HLA Jeans become major partner of PSG.LGD
Paris Saint-Germain’s Dota 2 team, in partnership with Chinese organisation LGD Gaming, has announced an exclusive partnership agreement with HLA Jeans. The brand is not well-known in the West, but…
Tag: Lynx
PSG.LGD finds new Dota 2 sponsor in Lynx
Last week, PSG.LGD announced a new sponsor in the form of men’s grooming brand Lynx – otherwise known as Axe. This team is housed by both PSG eSports and Chinese…
This week in esports: Tennis, King Pro League, EU LCS, Sports Emmys, non-endemic sponsorships
This week in esports hasn’t slowed down at all from past weeks, with new developments coming in every single day. This week’s biggest stories include a traditional sport entering competitive…
Gfinity brings Lynx on board as sponsor of Elite Series
Gfinity has brought a mainstream brand on board as a sponsor of its Elite Series, this time it’s Lynx – the shower gel and deodorant brand. The company will receive exposure…
Smell that? TSM and Cloud9 have partnered with Axe
In one of the odder partnerships to emerge from the esports world so far, both Team SoloMid and Cloud9 have announced a deal with Axe. A succinct blog post on the TSM…