{"id":122395,"date":"2022-06-01T19:20:43","date_gmt":"2022-06-01T18:20:43","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=122395"},"modified":"2022-06-07T16:29:17","modified_gmt":"2022-06-07T15:29:17","slug":"jonas-gundersen-ninjas-in-pyjamas","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas","title":{"rendered":"NIP’s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019"},"content":{"rendered":"<figure id=\"attachment_58951\" aria-describedby=\"caption-attachment-58951\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58951\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE.png\" alt=\"NiP\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE.png 1920w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-300x169.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-768x432.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-1024x576.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-696x392.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-1068x601.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/01\/NIPREREEEE-747x420.png 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-58951\" class=\"wp-caption-text\">Image credit: Ninjas in Pyjamas<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Sometimes it feels like Ninjas in Pyjamas (NIP), the eminent Swedish esports organisation founded in 2000, has spent the last few years in its own metaphorical pyjamas. The organisation\u2019s flagship CS:GO team last dominated the game in 2016.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Much like starting a Football Manager save with a once-great team, NIP needed a way of turning things around, and the organisation was well aware of it. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Enter <strong>Jonas<\/strong> <strong>Gundersen<\/strong>. The former CS:GO professional knows a lot about the game, but his r\u00e9sum\u00e9 extends far beyond that \u2014 he had a startup stint, worked as a recording artist, and was even a poker coach.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Right now, Gundersen is the COO of Ninjas in Pyjamas, a task that he confesses to being a very interesting experience to say the least.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen is not just working for NIP, though; he is an investor in gaming studios and a prolific writer of <a href=\"https:\/\/www.linkedin.com\/in\/jonasgundersen\">LinkedIn posts<\/a> that regularly receive traction \u2014 he doesn\u2019t think of himself as an influencer, but by some metrics he is.<\/span><\/p>\n<figure id=\"attachment_122396\" aria-describedby=\"caption-attachment-122396\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-122396 size-full\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas.png\" alt=\"Jonas Gundersen NIP\" width=\"1200\" height=\"720\"><figcaption id=\"caption-attachment-122396\" class=\"wp-caption-text\">(ESI Illustration) Pictured: Jonas Gundersen, COO of Ninjas in Pyjamas. Image credit: NIP<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen\u2019s life story is both eye-opening and puzzling. Like many C-level executives, Gundersen has a way to step back and make a concise statement that sticks with you. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cThe way I saw NIP when I entered was like the sleeping giant brand, similar to something like Manchester United. It\u2019s a massive brand with an iconic history that clearly had not followed the trajectory of success from some of the other teams in esports.\u201d <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">The comparison with Man United is very appropriate. Both the football team and NIP have been resting on their laurels following brand-defining wins years ago; a <a href=\"https:\/\/www.goal.com\/en\/news\/when-manchester-united-last-win-trophy\/blt9372bcb62f9170c9\" target=\"_blank\" rel=\"noopener\">2017 UEFA Europa League win for Man United<\/a> and a <a href=\"https:\/\/liquipedia.net\/counterstrike\/Ninjas_in_Pyjamas\/History\" target=\"_blank\" rel=\"noopener\">CS:GO Major in 2014 for NIP<\/a>. Yet both teams still have huge followings and passionate fans, and continue to invest heavily \u2014 United bought football superstar Ronaldo, NIP bought <a href=\"https:\/\/esportsinsider.com\/2021\/04\/dev1ce-signs-with-talent-agency-unsigned-group-departs-astralis-to-join-nip\/\">CS:GO superstar Nicolai \u2018dev1ce\u2019 Reedtz. <\/a><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen admitted that NIP needed a shift towards a more “<\/span><span style=\"font-family: 'book antiqua', palatino;\">winning culture,” and he expected things to be daunting from the start. Still, NIP has been sleuthing around for 22 years \u2014 Gundersen jokes that the organisation has been \u201cplaying 3D chess,\u201d trying to figure out how to relaunch an era of NIP dominance.<\/span><\/p>\n<h3><span id=\"from_school_dropout_to_a_startup_founder\">From school dropout to a startup founder<\/span><\/h3>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Many people who know Gundersen, or \u2018<a href=\"https:\/\/liquipedia.net\/counterstrike\/Calc\" target=\"_blank\" rel=\"noopener\">calc<\/a>\u2019 as he goes by in-game, would say that his CS:GO experience helped him in his current job. Yet it\u2019s his startup and entrepreneurship experience where he cut his teeth into the shape needed for his current role.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen has a diverse background. He told Esports Insider that he realised at a very young age that school is just \u201cnot right for him,\u201d and proceeded to quit at age 16. Being faced with a lot of free time and no real way of spending it, Gundersen entered the world of competitive gaming and played professionally between 2002 and 2006 for a number of rosters, including x6tence, Dignitas, and SK Gaming. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">He always trusted his instincts and explored, which is what brought him to a number of different positions after he left esports. He dabbled with a telecom company, and had a stint in poker both as a coach and a player. Fast forward, and he was releasing an EP as a musician, before later working in the startup industry in both Europe and the United States. <\/span><\/p>\n<figure id=\"attachment_122443\" aria-describedby=\"caption-attachment-122443\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-122443 size-full\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/Gundersen-jpg-e1654102549236.jpg\" alt=\"Jonas Gundersen NIP COO\" width=\"630\" height=\"516\"><figcaption id=\"caption-attachment-122443\" class=\"wp-caption-text\">Image credit: Jonas Gundersen \/ LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">When a San Francisco-based startup ‘failed’, as he puts it, Gundersen felt like he\u2019d earned a proverbial MBA. He came back to Denmark, and ultimately to esports as a member of North, the esports subsidiary of the Danish football club FC Copenhagen. He was an executive at North until he left to join NIP in 2020. