Multinational esports organisation Gen.G has announced a partnership with oral care company SmileDirectClub. As part of the deal, the companies will launch ‘SmileXP’, a three-episode series over six months to...
There is no denying that gaming is everywhere and brands across the world want to tap into the market. We've seen non-endemic brands partner with content creators and businesses across...
In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to...
Multinational esports organisation Gen.G has announced a partnership with footwear brand Crocs that includes a Minecraft build competition. The 'Build Your Life in Color' event will take place from July...
While California is arguably becoming home of esports in North America, various brands and organisations gathered to the SLS Hotel in Los Angeles last week for eSCon USA. The two...