum\u00e4rkessamarbeten inom esportv\u00e4rlden.<br>Precis som tidigare \u00e5r (2023, 2022, 2021, 2020 och 2019) har vissa marknadsf\u00f6ringsprojekt utm\u00e4rkt sig genom unika id\u00e9er eller skickligt utf\u00f6rande.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07ccb27\" class=\"esi-paragraph \">\n    \n<p>Genom att lyfta fram insatser fr\u00e5n b\u00e5de etablerade och framv\u00e4xande varum\u00e4rken i branschen presenterar Esports Insider h\u00e4r de b\u00e4sta reklamkampanjerna inom esport 2024 \u2013 utan inb\u00f6rdes rangordning.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-heading-6a75df07cf03e\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-100-thieves-x-pokemon-kollektion-med-merchandise\">100 Thieves x Pok\u00e9mon: Kollektion med merchandise<\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a75df07cf125\" class=\"esi-paragraph \">\n    \n<p><br>Den nordamerikanska esportorganisationen 100 Thieves \u00e4r fr\u00e4mst k\u00e4nd f\u00f6r sitt fokus p\u00e5 moderiktiga kl\u00e4der och har lanserat flera framg\u00e5ngsrika samarbeten inom mode, inklusive ett samarbete med <strong>Adidas Originals<\/strong> i maj. I oktober tog organisationen sitt streetwear-spel till n\u00e4sta niv\u00e5 med en begr\u00e4nsad kollektion i samarbete med det ikoniska anime- och speluniversumet Pok\u00e9mon.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07cf1f6\" class=\"esi-paragraph \">\n    \n<p><a href=\"https:\/\/x.com\/100Thieves\/status\/1754595975535247718\">Reklamvideon<\/a> visade <strong>Pok\u00e9mon<\/strong>-inspirerade tangentbord samt kl\u00e4desplagg med popul\u00e4ra karakt\u00e4rer som <strong>Bulbasaur<\/strong>, <strong>Charmander <\/strong>och sj\u00e4lvklart <strong>Pikachu<\/strong>. \u00c4ven om marknadsf\u00f6ringskampanjen inte var extraordin\u00e4r vid lanseringen, visar detta samarbete hur esport-relaterad merchandise kan vara b\u00e5de sp\u00e4nnande och anv\u00e4ndbar f\u00f6r fans!<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07cf2f7\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-goodday-boomers-2-gamers-esportutmaning\">Goodday: Boomers 2 Gamers-esportutmaning<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/boomers-2-gamers-advert.jpg\" alt=\"Boomers deltar i Malaysias f\u00f6rsta esport-turnering\" class=\"wp-image-133\" srcset=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/boomers-2-gamers-advert.jpg 800w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/boomers-2-gamers-advert-medium.jpg 300w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/boomers-2-gamers-advert-medium_large.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bildk\u00e4lla: Goodday<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d09a4\" class=\"esi-paragraph \">\n    \n<p>Det kr\u00e4vs inte stora eller globala varum\u00e4rken f\u00f6r att skapa enast\u00e5ende kampanjer. Malaysiska mj\u00f6lkf\u00f6retaget <strong>Goodday<\/strong> bevisar detta med sin charmiga <strong>Boomers 2 Gamers<\/strong>-initiativ. Kampanjen riktade sig till personer som \u00e4r minst 50 \u00e5r gamla och bj\u00f6d in tio seniorer att delta i tr\u00e4ningspass i <em>Counter-Strike 2<\/em> (CS2) under v\u00e4gledning av tidigare professionella spelare.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d0acc\" class=\"esi-paragraph \">\n    \n<p>M\u00e5let var att bilda ett nytt seniorlag i CS2 med de tio b\u00e4sta deltagarna. Dessutom publicerade Goodday en hj\u00e4rtv\u00e4rmande <a href=\"https:\/\/www.instagram.com\/gooddaymilkmy\/reel\/DCauVgfhiL_\/\">sammanfattande video<\/a> av utmaningen p\u00e5 sitt Instagram-konto. I videon f\u00f6rklarar seniorer och deras yngre sl\u00e4ktingar hur Boomers 2 Gamers hj\u00e4lpte dem att minska generationsklyftor och f\u00f6rst\u00e5 f\u00f6rdelarna med esport.