
What does an esports fan look like?
Daniel Offen, Insight & Data lead at Unlocked/Loadout, breaks down the compelling (and potentially surprising) demographic traits of esports fans. For most of esports history, we’ve had a clear idea...
Daniel Offen, Insight & Data lead at Unlocked/Loadout, breaks down the compelling (and potentially surprising) demographic traits of esports fans. For most of esports history, we’ve had a clear idea...
Creating meaningful fanbases is paramount to long-term success for traditional sports clubs. Yet when it comes to esports, many fans prefer to support certain players, and their bonds to the...
Want to grab the attention of esports fans? Take your brand message outside, says YouGov. New research by YouGov found that esports fans in the U.S. and Great Britain are...