Commercial deals underpin the esports industry; sponsorship is our bread and butter. For many companies in the sector, after all is said and done, commercial sponsorships are what define the...
Gaming tournament and training platform Nicecactus has announced a partnership with McDonald’s to deliver a series of FIFA22 tournaments. As part of the deal, the two entities will organise seven...
European esports company Nicecactus and French Nike licensee Ekinsport have agreed on a partnership that will see the brands collaborate on upcoming esports projects. As a result, both entities will...
The Danone Nations Cup, an international children's football tournament, has announced a partnership with gaming tournament and training platform Nicecactus. As a result, the two parties will join forces to host...
Gaming tournament and training platform Nicecactus has announced it has joined forces with South American beverage company AJE Group. As a result, the platform will host a range of grassroots League of Legends...
July 2021 brought high temperatures and a soaring amount of esports partnerships. Last month, we saw such collaborations as an esports debit card, custom microbrew, veteran outreach programme, a Lexus...