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d0bd8\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-red-bull-gaming-x-chew-productions-memories-of-cs-go-dokumentar\">Red Bull Gaming x CHEW Productions: Memories of CS:GO-dokument\u00e4r<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Memories of CS:GO - The Early Years\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_j6_Gk4GZo0?start=6&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d0cdc\" class=\"esi-paragraph \">\n    \n<p>Counter-Strike-franchisen hade \u00f6verlag ett h\u00e4ndelserikt \u00e5r. Efter lanseringen av <em>Counter-Strike 2<\/em> i september 2023 flyttade den konkurrenskraftiga scenen fr\u00e5n CS:GO till dess eftertr\u00e4dare. I samband med den f\u00f6rsta CS2-majorn i mars i \u00e5r sl\u00e4ppte Red Bull Gaming och CHEW Productions det <a href=\"https:\/\/www.youtube.com\/watch?v=_j6_Gk4GZo0\">f\u00f6rsta avsnittet<\/a> av den tv\u00e5delade dokument\u00e4ren <em>Memories of CS:GO<\/em>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d0da5\" class=\"esi-paragraph \">\n    \n<p>Den f\u00f6rsta delen, <em>The Early Years<\/em>, t\u00e4cker spelets tidiga utveckling och esportens b\u00f6rjan. <a href=\"https:\/\/www.youtube.com\/watch?v=4J_yAe3W0Kg\">Den andra delen<\/a>, <em>The Final Years<\/em>, lyfter fram spelets arv samt dess st\u00f6rsta profiler och \u00f6gonblick. Med \u00f6ver tre timmars totalt tittande \u00e4r <em>Memories of CS:GO<\/em> en v\u00e4l genomf\u00f6rd hyllning till en av esportens mest popul\u00e4ra titlar.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d0e96\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-team-vitality-x-aldi-kampanj-mot-toxicitet-mot-kvinnor\">Team Vitality x ALDI: Kampanj mot toxicitet mot kvinnor<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Des joueuses esports pro r\u00e9agissent \u00e0 des commentaires haineux\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MFohrsl8dNY?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d0f88\" class=\"esi-paragraph \">\n    \n<p>Stormarknadskedjan ALDI har st\u00f6ttat Team Vitalitys kvinnliga <em>League of Legends<\/em>-lag, Rising Bees, sedan starten 2023. I \u00e5r f\u00f6renades de tv\u00e5 organisationerna f\u00f6r att \u00f6ka medvetenheten om de \u00f6vergrepp som kvinnor ofta m\u00f6ter inom spel och esport.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d1050\" class=\"esi-paragraph \">\n    \n<p>Kampanjens h\u00f6jdpunkt \u00e4r <a href=\"https:\/\/www.youtube.com\/watch?v=MFohrsl8dNY\">en video<\/a> d\u00e4r spelare fr\u00e5n Rising Bees, samt andra kvinnliga esportproffs, l\u00e4ser upp hatiska meddelanden och diskuterar hur s\u00e5dana kommentarer p\u00e5verkar deras mentala h\u00e4lsa och prestationer i spelet. Videon visar ocks\u00e5 den upplyftande effekten av schyssta meddelanden, l\u00e4sta av deltagarna, i ett f\u00f6rs\u00f6k att uppmuntra till mer positivitet i spelmilj\u00f6er. P\u00e5 Team Vitalitys YouTube-kanal har videon f\u00e5tt 140 000 visningar.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d116c\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-astralis-x-elgiganten-antitoxicitet-rabattkoder\">Astralis x Elgiganten: Antitoxicitet-rabattkoder<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/astralis-x-elgiganten-advert.jpg\" alt=\"Astralis uppmanar till sportsligt beteende i gaming\" class=\"wp-image-137\" srcset=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/astralis-x-elgiganten-advert.jpg 800w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/astralis-x-elgiganten-advert-medium.jpg 300w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/astralis-x-elgiganten-advert-medium_large.