{"id":122356,"date":"2022-05-31T16:39:44","date_gmt":"2022-05-31T15:39:44","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=122356"},"modified":"2022-06-05T19:01:42","modified_gmt":"2022-06-05T18:01:42","slug":"mindfuture-gaming-marketing-non-esports-brands","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/05\/mindfuture-gaming-marketing-non-esports-brands","title":{"rendered":"How Mindfuture Gaming is connecting brands to gamers"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">There is no denying that gaming is everywhere and brands across the world want to tap into the market. We&#8217;ve seen non-endemic brands partner with content creators and businesses across the globe and have collaborated on various projects.<\/span><\/p>\n<figure id=\"attachment_122372\" aria-describedby=\"caption-attachment-122372\" style=\"width: 1766px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-122372\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/05\/Esports-Insider-Mindfuture-Gaming-3.png\" alt=\"Mindfuture Gaming\" width=\"1766\" height=\"993\"><figcaption id=\"caption-attachment-122372\" class=\"wp-caption-text\">Image credit: Mindfuture Gaming<\/figcaption><\/figure>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">RELATED: <a href=\"https:\/\/esportsinsider.com\/2022\/05\/galaxy-racer-partners-with-quint-invests-25m-in-cryptocurrency-ecosystem\/\" target=\"_blank\" rel=\"noopener\">Galaxy Racer partners with QUINT, invests $25m in cryptocurrency ecosystem<\/a><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>Mindfuture Gaming<\/strong> is an ad tech firm with a proprietary influencer marketing platform that has been offering live streaming operations, streamer management, gaming and esports marketing services for the last four years. The company partners with valued brands and content creators alike to offer their solutions globally.<\/span><\/p>\n<h3><span id=\"why_connecting_non-esports_brands_with_gamers_matters\">Why connecting non-esports brands with gamers matters<\/span><\/h3>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Monika Wisniewska, <\/span><b>Mindfuture Co-Founder and a Woman in Games Ambassador<\/b><span style=\"font-weight: 400;\">, stated: &#8220;<\/span><span style=\"font-weight: 400;\">In order to predict the future, you have to create it. After being in sports marketing for over ten years, we spotted a huge opportunity in the new space of live streaming and gaming. <\/span><span style=\"font-weight: 400;\">Clients that work with us to immerse themselves in the space, providing value to the influencers we work with, have seen the most impactful results long term.&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">This statement is true for both endemic and non-endemic brands. According to Monika <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">and supported by research <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> influencers and gamers appreciate when something of genuine value is presented to them, and it leads to a stronger positive sentiment towards brands.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Wisniewska revealed <\/span><span style=\"font-weight: 400;\">that the gaming and esports audience is a key sector for any brand wanting to capture an audience of the future, younger, more engaged, typically harder-to-reach demographic. However, one of the challenges faced by brands in this marketing process is that there needs to be an element of transparency and authenticity.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">As Monika states, the audience is \u201chardened against insincere short term attempts to cash in on its increased engagement and loyalty to influencers and stakeholders, and favours authentic integrations by brands that add real value over time.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">[primis_video widget=&#8221;5183&#8243;]<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED: <a href=\"https:\/\/esportsinsider.com\/2022\/05\/esports-awards-tyson-foods\/\" target=\"_blank\" rel=\"noopener\">Esports Awards partners with Tyson Foods<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">From traditional sports brands like Nike <\/span><a href=\"https:\/\/esportsinsider.com\/2021\/12\/best-esports-adverts-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing itself to esports audiences<\/span><\/a><span style=\"font-weight: 400;\">, to Sony Music collaborating with Giants Gaming, we have seen some of the biggest global brands engage with the esports market. The company launched a \u2018Food for Gamers\u2019 campaign in partnership with Huel in 2020 that was a successful introduction to the gaming world.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Huel previously hadn\u2019t made products targeted at gamers. <\/span><span style=\"font-weight: 400;\">Mindfuture\u2019s goal is to connect the global audience with brands that add value and work with clients that want to immerse themselves in the gaming and esports space. <\/span><\/span><\/p>\n<h3><span id=\"connecting_huel_to_esports\">Connecting Huel to esports<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Mindfuture has been working with various brands for a decade, partnering with major companies like Coca-Cola and HyperX, but it has also educated content creators on how to launch streaming careers and monetise content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Huel is a plant-based meal brand that is introducing its products to younger generations through the use of Mindfuture Gaming\u2019s platform. The \u2018Food for Gamers\u2019 campaign seeks to educate gamers on the benefits of Huel\u2019s products in their day-to-day lives.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The campaign was launched in autumn 2020 and has contributed to Huel\u2019s successful global expansion. In 2021, Huel generated over \u00a3103m, an impressive turnover that speaks, at least in part, to the benefits of marketing to a gaming audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Through the \u2018Food for Gamers\u2019 campaign, Mindfuture has helped to connect over&nbsp; 570 esports and gaming content creators of different sizes with Huel, which in turn helped to generate over 60 million ad views.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The project with Huel involved connecting a non-endemic brand with the esports audience \u2014 something Mindfuture Gaming has made its mission statement. Mindfuture said it wants to continue building successful collaborations between the esports community and non-endemic brands globally.<\/span><\/p>\n<p style=\"text-align: center;\">[maxbutton id=&#8221;5&#8243; ]\n<hr>\n<p>Supported by Mindfuture Gaming<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying that gaming is everywhere and brands across the world want to tap into the market. We&#8217;ve seen non-endemic brands partner with content creators and businesses across the globe and have collaborated on various projects. Image credit: Mindfuture Gaming RELATED: Galaxy Racer partners with QUINT, invests $25m in cryptocurrency ecosystem Mindfuture Gaming &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/05\/mindfuture-gaming-marketing-non-esports-brands\">Continued<\/a><\/p>\n","protected":false},"author":97,"featured_media":122545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,50,8717,54,15109],"tags":[6551,2714],"class_list":["post-122356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-features","category-insights","category-interviews","category-research","tag-esports-marketing","tag-non-endemic-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO 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