![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/FlyQuest-min-large.png\")
In late 2019, US-based esports organisation FlyQuest began planning a landmark shift in the team\u2019s identity.<\/p>\n\n <\/div>\n\n\n\n\n
Lacking the cash reserves generally required to consistently compete for the top spot in Riot Games\u2019 <\/strong>League of Legends Championship Series (LCS), the organisation would have to radically differentiate its mission to attract the attention of media and fans.<\/p>\n\n <\/div>\n\n\n\n\n
FlyQuest\u2019s solution: the Go Green Initiative. It was the first significant instance of an organisation acknowledging that the esports industry, while not even close to the emissions of physical sports, could do more to help the planet.<\/p>\n\n <\/div>\n\n\n
- \n
- Opinion: Explaining the backlash behind Brazil\u2019s supposed \u2018Geek Fyre Festival’<\/a><\/li>\n
- Players on Paramount+: The most valuable esports brand exposure deal you\u2019ve never heard of<\/a><\/li>\n
- Inside Project Stryker: Riot\u2019s shot at production brilliance<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n \n
The grand vision was to pitch FlyQuest as a sustainability champion, explained Michael Choi<\/strong>, CEO <\/strong>(who was at the time the organisation\u2019s COO<\/strong><\/a>). The initiative began with TreeQuest<\/a>, planting trees every time certain events happened in the team\u2019s LCS games.<\/p>\n\n <\/div>\n\n\n\n\n
\n \n\u201cWe were actually going to physically go plant these trees somewhere. Bring fans, do events, make it fun\u2026 Bring esports communities, teams, all these people together.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nThe COVID-19 pandemic would eventually halt FlyQuest\u2019s plans, but the Go Green initiative has continued with Bee Quest and SeaQuest, including a visual re-brand in May 2021.<\/a><\/p>\n\n <\/div>\n\n\n\n\n
\n \nHow green is esports?<\/span><\/h2>\n\n<\/div>\n\n\n\n\n
\n \nEsports is considered relatively sustainable when stacked against more polluting traditional sports. Formula 1 estimates it releases 256,000 tonnes of CO2 emissions per year.<\/a> Meanwhile, FIFA claims that the 2022 Qatar world cup will produce 3.6m tonnes<\/a> \u2014 more than some countries \u2014 in just one tournament.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBut esports isn\u2019t perfect. Estimates by the BBC place the overall impact of our digital world, including devices, servers, and infrastructure, at 3.7% of global emissions.<\/a> <\/p>\n\n <\/div>\n\n\n\n\n
\n \nEsports Insider roughly calculated using publicly available data that a single team \u2014 CS:GO Antwerp Major champions FaZe Clan \u2014 <\/strong>racked up 100 tonnes of CO2 emissions this year alone between flights, facility maintenance and other travel. Over each team, each game, it all adds up.<\/p>\n\n <\/div>\n\n\n
\n \nThere are further issues. Merchandise sales comprise an essential revenue stream for teams, but polyester \u2014 the preferred material for most team jerseys \u2014 is non-biodegradable and responsible for millions of tonnes of microplastic pollution each year.<\/p>\n\n <\/div>\n\n\n
\n \n
Finally, there are the industry backers. Entities with less-than-green records are increasingly turning to esports to improve their image. Take Saudi Arabia\u2019s hosting of esports festival Gamers8<\/a>, or CS:GO team forZe, which has been sponsored by Russian oil giant Lukoil for four years.<\/p>\n\n <\/div>\n\n\n\n\n\n![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/FSePLBLWUAAzXCI-large.jpeg\")
Image credit: Betclic Apogee<\/figcaption><\/figure>\n\n\n\n\n \n \nAn innovative way to balance emissions<\/span><\/h2>\n\n<\/div>\n\n\n\n\n
\n \nThe first team to fully address its carbon footprint head-on was Portuguese organisation Betclic Apogee<\/strong>. Its CEO, Gon\u00e7alo Brandeiro<\/strong>, told Esports Insider that his team has become the first carbon-neutral esports team in the world.<\/p>\n\n <\/div>\n\n\n\n\n
\n \n\u201cWe have a dream, that one-day esports will be carbon neutral,\u201d he said. \u201cWe want to help and inspire change towards this goal. We want to help other teams and every other component of the esports industry.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBrandiero achieved his goal with the help of the organisation\u2019s title sponsor, Betclic.
