Key esports sponsorships and partnerships, July 2021
July 2021 brought high temperatures and a soaring amount of esports partnerships. Last month, we saw such collaborations...
Tag: Nicecactus
Origin stories: Alexandre Amoukteh on the rise of Nicecactus
Nicecactus, headquartered in Valbonne, France, hopes to be an ‘all-in-one’ esports platform for gamers. Previously known as Esport-Management,...
Monaco Esports Federation and Nicecactus launch Monaco Gaming Show
The Monaco Esports Fédération, Monaco eSports, and Nicecactus have joined forces to launch an annual esports event, the...
The Dotted Line: Top esports sponsorships & commercial deals of 2021
Commercial deals underpin the esports industry; sponsorship is our bread and butter. For many companies in the sector,...
Nicecactus: Connecting with an audience of digital natives
As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience...
Nicecactus launches FIFA22 tournaments with McDonald’s
Gaming tournament and training platform Nicecactus has announced a partnership with McDonald’s to deliver a series of FIFA22...
Nicecactus partners with French Nike licensee Ekinsport
European esports company Nicecactus and French Nike licensee Ekinsport have agreed on a partnership that will see the...
Danone Nations Cup joins forces with Nicecactus
The Danone Nations Cup, an international children's football tournament, has announced a partnership with gaming tournament and training platform...
Nicecactus: Building an esports legacy in Monaco
In mid-2020, the Monaco Esports Federation (MEF) tasked Nicecactus with organising one of the largest EMEA esports events...
Nicecactus partners with AJE Group to host regional tournaments
Gaming tournament and training platform Nicecactus has announced it has joined forces with South American beverage company AJE Group. As a...