![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/screenshot-2022-06-27-at-14.56.15-1536x556-1-large.png\")
Global esports tournament organiser BLAST<\/strong> Premier<\/strong> has partnered with clothing and sportswear brand Nike<\/strong> for a merchandise project.<\/p>\n\n <\/div>\n\n\n\n\n
The two companies will launch a co-branded collection of merchandise that will showcase “gaming lifestyle” during August 2022. The collection will include a t-shirt, cap, hoodie and jersey, according to BLAST.<\/p>\n\n <\/div>\n\n\n
- \n
- BLAST Premier secures media rights deal with DAZN<\/a><\/li>\n
- BLAST Premier unveils four partners for Spring Final<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n \n
The collaboration was initially teased during the BLAST Spring Finals in June 2022, but was made official only today. Fans of the tournament organiser will have to wait until the BLAST Premier Fall Groups (August 19th-28th) for the merchandise to become available. <\/p>\n\n <\/div>\n\n\n\n\n
\n \nThe partnership looks to be a restart of BLAST’s merchandise efforts. The official BLAST merchandise website has been offline since October 2021, and the company has been quiet regarding the topic.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBLAST has produced a number of high-profile merchandise pieces in the past, notably collaborating with sportswear brand Champion to release a limited edition collection.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nThe two brands did not mention whether this collaboraiton will breathe new life into BLAST’s internet store, nor whether other items, such as non-Nike branded items, will be available. Esports Insider has reached out to BLAST for comment.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nNike has been comparatively quiet in esports compared to some of its competitors. However, the company is a partner of China’s LPL League of Legends league<\/a> and some teams, notably SK Gaming<\/a> and T1<\/a>. The brand \u2014 one of the most valuable sportswear brands in the world \u2014 appears to favor a small number of major partnerships that are few and far between.<\/p>\n\n <\/div>\n\n\n\n
![\"ESI](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/06\/ESISINGAPORE-GENERAL-1024x512px_2.png\")
ESI is going to Singapore in July. To buy a ticket or find out more, click here<\/a>.<\/figcaption><\/figure>\n\n\n \n \nBLAST might have been silent on the merchandise front, but it has been a fruitful 2022 for the company in almost all other fields.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBLAST secured a number of new deals and partnerships, including one with global shipping company Maersk<\/a>, as well as numerous extensions of previous deals, such as the Betway<\/a> and Shikenso<\/a>.<\/p>\n\n <\/div>\n\n\n\n\n
\n \n2022 also marked BLAST’s first ventures beyond CS:GO. The company announced that it will produce the Fortnite Championship Series<\/a> for the 2022 season, and also be the main production house behind the 2021\/22 season of the ePremier League in FIFA<\/a>, a major expansion in scope for the tournament organiser. <\/p>\n\n <\/div>\n\n\n\n\n\n
<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"Image credit: BLAST Premier Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise that will showcase “gaming lifestyle” during August 2022. The collection will include a t-shirt, cap, hoodie and jersey, according to BLAST. The collaboration … Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":124295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,106,8713],"tags":[7881,7576,2421,1398],"class_list":["post-124293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-latest-news","category-partnerships-sponsorships","tag-blast","tag-blast-premier","tag-esports-merchandise","tag-nike"],"acf":[],"yoast_head":"\n
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