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Right now, Gundersen has around 10,000 followers on LinkedIn, where he discusses leadership, inspiration, and overall life advice. The LinkedIn story started slowly, he said, from an urge to express himself.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cI definitely did not wake up one day thinking about how I\u2019m going to be a LinkedIn influencer. I always had a very strong urge to express myself, always been very opinionated, and tried to create stuff. It took a really long time to start making content around my opinions. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">“For example, music, you can hide a bit more around that because it\u2019s just songs, there are emotions in it. But once you start going like: \u2018here is my opinion’, it gets really hard,” he continued. <\/span><span style=\"font-family: 'book antiqua', palatino;\">Gundersen described himself as a fairly confident person, but admitted that starting to write posts on LinkedIn was a strange experience riddled with impostor syndrome.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cI don\u2019t have an end game. I don\u2019t have a newsletter to get you to subscribe or to buy stuff off of me. I just like sharing and creating and I guess one day I\u2019d like to write some books on, I don\u2019t know…stuff? I haven\u2019t figured that one out yet.\u201d<\/span><\/p>\n<figure id=\"attachment_122398\" aria-describedby=\"caption-attachment-122398\" style=\"width: 1800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-122398\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/20220515-LucBouchon@luc_bouchon_PGL-Antwerp-Legends-9207659.jpg\" alt=\"\" width=\"1800\" height=\"1200\"><figcaption id=\"caption-attachment-122398\" class=\"wp-caption-text\">Pictured: NIP’s CS:GO team in 2022. Image credit: PGL<\/figcaption><\/figure>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\"> <\/span><\/strong><\/p>\n<h3><span id=\"esports_is_not_a_company_culture\">‘Esports’ is not a company culture<\/span><\/h3>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen’s experience in the startup world equipped him with an understanding of the business side of esports. He derided the oft-cited excuse used in the industry of ‘it\u2019s esports’. The problem with this is that \u2018esports\u2019 doesn\u2019t mean that much. \u2018Esports\u2019 is not a culture, and esports companies often struggle to find core business values and create a company culture that isn\u2019t simply saying \u2018we do esports\u2019, he claimed. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">According to Gundersen, every company needs to have rules of engagement, processes, leadership philosophies, and core values. Every company, in esports or not, needs to know how it wants to do business, how to hire people, and so on.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Gundersen told Esports Insider that company culture was also a problem when he joined NIP in 2020, but the organisation is slowly working towards creating a culture and a way of doing things that are not tied to just esports. The challenge here is simply finding the right minds.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cIt\u2019s so challenging, finding the right people who understand the nuances of esports, and the way it\u2019s talked about and at the same time understand real-world business and then understand how to get there.\u201d<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Organisations need to understand how to switch from an esports perspective to a business perspective, but also vice versa. Organisations and companies are hiring professionals from other industries to help them, in the hopes that mainstream business experience will help transform business practices, but this can be a double-edged sword that each organisation must balance appropriately.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cThe way I see it, we used to have 80 percent of endemic people in the industry, and now we\u2019re shifting towards 80 percent non-endemic people,\u201d Gundersen said. \u201cThere\u2019s only a need for 20 percent expertise, and 80 percent growth mindset.\u201d<\/span><\/p>\n[primis_video widget=”5183″]\n<p><span style=\"font-family: 'book antiqua', palatino;\">On the topic of people and hiring, Gundersen noted that one thing the industry does not need is \u201cidea people\u201d. There\u2019s an overwhelming amount of those who say what should be done, but unfortunately can not get there, he said. In his opinion, the real challenge is to find people who can steadily deliver results and execute the things that are needed.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">\u201cYou get a lot of people who come in and can talk, they can conceptualise, strategise but simply can\u2019t execute. And even on low-level, entry-level positions, there is a need for strategic thinking and complex problem-solving. Even if you\u2019re a junior social media manager or something, you need to know how to maneuver a couple of variables at the same time<\/span><span style=\"font-family: 'book antiqua', palatino;\">. <\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">“So in every \u2018trench\u2019 of the esports industry, you need strategic thinking people. But more than anything you need people on the ground that can execute, and bring something from A to B.\u201d<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">For his future at NIP, Jonas Gundersen is of course focused on winning. The somewhat mediocre NIP of previous years still lingers around the offices of the organisation, but there is progress in the right direction on the business front with the<a href=\"https:\/\/esportsinsider.com\/2021\/10\/ninjas-in-pyjamas-shinobi-esports\/\"> recent Shinobi Esports venture <\/a>and <a href=\"https:\/\/esportsinsider.com\/2021\/08\/ninjas-in-pyjamas-nip-group-china\/\">NIP’s expansion into China. <\/a><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">The key to this big transformation is communication, Gundersen said. <\/span><span style=\"font-family: 'book antiqua', palatino;\">\u201cI think we solved [the problems the organisation had] okay, but I also think we still have a long way to go. From now on, it\u2019s going to be almost like a mantra to me to deal with things in a super transparent and super radical fashion.