Marvel Rivals is the success story that the industry of live service games was searching for, but breaching into the esports crowd is a different matter entirely. Analysing the game’s...
NetEase Games, the game developer behind Marvel Rivals, has confirmed its focus on developing its esports ecosystem to drive growth. The confirmation came during the latest Q4 2024 Earnings Call...
Game developer Blizzard Entertainment has announced a new agreement with Chinese technology company NetEase, more than a year after the two entities ended their partnership. This means that Blizzard's games...
Blizzard Entertainment titles including Overwatch, Starcraft, Hearthstone and World of Warcraft have officially gone offline in China following a tumultuous end to the developer’s distribution partnership with NetEase, which saw...
Each month, sports digital agency Mailman shares the biggest industry news and insights from China’s esports scene, along with analysis on why it matters. For China’s esports industry, 2022 was bittersweet. During...
Each month, sports digital agency Mailman shares the biggest industry news and insights from China’s esports scene, along with analysis on why it matters. For Chinese fans of Blizzard titles, it was...
