Red Bull League of Its Own, a League of Legends event created by energy drink brand Red Bull, has recorded a peak viewership of 612,000 over the weekend. The event,...
Last week, French esports organisation Gentle Mates locked in two partnership deals with flavoured beverage brand Volvic Juicy and credit card service Visa. The announcements will see Gentle Mates collaborate...
In 2022, VALORANT publisher Riot Games unveiled its list of partner teams which where split across three international leagues: EMEA, the Americas and the Pacific, with China added to the...
French esports organisation Gentle Mates has announced its entry into Rocket League through a partnership with Automotive and motorsports brand Alpine. The partnership will see Alpine become a 'major partner'...
French esports organisation Gentle Mates has announced a partnership with esports data and analytics company Shikenso Analytics. As a result, the company will perform a performance evaluation of the organisation's...
https://www.youtube.com/watch?v=qjO_2lK1uUc The relationship between esports organisations and online influencers has grown increasingly symbiotic. Most, if not all, large teams in esports now boast rosters of streamers to boost brand engagement,...