Apogee players use proprietary software on their machines to track carbon emissions. Travel is added to the total, then Betclic Apogee offsets its emissions through ZEROCertified, a company that sells carbon credits.<\/p>\n\n <\/div>\n\n\n\n\n\n \n\u201cFor us, it\u2019s not about being the trailblazers,\u201d explained Brandeiro. \u201cThere\u2019s an actual problem here, and let\u2019s do something about it. \u2026 The real cost of carbon credits is setting up the process. We\u2019ve already gone through it, so let\u2019s make it easier for others.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nNonetheless, carbon credits are a controversial tool in the quest for carbon neutrality because they do not actually reduce a company\u2019s emissions. They finance other projects that aim to retain carbon in the earth or trees, or reduce emissions elsewhere. Greenpeace has called their widespread use by large businesses and sports teams alike a \u201cscam\u201d and a \u201cdistraction\u201d<\/a> from other climate solutions.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBut as Brandiero explains, the options for esports organisations are limited. Players must attend international events, and to do it, they have to fly internationally. \u201cDoing something is better than doing nothing, right? So at least we\u2019re trying. There\u2019s no perfect way of doing it.\u201d<\/p>\n\n <\/div>\n\n\n\n\n\n
![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-05-at-14.39.50-large.png\")
Esports Insider is hosting a meeting of industry professionals to discuss improvements to environmental sustainability at our upcoming ESI London event<\/a>. <\/figcaption><\/figure>\n\n\n\n\n \n \nWhat else needs changing?<\/span><\/h2>\n\n<\/div>\n\n\n\n\n
\n \nChoi admitted to Esports Insider that he had \u201cnever really looked into the whole carbon credit system,\u201d arguing his team tried to focus its efforts on ideas that would also engage fans in sustainability.<\/p>\n\n <\/div>\n\n\n\n\n
\n \n\u201cAs a smaller esports team, I do think that the emissions we put out aren\u2019t as massive. Ultimately, we are a fan-facing company so we try to do things that make sense for everybody involved in the scene.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nIt\u2019s worth pointing out that many esports teams are largely loss-making businesses<\/a>. The decision to offset all carbon emissions would be relatively costly for organisations that have teams that frequently fly internationally. There is a compelling argument to focus on making other elements of team operations \u2018green\u2019 first.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nFor its part, FlyQuest has focused on fixing other sustainability issues within the team. \u201cAt FlyQuest we try to reduce as much waste as we can. We\u2019ve been transitioning from plastic and paper utensils to silverware. We\u2019ve been trying to cut down energy use as much as we can, especially during the pandemic when everyone was working at home.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nEven FlyQuest\u2019s merchandising partner is sustainable<\/a>. It has committed to using more than 25% recycled materials in all future merchandise materials, and it also has a \u2018sustainable basics\u2019 line that allows fans to shop for no-frills gear without harming the planet. <\/p>\n\n <\/div>\n\n\n\n\n
\n \nBetclic Apogee\u2019s merchandise is similarly sustainable, and its lofty goal, says Brandiero, is to \u201cchange an entire industry.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \n\u201cWe\u2019re posting instructional articles on social media. We want to make sure that others can have a much faster, easier process towards becoming more sustainable as well.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBetclic Apogee is crafting its efforts in line with the UN\u2019s 2030 sustainability goals, a titanic task that requires reshaping how esports teams typically compete and support their players.<\/p>\n\n <\/div>\n\n\n\n\n\n
![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-05-at-14.53.01-min-large.png\")
Image credit: Betclic<\/figcaption><\/figure>\n\n\n\n\n \n \nThere is also a challenging conversation to be had about how organisations work with sponsors to ensure that they share environmental sustainability goals. Betclic was a key element in getting Apogee\u2019s sustainability dream off the ground.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nOver at FlyQuest, the organisation has partnered with a few different \u2018green\u2019 companies, from plant-based energy drink Riot Energy <\/strong>to financial services corporation Mastercard<\/a>, which already has a tree-planting scheme similar to TreeQuest. <\/p>\n\n <\/div>\n\n\n\n\n
\n \nChoi is enthusiastic about the collaboration. \u201c[Mastercard] were already doing these things to help the planet. We thought \u2018this is the perfect partnership for us!\u2019 We\u2019re aligned on that, and for any future partners, their alignment with our goals is equally important to us.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nA fan-driven green revolution<\/span><\/h2>\n\n<\/div>\n\n\n\n\n
\n \nChoi says the future of fan-led sustainability in esports is unclear. \u201cThe few fans that I\u2019ve seen who have converted over to FlyQuest due to our environmental initiatives, they\u2019ve stuck around, and they\u2019ve been really diehard. <\/p>\n\n <\/div>\n\n\n\n\n
\n \n\u201cObviously, the ideal world is where we inspired everybody in esports to become environmentally conscious and socially aware and inclusive but in the real world, it’s not going to happen like that, at least not within the short period of time that we’ve been doing it.\u201d<\/p>\n\n <\/div>\n\n\n\n\n
\n \nOther esports organisations have released environmental sustainability-focused initiatives, like Ninjas in Pyjamas<\/strong>\u2019 partnership with A Good Company<\/strong><\/a>, but most have stopped short of sweeping reforms, for now.<\/p>\n\n <\/div>\n\n\n\n\n\n
![\"NIP\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/02\/1920x1080-1024x576.jpg\")
Image credit: NIP<\/figcaption><\/figure>\n\n\n \n \nAs consumer-facing companies, esports brands will likely wait until fan demand for green policy increases before making serious changes themselves. Top-down change is certainly not an option for now. Sports like F1 benefit from a single, powerful governing body that can implement commitments to carbon neutrality. Comparatively, esports is fragmented and has no equivalent body or plan.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nPhysical events are likely to remain the key field of competition. They level the competitive playing field, boost viewing figures, engage more fans and sell more sponsorships.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nIt will be challenging to find a green solution for travel just as the industry welcomes back LANs, as competitions like the Overwatch League plan for a return to international homestand games this year.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nBetclic Apogee and FlyQuest, for now, are in an uneasy business-led first wave of green esports reformation. The most important question: how long before fans start demanding more?<\/p>\n\n <\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
(ESI Illustration) Image credit: FlyQuest In late 2019, US-based esports organisation FlyQuest began planning a landmark shift in the team\u2019s identity. Lacking the cash reserves generally required to consistently compete for the top spot in Riot Games\u2019 League of Legends Championship Series (LCS), the organisation would have to radically differentiate its mission to attract the … Continued<\/a><\/p>\n","protected":false},"author":106,"featured_media":125827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,8999,239,50,15024,8717,54,106,58,237,8702,240,8713],"tags":[14328,2875],"class_list":["post-125846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-editors-picks","category-europe","category-features","category-financial","category-insights","category-interviews","category-latest-news","category-lol","category-news-by-region","category-moba","category-north-america","category-partnerships-sponsorships","tag-betclic-apogee","tag-flyquest"],"acf":[],"yoast_head":"\n
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