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bildk\u00e4lla: Astralis<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d134a\" class=\"esi-paragraph \">\n    \n<p>Esportorganisationen Astralis och elektronik\u00e5terf\u00f6rs\u00e4ljaren Elgiganten lanserade en unik kampanj med ett liknande budskap: bek\u00e4mpa toxicitet i spel genom att fr\u00e4mja en positiv milj\u00f6. Initiativet <a href=\"https:\/\/vimeo.com\/1012380489\"><em>Less Flaming, More Gaming<\/em><\/a> presenterade medlemmar av Astralis Counter-Strike-lag i reklammaterial d\u00e4r de gav l\u00f6ften mot toxicitet.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d142a\" class=\"esi-paragraph \">\n    \n<p>Dessa l\u00f6ften omvandlades ocks\u00e5 till riktiga rabattkoder f\u00f6r Elgigantens webbplats med budskap som: <em>\u201dJag lovar att inte rasa eller b\u00f6rja sk\u00e4lla p\u00e5 mina lagkamrater bara f\u00f6r att de inte kastade en granat eller molo medan fienden rusade A, och vi sedan f\u00f6rlorade den rundan. GLHF.\u201d<\/em><\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d14f0\" class=\"esi-paragraph \">\n    \n<p>Med detta kreativa och l\u00e4ttsamma tillv\u00e4gag\u00e5ngss\u00e4tt gjorde Astralis och Elgiganten ett allvarligt \u00e4mne mer l\u00e4ttsm\u00e4lt f\u00f6r en bred publik.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d15eb\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-evil-geniuses-25-arsjubileum-och-omprofilering\">Evil Geniuses: 25-\u00e5rsjubileum och omprofilering<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"No LEGACY without EG\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4q72wOYzrUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d16dc\" class=\"esi-paragraph \">\n    \n<p>2024 markerade 25-\u00e5rsjubileet f\u00f6r en av esportens \u00e4ldsta organisationer, Evil Geniuses (EG). F\u00f6r att fira sitt l\u00e5ngvariga arv genomf\u00f6rde organisationen en effektiv marknadsf\u00f6ringsstrategi genom att permanent \u00e5terg\u00e5 till sin <a href=\"https:\/\/www.youtube.com\/watch?v=4q72wOYzrUU\">ursprungliga logotyp<\/a> fr\u00e5n 1999.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d179e\" class=\"esi-paragraph \">\n    \n<p>Den tidigare logotypen som introducerades 2019 <a href=\"https:\/\/www.dexerto.com\/esports\/evil-geniuses-reveal-new-logo-and-jersey-as-part-of-2020-brand-revamp-1299381\/\">mottogs inte v\u00e4l<\/a> av fansen, vilket gav EG m\u00f6jligheten att hylla organisationens historia och blicka fram\u00e5t mot en ny framtid. Den nostalgiska resan tillbaka till EG:s r\u00f6tter kompletterades dessutom av en merchandise-kollektion dedikerad till den ursprungliga logotypen.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d1875\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-mercedes-benz-x-riot-games-summoner-s-cup-fordon\">Mercedes-Benz x Riot Games: Summoner\u2019s Cup-fordon<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/mercedes-benz-riot-advert.jpg\" alt=\"Mercedes-Benz Trophy Carrier i Riot Games-samarbete\" class=\"wp-image-139\" srcset=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/mercedes-benz-riot-advert.jpg 800w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/mercedes-benz-riot-advert-medium.jpg 300w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/mercedes-benz-riot-advert-medium_large.