{"id":124017,"date":"2022-06-22T16:07:29","date_gmt":"2022-06-22T15:07:29","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=124017"},"modified":"2022-06-22T18:05:14","modified_gmt":"2022-06-22T17:05:14","slug":"saudi-esports-federation-mastercard","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard","title":{"rendered":"Saudi Esports Federation joins forces with Mastercard"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022-large.jpg\" alt=\"saudi esports federation signs deal with mastercard\" class=\"wp-image-124019\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022-1536x1024.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit: Mastercard<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d924fe9eb0c\" class=\"esi-paragraph \">\n    \n<p>Financial company <strong>Mastercard<\/strong> has announced a partnership with the <strong>Saudi Esports Federation (SEF)<\/strong>.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fe9f3cb\" class=\"esi-paragraph \">\n    \n<p>As part of the deal, both parties have signed a Memorandum of Understanding (MoU) to help promote esports and gaming in the country.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d924fea0038\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-81525\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/04\/savvy-gaming-group-new-hires\" target=\"_blank\">Savvy Gaming Group announces three senior hires<\/a><\/li>\n          <li id=\"post-121839\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/05\/bravado-gaming-middle-east-africa\" target=\"_blank\">Bravado Gaming renews partnerships, expands to Middle East and Africa<\/a><\/li>\n          <li id=\"post-123376\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/esports-investment-report-may-2022\" target=\"_blank\">Esports investment report, May 2022: Galaxy Racer, eFuse, Generation Esports<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d924fea0f4e\" class=\"esi-paragraph \">\n    \n<p>The two entities will also collaborate on a range of projects, including metaverse and Augmented Reality (AR) activations, NFTs, and fan loyalty programmes. Mastercard is also set to launch a virtual card specifically for gaming.\u00a0<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea1785\" class=\"esi-paragraph \">\n    \n<p>As part of the MoU, a digital asset enablement project will be launched in the country, which sees Mastercard develop another AR activation, along with its very own metaverse.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea1f45\" class=\"esi-paragraph \">\n    \n<p><strong>Dimitrios Dosis, President (EEMEA) at Mastercard, <\/strong>commented: \u201cWe are delighted to partner with the Saudi Esports Federation (SEF). This historic agreement will help to showcase the new technologies that are playing important roles in transforming the Kingdom into a leading hub for gaming and esports, and more broadly for business, tourism, leisure, and innovation.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea2754\" class=\"esi-paragraph \">\n    \n<p>\u201cTogether with SEF, we hope to curate special offerings, events, and engagements, using our technology to make payments easier for gamers and creating more immersive experiences and truly priceless moments for the people of Saudi Arabia and avid gamers from all around the world to enjoy.\u201d<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea2f47\" class=\"esi-paragraph \">\n    \n<p>Earlier this year, the <a href=\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-15m-esports-event-festival\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEF announced the Gamers8 Festival<\/a>, an eight-week event taking place in Riyadh this summer, with a prize pool of $15m (~\u00a312m). <\/p>\n\n  <\/div>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png\" alt=\"ESI SINGAPORE\" class=\"wp-image-123702\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>ESI is going to Singapore in July. To buy a ticket or find out more, click <a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/figcaption><\/figure>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea3a91\" class=\"esi-paragraph \">\n    \n<p>Mastercard first entered the esports scene in 2018 by becoming the first-ever global sponsor of League of Legends. More recently, the financial company became the <a href=\"https:\/\/esportsinsider.com\/2022\/01\/flyquests-mastercard-financial-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">official financial services partner for FlyQuest\u2019s LoL teams<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea428b\" class=\"esi-paragraph \">\n    \n<p>The Saudi government has been continuously scaling up its investment in esports and gaming, with government-backed <a href=\"https:\/\/esportsinsider.com\/2022\/01\/esl-faceit-group-bought-saudi-1-5bn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Savvy Gaming Group buying both ESL Gaming and FACEIT<\/a>. Moreover, the Saudi Arabian government\u2019s <a href=\"https:\/\/esportsinsider.com\/2022\/05\/saudi-arabia-public-investment-fund-esports-nintendo-stake\/\" target=\"_blank\" rel=\"noreferrer noopener\">Public Investment Fund (PIF) recently bought a 5% stake in Nintendo<\/a> as well as stakes in other gaming companies.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea4a5c\" class=\"esi-paragraph \">\n    \n<p>Saudi Arabia&#8217;s involvement in esports is seen as controversial by some in the industry due to the country&#8217;s human rights record and political environment. Some industry commentators\u00a0<a href=\"https:\/\/www.theguardian.com\/sport\/2022\/mar\/21\/saudi-arabia-expands-its-sportswashing-ambitions-to-the-world-of-gaming\">allege the country\u2019s recent esports push amounts to \u2018esportswashing\u2019<\/a>, an attempt to deflect from the country\u2019s human rights record.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d924fea51fb\" class=\"esi-paragraph \">\n    \n<p>Both <a href=\"https:\/\/esportsinsider.com\/2020\/08\/blast-neom-terminated\/\">BLAST<\/a> and <a href=\"https:\/\/esportsinsider.com\/riot-ethics-neom-backlash\/\">Riot Games faced backlash from fans<\/a> when they announced partnerships with NEOM, a controversial $500m (~\u00a3397m) Saudi government-backed development.<\/p>\n\n  <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Mastercard Financial company Mastercard has announced a partnership with the Saudi Esports Federation (SEF). As part of the deal, both parties have signed a Memorandum of Understanding (MoU) to help promote esports and gaming in the country. The two entities will also collaborate on a range of projects, including metaverse and Augmented Reality &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard\">Continued<\/a><\/p>\n","protected":false},"author":89,"featured_media":124019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,15024,55,106,237,8746,8713],"tags":[5143,12679,13961],"class_list":["post-124017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-financial","category-esports-titles","category-latest-news","category-news-by-region","category-middle-east","category-partnerships-sponsorships","tag-mastercard","tag-saudi-esports-federation","tag-sef"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saudi Esports Federation joins forces with Mastercard<\/title>\n<meta name=\"description\" content=\"The Saudi Esports Federation and Mastercard have signed a Memorandum of Understanding (MoU) to help promote esports and gaming in the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi Esports Federation joins forces with Mastercard\" \/>\n<meta property=\"og:description\" content=\"The Saudi Esports Federation and Mastercard have signed a Memorandum of Understanding (MoU) to help promote esports and gaming in the country.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T15:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-22T17:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Radina Koutsafti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/radi_koutsafti\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radina Koutsafti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard\"},\"author\":{\"name\":\"Radina Koutsafti\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/62fa86009379b76616e99cc31ac9f0e2\"},\"headline\":\"Saudi Esports Federation joins forces with Mastercard\",\"datePublished\":\"2022-06-22T15:07:29+00:00\",\"dateModified\":\"2022-06-22T17:05:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/saudi-esports-federation-mastercard#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/saudi-esports-federation-mastercard-2022.jpg\",\"keywords\":[\"Mastercard\",\"Saudi Esports Federation\",\"SEF\"],\"articleSection\":[\"Commercial\",\"Financial\",\"Games\",\"Latest News\",\"Markets\",\"Middle East\",\"Partnerships &amp; 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