{"id":123970,"date":"2022-06-22T13:55:53","date_gmt":"2022-06-22T12:55:53","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=123970"},"modified":"2022-06-22T16:38:58","modified_gmt":"2022-06-22T15:38:58","slug":"ninjas-in-pyjamas-expands-razer-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/06\/ninjas-in-pyjamas-expands-razer-partnership","title":{"rendered":"Ninjas in Pyjamas expands Razer partnership"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min-large.png\" alt=\"NIP Razer\" class=\"wp-image-123991\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min-1536x864.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/2-1-min.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit: Ninjas in Pyjamas <\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d6466076b9b\" class=\"esi-paragraph \">\n    \n<p>Swedish esports organisation <strong>Ninjas in Pyjamas (NIP) <\/strong>has expanded its partnership with multinational gaming lifestyle brand <strong>Razer<\/strong>.&nbsp;<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607768f\" class=\"esi-paragraph \">\n    \n<p>The two-year deal will see the NIP teams using Razer\u2019s Enki gaming chairs across all ongoing operations. The organisation currently fields teams in CS:GO, VALORANT, FIFA, and Rainbow Six: Siege.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d6466078ac6\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-123719\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/ninjas-in-pyjamas-stiksen\" target=\"_blank\">Ninjas in Pyjamas partners with Stiksen for cap collaboration<\/a><\/li>\n          <li id=\"post-123805\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/rogue-razer-2022\" target=\"_blank\">Rogue unveils Razer as peripherals partner<\/a><\/li>\n          <li id=\"post-122395\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/jonas-gundersen-ninjas-in-pyjamas\" target=\"_blank\">NIP&#8217;s Jonas Gundersen: The COO waking up a \u2018sleeping giant\u2019<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d6466079bc1\" class=\"esi-paragraph \">\n    \n<p>The expanded partnership follows an existing eleven-month relationship between the two brands. NIP <a href=\"https:\/\/esportsinsider.com\/2021\/07\/ninjas-in-pyjamas-secures-multi-year-razer-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">first inked a multi-year deal with Razer in July 2021<\/a>, which saw players promoting Razer peripherals and gaming desktops.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607a61a\" class=\"esi-paragraph \">\n    \n<p>The new arrangement will see Razer\u2019s first gaming chair integrated into NIP team facilities. According to the release, the implementation of peripherals and gaming desktops has been described as &#8216;more than well-received&#8217; by NIP\u2019s professional players.&nbsp;<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607b06b\" class=\"esi-paragraph \">\n    \n<p>This news is the latest in a flurry of NIP partnerships over the last 18 months. This includes sustainable <a href=\"https:\/\/esportsinsider.com\/2022\/06\/ninjas-in-pyjamas-stiksen\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborations with Swedish fashion brand <strong>Stiksen<\/strong><\/a> and<a href=\"https:\/\/esportsinsider.com\/2021\/03\/wwf-partners-with-ninjas-in-pyjamas-for-earth-hour-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\"> the <strong>World Wild Life Fund for Nature (WWF)<\/strong><\/a>. The latter deal encouraged gamers to switch off their electronics to save electricity.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607bad5\" class=\"esi-paragraph \">\n    \n<p>As of this moment, Razer currently has ongoing partnerships with <a href=\"https:\/\/www.razer.com\/esports\" target=\"_blank\" rel=\"noreferrer noopener\">24 esports teams and five professional players<\/a>. Most of these agreements involve players giving feedback on product development, as well as providing assistance<a href=\"https:\/\/esportsinsider.com\/2022\/03\/razer-envy-partnership-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> in planning bootcamps and training<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png\" alt=\"ESI SINGAPORE\" class=\"wp-image-123702\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>ESI is going to Singapore in July. To buy a ticket or find out more, click <a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/figcaption><\/figure>\n\n\n\n\n<div id=\"esi-paragraph-67d646607c959\" class=\"esi-paragraph \">\n    \n<p><strong>Hicham Chachine, CEO of NIP<\/strong>, commented: \u201cErgonomics is a major part of our performance setup, allowing the NIP athletes and staff to maintain the right posture when competing, training, and working for long periods of time.&nbsp;<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607d39f\" class=\"esi-paragraph \">\n    \n<p>\u201cExpanding our partnership with Razer and integrating them further into our setup was a natural decision to maximise player comfortability and performance.\u201d&nbsp;<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d646607dddc\" class=\"esi-paragraph \">\n    \n<p>Some of NIP&#8217;s current partners include Betway, <a href=\"https:\/\/esportsinsider.com\/2021\/10\/nip-gamerpay-skins\/\" target=\"_blank\" rel=\"noreferrer noopener\">GamerPay<\/a>, and <a href=\"https:\/\/esportsinsider.com\/2021\/10\/nip-zilliqa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zilliqa<\/a> among others. <\/p>\n\n  <\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Ninjas in Pyjamas Swedish esports organisation Ninjas in Pyjamas (NIP) has expanded its partnership with multinational gaming lifestyle brand Razer.&nbsp; The two-year deal will see the NIP teams using Razer\u2019s Enki gaming chairs across all ongoing operations. The organisation currently fields teams in CS:GO, VALORANT, FIFA, and Rainbow Six: Siege. The expanded partnership &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/06\/ninjas-in-pyjamas-expands-razer-partnership\">Continued<\/a><\/p>\n","protected":false},"author":106,"featured_media":123991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,70,239,55,106,237,8713],"tags":[225,1908],"class_list":["post-123970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-counter-strike","category-europe","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","tag-ninjas-in-pyjamas","tag-razer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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