Key esports sponsorships and partnerships, April 2022
A wide and surprisingly diverse array of partnerships saw light this April. To keep you up to date, Esports Insider has compiled a rundown of the month’s most important esports…
Tag: Nielsen
ESL Gaming expands partnership with Nielsen
Esports tournament organiser ESL Gaming has announced the expansion of its measurement partnership with North American data and measurement company Nielsen. The agreement has been expanded to track more events…
Key esports sponsorships and partnerships, October 2020
Staying up to date with relevant news in the ever-changing esports industry can prove tasking. Thankfully, Esports Insider has streamlined the process by sifting through the most important sponsorships and…
This week in esports: Dota 2, Herman Miller, Nielsen, Samsung
As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw changes…
Riot Games and Nielsen implement live+ metric for LCS
Riot Games has expanded its partnership with data and measurement firm Nielsen to implement a new viewership system for the LCS. Dubbed “live+,” the measure system will measure video on…
ESL and DreamHack enlist Nielsen for measurement and valuation
Modern Times Group (MTG) has announced it has entered into an esports measurement agreement with Nielsen, which will cover both ESL and DreamHack. Nielsen and MTG will work together to furtherresearch standards…
