OverActive Media has announced that Splyce will no longer exist in Riot Games' LEC, instead rebranding the team to MAD Lions. The venture also comes with a brand new look...
Investments and acquisitions, these are two actions that happen quite often in this industry. This week in esports has been no different, with a few prominent organisations announcing a business...
Spanish mineral water brand Font Vella has entered esports through four sponsorship agreements. Managed and developed by Play the Game Agency, Font Vella has sponsored MAD Lions E.C., Team Queso,...
As always, this week in esports has been full of interesting stories: from ESL expanding a popular partnership to Nescafé getting further involved with the industry. Here are our top stories...
Coffee brand Nescafé has sponsored Spanish esports organisation MAD Lions E.C., focusing on its League of Legends team. The partnership is specifically with its Nescafé 3-in-1 brand. As a result of the...