{"id":124293,"date":"2022-06-28T17:21:56","date_gmt":"2022-06-28T16:21:56","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=124293"},"modified":"2022-06-28T17:22:19","modified_gmt":"2022-06-28T16:22:19","slug":"blast-gears-up-with-nike","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike","title":{"rendered":"BLAST gears up with Nike"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1-large.png\" alt=\"\" class=\"wp-image-124295\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit: BLAST Premier<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d6465d2e95f\" class=\"esi-paragraph \">\n    \n<p>Global esports tournament organiser <strong>BLAST<\/strong> <strong>Premier<\/strong> has partnered with clothing and sportswear brand <strong>Nike<\/strong> for a merchandise project.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d2f666\" class=\"esi-paragraph \">\n    \n<p>The two companies will launch a co-branded collection of merchandise that will showcase &#8220;gaming lifestyle&#8221; during August 2022. The collection will include a t-shirt, cap, hoodie and jersey, according to BLAST.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d6465d3050a\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-123517\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/blast-premier-dazn\" target=\"_blank\">BLAST Premier secures media rights deal with DAZN<\/a><\/li>\n          <li id=\"post-123697\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/blast-premier-spring-final-partners\" target=\"_blank\">BLAST Premier unveils four partners for Spring Final<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d6465d312a4\" class=\"esi-paragraph \">\n    \n<p>The collaboration was initially teased during the BLAST Spring Finals in June 2022, but was made official only today. Fans of the tournament organiser will have to wait until the BLAST Premier Fall Groups (August 19th-28th) for the merchandise to become available. <\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d31d33\" class=\"esi-paragraph \">\n    \n<p>The partnership looks to be a restart of BLAST&#8217;s merchandise efforts. The official BLAST merchandise website has been offline since October 2021, and the company has been quiet regarding the topic.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d327b3\" class=\"esi-paragraph \">\n    \n<p>BLAST has produced a number of high-profile merchandise pieces in the past, notably collaborating with sportswear brand Champion to release a limited edition collection.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d3322a\" class=\"esi-paragraph \">\n    \n<p>The two brands did not mention whether this collaboraiton will breathe new life into BLAST&#8217;s internet store, nor whether other items, such as non-Nike branded items, will be available. Esports Insider has reached out to BLAST for comment.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d33c84\" class=\"esi-paragraph \">\n    \n<p>Nike has been comparatively quiet in esports compared to some of its competitors. However, the company is a partner of <a href=\"https:\/\/esportsinsider.com\/2019\/09\/nike-lpl-kits\/\" target=\"_blank\" rel=\"noreferrer noopener\">China&#8217;s LPL League of Legends league<\/a> and some teams, notably <a href=\"https:\/\/esportsinsider.com\/2020\/01\/sk-gaming-nike-11teamsports\/\" target=\"_blank\" rel=\"noreferrer noopener\">SK Gaming<\/a> and <a href=\"https:\/\/esportsinsider.com\/2020\/01\/t1-nike-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">T1<\/a>. The brand \u2014 one of the most valuable sportswear brands in the world \u2014 appears to favor a small number of major partnerships that are few and far between.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png\" alt=\"ESI SINGAPORE\" class=\"wp-image-123702\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>ESI is going to Singapore in July. To buy a ticket or find out more, click <a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore\/\">here<\/a>.<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d6465d34534\" class=\"esi-paragraph \">\n    \n<p>BLAST might have been silent on the merchandise front, but it has been a fruitful 2022 for the company in almost all other fields.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d34fbc\" class=\"esi-paragraph \">\n    \n<p>BLAST secured a number of new deals and partnerships, including one with<a href=\"https:\/\/esportsinsider.com\/2022\/04\/blast-premier-maersk\/\" target=\"_blank\" rel=\"noreferrer noopener\"> global shipping company Maersk<\/a>, as well as numerous extensions of previous deals, such as the <a href=\"https:\/\/esportsinsider.com\/2022\/02\/betway-blast-premier-renewal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betway<\/a> and <a href=\"https:\/\/esportsinsider.com\/2022\/02\/blast-shikenso-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shikenso<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d6465d35a21\" class=\"esi-paragraph \">\n    \n<p>2022 also marked BLAST&#8217;s first ventures beyond CS:GO. The company announced that it will <a href=\"https:\/\/esportsinsider.com\/2022\/02\/fortnite-fncs-blast-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">produce the Fortnite Championship Series<\/a> for the 2022 season, and also be the main production house behind the 2021\/22 season of the <a href=\"https:\/\/esportsinsider.com\/2022\/02\/blast-enters-fifa-esports-to-produce-2021-22-epremier-league\/\" target=\"_blank\" rel=\"noreferrer noopener\">ePremier League in FIFA<\/a>, a major expansion in scope for the tournament organiser. <\/p>\n\n  <\/div>\n\n\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: BLAST Premier Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise that will showcase &#8220;gaming lifestyle&#8221; during August 2022. The collection will include a t-shirt, cap, hoodie and jersey, according to BLAST. The collaboration &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike\">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":124295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,106,8713],"tags":[7881,7576,2421,1398],"class_list":["post-124293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-latest-news","category-partnerships-sponsorships","tag-blast","tag-blast-premier","tag-esports-merchandise","tag-nike"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLAST gears up with Nike<\/title>\n<meta name=\"description\" content=\"BLAST and Nike announced a partnership that will see the two brands develop a merchandise collection together this summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLAST gears up with Nike\" \/>\n<meta property=\"og:description\" content=\"BLAST and Nike announced a partnership that will see the two brands develop a merchandise collection together this summer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/spacenjoka\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T16:21:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T16:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivan \u0160imi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/space_njoka\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan \u0160imi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike\"},\"author\":{\"name\":\"Ivan \u0160imi\u0107\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\"},\"headline\":\"BLAST gears up with Nike\",\"datePublished\":\"2022-06-28T16:21:56+00:00\",\"dateModified\":\"2022-06-28T16:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike\"},\"wordCount\":373,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/06\/blast-gears-up-with-nike#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1.png\",\"keywords\":[\"BLAST\",\"BLAST Premier\",\"esports merchandise\",\"Nike\"],\"articleSection\":[\"Commercial\",\"Latest News\",\"Partnerships &amp; 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