\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'book antiqua', palatino;\">[maxbutton id=”4″ ]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Ninjas in Pyjamas Sometimes it feels like Ninjas in Pyjamas (NIP), the eminent Swedish esports organisation founded in 2000, has spent the last few years in its own metaphorical pyjamas. The organisation\u2019s flagship CS:GO team last dominated the game in 2016. Much like starting a Football Manager save with a once-great team, NIP … <a href=\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":122467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[8999,50,8717,54,106,8520],"tags":[8115,225,466],"class_list":["post-122395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks","category-features","category-insights","category-interviews","category-latest-news","category-personnel","tag-jonas-gundersen","tag-ninjas-in-pyjamas","tag-nip"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019<\/title>\n<meta name=\"description\" content=\"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019\" \/>\n<meta property=\"og:description\" content=\"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/spacenjoka\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T18:20:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-07T15:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivan \u0160imi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/space_njoka\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan \u0160imi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\"},\"author\":{\"name\":\"Ivan \u0160imi\u0107\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\"},\"headline\":\"NIP’s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019\",\"datePublished\":\"2022-06-01T18:20:43+00:00\",\"dateModified\":\"2022-06-07T15:29:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\"},\"wordCount\":1464,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png\",\"keywords\":[\"Jonas Gundersen\",\"Ninjas in Pyjamas\",\"NiP\"],\"articleSection\":[\"Editors Picks\",\"Features\",\"Insights\",\"Interviews\",\"Latest News\",\"Personnel\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\",\"url\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\",\"name\":\"NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png\",\"datePublished\":\"2022-06-01T18:20:43+00:00\",\"dateModified\":\"2022-06-07T15:29:17+00:00\",\"description\":\"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png\",\"width\":1200,\"height\":720,\"caption\":\"Image credit: Ninjas in Pyjamas \/ Jonas Gundersen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NIP’s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\",\"name\":\"Ivan \u0160imi\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2fca687d87211a2bef302774367f47d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2fca687d87211a2bef302774367f47d9?s=96&d=mm&r=g\",\"caption\":\"Ivan \u0160imi\u0107\"},\"description\":\"Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.\",\"sameAs\":[\"https:\/\/www.facebook.com\/spacenjoka\",\"https:\/\/x.com\/https:\/\/twitter.com\/space_njoka\"],\"url\":\"https:\/\/esportsinsider.com\/author\/ivansimic\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019","description":"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas","og_locale":"en_GB","og_type":"article","og_title":"NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019","og_description":"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.","og_url":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas","og_site_name":"Esports Insider","article_author":"https:\/\/www.facebook.com\/spacenjoka","article_published_time":"2022-06-01T18:20:43+00:00","article_modified_time":"2022-06-07T15:29:17+00:00","og_image":[{"width":1200,"height":720,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png","type":"image\/png"}],"author":"Ivan \u0160imi\u0107","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/space_njoka","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Ivan \u0160imi\u0107","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas"},"author":{"name":"Ivan \u0160imi\u0107","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b"},"headline":"NIP’s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019","datePublished":"2022-06-01T18:20:43+00:00","dateModified":"2022-06-07T15:29:17+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas"},"wordCount":1464,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png","keywords":["Jonas Gundersen","Ninjas in Pyjamas","NiP"],"articleSection":["Editors Picks","Features","Insights","Interviews","Latest News","Personnel"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas","url":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas","name":"NIP's Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png","datePublished":"2022-06-01T18:20:43+00:00","dateModified":"2022-06-07T15:29:17+00:00","description":"Jonas Gundersen, the COO of Ninjas in Pyjamas, has tasked himself with returning the 'sleeping giant' organisation to the top of esports.","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/nip-header-jonas-629ce5e106ed6.png","width":1200,"height":720,"caption":"Image credit: Ninjas in Pyjamas \/ Jonas Gundersen"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"NIP’s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b","name":"Ivan \u0160imi\u0107","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2fca687d87211a2bef302774367f47d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fca687d87211a2bef302774367f47d9?s=96&d=mm&r=g","caption":"Ivan \u0160imi\u0107"},"description":"Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.","sameAs":["https:\/\/www.facebook.com\/spacenjoka","https:\/\/x.com\/https:\/\/twitter.com\/space_njoka"],"url":"https:\/\/esportsinsider.com\/author\/ivansimic"}]}},"modified_by":"Artur Maciejaszek","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/122395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=122395"}],"version-history":[{"count":2,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/122395\/revisions"}],"predecessor-version":[{"id":122755,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/122395\/revisions\/122755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/122467"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=122395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=122395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=122395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}