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bildk\u00e4lla: Riot Games<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d19e2\" class=\"esi-paragraph \">\n    \n<p>Ett annat arv uppm\u00e4rksammades under 2024 med den 14:e upplagan av <em>League of Legends<\/em> (LoL) World Championship. Som en av evenemangets stora sponsorer sedan 2020 introducerade biltillverkaren Mercedes-Benz en ny funktion i \u00e5r. Likt traditionella sportevenemang bidrog bilm\u00e4rket med ett fordon f\u00f6r att <a href=\"https:\/\/x.com\/MercedesBenz\/status\/1852666974389854525\">transportera World Championship-trof\u00e9n<\/a>, k\u00e4nd som <em>Summoner\u2019s Cup<\/em>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d1ab0\" class=\"esi-paragraph \">\n    \n<p>Transporterad i en anpassad elektrisk G-Class SUV reste Summoner\u2019s Cup till tre Worlds-platser: Berlin, Paris och London. Genom att f\u00f6lja v\u00e4rldens b\u00e4sta LoL-spelare under deras resa blev Mercedes-Benz trof\u00e9bil inte bara en sponsor utan ocks\u00e5 en aktiv deltagare i Worlds 2024:s story.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a75df07d1b89\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-gen-g-x-allvintage-wine-genrang-vin\">Gen.G x Allvintage Wine: GenRang-vin<\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/allvintage-wine-advert.jpg\" alt=\"GenRang-vin fr\u00e5n officiella kampanjen\" class=\"wp-image-141\" srcset=\"https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/allvintage-wine-advert.jpg 800w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/allvintage-wine-advert-medium.jpg 300w, https:\/\/esportsinsider.com\/se\/wp-content\/uploads\/sites\/7\/2025\/01\/allvintage-wine-advert-medium_large.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bildk\u00e4lla: Gen.G<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-6a75df07d1cd0\" class=\"esi-paragraph \">\n    \n<p>Sprit- och \u00f6lm\u00e4rken har blivit vanliga samarbetspartners inom esport, sponsrat turneringar och skapat gemensamma produkter med akt\u00f6rer i branschen. Dock markerar Gen.G:s samarbete med koreanska vinproducenten Allvintage Wine det f\u00f6rsta vinet som sl\u00e4ppts av en esportorganisation.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a75df07d1dbc\" class=\"esi-paragraph \">\n    \n<p>Vinet s\u00e4ljs exklusivt i Korea och produceras av chilenska r\u00f6da och vita viner f\u00f6r den koreanska esportj\u00e4tten Gen.G. Den s\u00f6ta designen p\u00e5 vinflaskorna, som tydligt visar Gen.G:s maskot <em>GenRang<\/em>, \u00e4r det som sticker ut mest. Som ansiktet f\u00f6r denna innovativa produktlansering gav den gula maskoten ocks\u00e5 vinet sitt namn, <em>GenRang Wine<\/em>.<\/p>\n\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r \u00e4r dags att avrunda 2024 ser Esports Insider tillbaka p\u00e5 \u00e4nnu ett \u00e5r fyllt av uppm\u00e4rksammade marknadsf\u00f6ringskampanjer och ov\u00e4ntade varum\u00e4rkessamarbeten inom esportv\u00e4rlden.Precis som tidigare \u00e5r (2023, 2022, 2021, 2020 och 2019) har vissa marknadsf\u00f6ringsprojekt utm\u00e4rkt sig genom unika id\u00e9er eller skickligt utf\u00f6rande. Genom att lyfta fram insatser fr\u00e5n b\u00e5de etablerade och framv\u00e4xande varum\u00e4rken i &hellip; <a href=\"https:\/\/esportsinsider.com\/se\/2025\/01\/de-basta-esportskampanjerna-i-2024\">Continued<\/a><\/p>\n","protected":false},"author":167,"featured_media":132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[31,15,21],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-partnerskap-och-sponsringar","category-senaste-nyheterna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De b\u00e4sta esportskampanjerna i 2024<\/title>\n<meta name=\"description\" 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