The biggest esports partnerships of 2024
Similarly to 2023, this year in esports has had its highs and lows. However, no matter the scene, a dotted line has always been signed as a myriad of esports...
Tag: pepsi
MAD LIONS KOI strikes Pepsi partnership
Spanish esports organisation MAD Lions KOI, owned by Overactive Media, has announced a partnership with beverage brand Pepsi. Announced on X earlier today, Pepsi has become the organisation's official beverage...
Esports World Cup secures Pepsi partnership
The Esports World Cup, a multi-title esports event organised by the Esports World Cup Foundation, has partnered with global beverage conglomerate Pepsi. Pepsi has agreed to become a strategic partner...
EA strikes global multi-year partnership with PepsiCo for EA Sports FC
Food and beverage conglomerate PepsiCo has announced a new multi-year global partnership with EA Sports to position three of its flagship brands — Pepsi, Gatorade and Lay’s — as partners...
PepsiCo named exclusive water, beverage and snacks partner for Gamers8
North American beverage and food corporation PepsiCo has announced a partnership with Saudi Arabian esports and gaming festival Gamers8. PepsiCo will be the exclusive water, beverage and snack partner for...