Fnatic partners with BMW to open new facility
European esports organisation Fnatic has teamed up with German automotive marque BMW to open the BMW x Fnatic Esports Performance Facility in Berlin. According to the announcement, the facility features…
Tag: BMW
The best esports advertising campaigns of 2021
With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns. At Esports Insider, we’ve chosen to celebrate the creativity of…
Key esports sponsorships and partnerships, November 2021
Numerous endemic and non-endemic brands team up every month to create and nurture commercial partnerships while pushing the esports industry forward. Ranging from deals with car manufacturers to apparel collaborations,…
BMW strikes Rocket League deal, Immortals moves to the Great Lakes | ESI Digest #67
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest…
Alpine, Porsche, Ferrari among Le Mans Virtual Series entries
Media technology company Motorsport Games teased a list of this year’s $250,000 (~£181,383) Le Mans Virtual Series participants that include some of the world’s best-known motorsport and sim racing names. At least…
A guide to: Automotive brands in esports
In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers. To…
