Matthew 'Nadeshot' Haag, CEO of 100 Thieves, Hector 'HecZ' Rodriguez, CEO of OpTic, and Richard 'FaZe Banks' Bengtson, CEO of FaZe Clan, have announced a Call of Duty competition. The...
German sportswear brand Adidas, through its heritage and retro-inspired sub-brand Adidas Originals, has announced a merchandise collaboration with North American esports organisation 100 Thieves. As part of an ongoing partnership...
Matthew 'Nadeshot' Haag, the Co-founder and CEO of North American esports organisation 100 Thieves, has launched his own energy drink brand Juvee. The Juvee energy drink officially launched on October...
Each month, Esports Insider curates a list of the industry’s key personnel changes. Here we have compiled April’s most notable movers and shakers. To read more about a story, click...
100 Thieves CEO Matt 'Nadeshot' Haag has announced Rachell ‘Valkyrae’ Hofstetter and Jack ‘CouRage’ Dunlop as co-owners of the brand. Both Hofstetter and Dunlop joined the organisation originally as content creators...
North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a...
