North American esports organisation Version1 has announced a long-term partnership with advertising technology company Thece. As a result, the company will assist Version1’s efforts to attract non-endemic brands on assets featured via…
16 December 2021 | Jonno Nicholson
IAB UK, the UK’s industry body for digital advertising, and video game advertising and monetisation platform Bidstack have announced the creation of the Gaming & Esports Advertising Framework. The framework…
26 August 2021 | Sam Marlow
National CineMedia, a cinema advertising network in the U.S., has entered an exclusive esports advertising and content monetisation agreement with esports community aggregator Harena Data. As part of the deal,…
13 July 2021 | Jake Nordland
As esports itself evolves so does the demographic of viewers. We’re now beyond the point where esports fans are largely made up of ‘boys in their parents basement’. While the…
16 October 2017 | Lydia Mitrevski
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| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
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| uu | 1 year | AdScale sets this cookie to target ads by registering the user's movements across websites. |
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| Cookie | Duration | Description |
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| __Host-GAPS | 2 years | This cookie allows the website to identify a user and provide enhanced functionality and personalisation. |
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| _cc_cc | session | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _cc_dc | 8 months 26 days | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _cc_id | 8 months 26 days | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _rxuuid | 1 year | Unruly Media sets this cookie to store information on how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| A1S | session | This cookie is associated with Yahoo Search Analytics and is used for advertising purposes. |
| ANON_ID_old | 3 months | This cookie helps to categorise the users interest and to create profiles in terms of resales of targeted marketing. This cookie is used to collect user information such as what pages have been viewed on the website for creating profiles. |
| audience | 1 year | SpotXchange sets this cookie as a unique ID that tracks audiences internally. The cookie is used to limit the number of repetitive ads shown to the user. |
| B | 1 year | This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience. |
| bito | 1 year 1 month | This cookie is set by Beeswax for advertisement purposes. |
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| chkChromeAb67Sec | 3 months | PubMatic sets this cookie for testing purposes on Google Chrome browsers with a version above 67. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
| CMPRO | 3 months | CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising. |
| CMPS | 3 months | CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads. |
| CMST | 1 day | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
| done_redirects104 | 1 day | This cookie is set by the provider Onaudience.com. This cookie is used for targeting and advertising purposes. |
| everest_g_v2 | 1 year | The cookie is set under the everesttech.net domain to map clicks to other events on the client's website. |
| id | 3 months | Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| IDSYNC | 1 year | This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them. |
| KADUSERCOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
| KCCH | 1 day | PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly. |
| KRTBCOOKIE_107 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_1101 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_153 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_22 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_27 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_279 | 1 month | The KRTBCOOKIE_279 cookie is set by PubMatic for targeting and advertising purposes, to build a profile of user interests and display relevant adverts. |
| KRTBCOOKIE_336 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_409 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KTPCACOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
| mako_uid | 1 year | .eyeota.net sets this cookie to collect data about the users' visit to the website such as the pages visited. A users' profile is then created in terms of their interest and demographic and is used for targeted advertising. |
| mc | 1 year 1 month | Quantserve sets the mc cookie to anonymously track user behaviour on the website. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| pi | 1 day | The pi cookie is used by Bombora for audience targeting and advertising. |
| sa-user-id | 1 year | StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements. |
| sa-user-id-v2 | 1 year | StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements. |
| suid_legacy | 1 year | Collects information on user preferences and interaction with web-campaign content which is used on CRM-campaign-platforms used by website owners for promoting events or products. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| tu | 1 year | AdScale sets this cookie to target ads by registering the user's movements across websites. |
| uuid | 1 year 27 days | MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising. |
| uuid2 | 3 months | The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| viewer_token | 1 month | This cookie is set by Loopme. This cookie is used for advertising purposes. The cookie helps in providing relevant advertisement to the visitors based on their preference by tracking them on multiple websites. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| wfivefivec | 1 year 1 month | This cookie, set by DataXu, tracks the advertisement report which helps to improve the marketing activity. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| Cookie | Duration | Description |
|---|---|---|
| _pinterest_ct_ua | 1 year | No description available. |
| A1 | 1 year | No description |
| A3 | 1 year | No description |
| a307080 | 2 months 1 day | No description |
| a307565 | 2 months 1 day | No description |
| a502624 | 2 months 1 day | No description |
| a544989 | 2 months 1 day | No description |
| AN | 1 month | No description available. |
| arcki2 | 15 days | No description |
| arcki2_GDPR-CONSENT | 15 days | No description |
| arcki2_pubmatic | 15 days | No description |
| arcki2_TTT | 7 days | No description |
| AS | session | No description available. |
| botd-request-id | session | No description |
| bsid | never | No description available. |
| C | 1 month | No description |
| cct | 1 year | No description available. |
| COMPASS | 1 hour | No description |
| cookie | 1 year | No description |
| cookietest | session | No description |
| cs | 1 year | No description |
| csuuid | 25 days | No description available. |
| cu | 1 year | No description available. |
| data-pri | 1 year | No description |
| debug | never | No description available. |
| done_redirects109 | 1 day | No description available. |
| done_redirects147 | 1 day | No description |
| done_redirects200 | 1 day | No description |
| done_redirects219 | 1 day | No description |
| done_redirects236 | 1 day | No description |
| done_redirects252 | 1 day | No description |
| DPSync3 | 3 months | No description available. |
| ebEventToTrack | 1 month | No description available. |
| eblang | 1 year | No description available. |
| fifid | 1 year | This cookie is set by the provider Fiftyt.com. This cookie is used for storing the visitor's performance and navigation across multiple social media platforms. |
| fppm | 7 days | No description |
| gaCookie | 2 years | No description available. |
| gaCookie_gid | 1 day | No description available. |
| guid | session | No description |
| Gyazo_cfwoker | 7 years 7 months 1 day 6 hours | No description |
| isChecked | session | No description |
| KRTBCOOKIE_860 | 3 months | No description |
| MRM_UID | 2 months | No description |
| pvc_visits[0] | 1 day | This cookie is created by post-views-counter. This cookie is used to count the number of visits to a post. It also helps in preventing repeat views of a post by a visitor. |
| SP | session | No description |
| SS | session | No description |
| streetsign1 | 1 day | No description available. |
| suid | 1 year | No description |
| SyncRTB3 | 3 months | No description available. |
| test | 1 hour | No description available. |
