{"id":125979,"date":"2022-08-10T15:57:44","date_gmt":"2022-08-10T14:57:44","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=125979"},"modified":"2022-08-10T15:57:49","modified_gmt":"2022-08-10T14:57:49","slug":"fluxo-announces-naming-rights-deal-for-its-csgo-roster","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/08\/fluxo-announces-naming-rights-deal-for-its-csgo-roster","title":{"rendered":"Fluxo announces naming rights deal for its CS:GO roster"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"748\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/fluxo-estrelabet.png\" alt=\"\" class=\"wp-image-125991\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/fluxo-estrelabet.png 1016w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/fluxo-estrelabet-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/08\/fluxo-estrelabet-medium_large.png 768w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/><figcaption>Image credit: Andr\u00e9 Lu\u00eds\/Fluxo<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d8a98d0518e\" class=\"esi-paragraph \">\n \n<p>Brazilian esports organisation <strong>Fluxo <\/strong>has announced its entrance into the CS:GO scene alongside a new sponsor dedicated specifically to this project. The brand in question is gambling website <strong>EstrelaBet<\/strong>.<\/p>\n\n <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d05c85\" class=\"esi-paragraph \">\n \n<p>The announcement of Fluxo EstrelaBet was made through a press conference attended by Esports Insider at the WTC Sheraton hotel, in S\u00e3o Paulo. <\/p>\n\n <\/div>\n\n\n<div class=\"keep-reading \" id=\"kr-67d8a98d06ff4\">\n <div class=\"heading\">Keep Reading<\/div>\n <ul class=\"d-flex flex-column\">\n <li id=\"post-67291\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2021\/06\/fluxo-announces-casas-bahia-as-latest-sponsor\" target=\"_blank\">Fluxo announces Casas Bahia as latest sponsor<\/a><\/li>\n <li id=\"post-68448\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2021\/07\/fluxo-announces-tiktok-as-its-newest-sponsor\" target=\"_blank\">Fluxo announces TikTok as its latest sponsor<\/a><\/li>\n <li id=\"post-125168\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/07\/brazilian-football-club-sc-internacional-launches-esports-project\" target=\"_blank\">Brazilian football club SC Internacional launches esports project<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d080ea\" class=\"esi-paragraph \">\n \n<p>During the press conference, <strong>Renan Philip, the Co-founder of Fluxo’s managing company 3C Gaming<\/strong>, revealed that Fluxo EstrelaBet spent around R$2.5m (~\u00a3400,000) in hiring the roster. According to a report by HLTV-powered Brazilian website <a href=\"https:\/\/www.dust2.com.br\/noticias\/29993\/fluxo-desembolsa-valor-milionario-por-lucaozy\" target=\"_blank\" rel=\"noreferrer noopener\">Dust2<\/a>, around R$1.8m (~\u00a3290,000) were dedicated to buying Lucas ‘Lucaozy’ Neves from YNG Sharks.<\/p>\n\n <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d08b56\" class=\"esi-paragraph \">\n \n<p>These figures might have not been a blow to Fluxo’s economy as the organisation closed a sponsorship and naming rights deal with gambling website EstrelaBet specifically for the CS:GO project. Philip, though, highlighted to Esports Insider that the R$2.5m is an initial investment on players only and does not count its structure.<\/p>\n\n <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d09591\" class=\"esi-paragraph \">\n \n<p>The team’s structure for training will be provided through a partnership with the WTC Sheraton Hotel, which holds internal facilities for high-performance gaming provided by the production company R1. Fluxo EstrelaBet’s short-term objective is to secure a place at IEM Rio Major 2022. <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d09ce9\" class=\"esi-paragraph \">\n \n<p> <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d0a460\" class=\"esi-paragraph \">\n \n<p>According to Philip, Fluxo and EstrelaBet have been in touch for at least eight months. However due to restrictions for gambling websites in esports, the companies were waiting for the right opportunity\/project to establish a partnership. The current contract is valid for one year.<\/p>\n\n <\/div>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/esportsinsider.com\/events\/esi-london-2022\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/07\/ESILONDON-GENERAL-1024x512px-3.png\" alt=\"esi london 2022\" class=\"wp-image-124907\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/07\/ESILONDON-GENERAL-1024x512px-3.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/07\/ESILONDON-GENERAL-1024x512px-3-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/07\/ESILONDON-GENERAL-1024x512px-3-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>ESI’s flagship conference is coming back to London in September. To buy a ticket or find out more, <a href=\"https:\/\/esportsinsider.com\/events\/esi-london-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/figcaption><\/figure>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d0b2d1\" class=\"esi-paragraph \">\n \n<p>Another thing that drew attention at the press conference was that EstrelaBet was featured alone in Fluxo’s jersey. Philip explained why: “We have specific partners for each category. Counter-Strike is a new category which we started with EstelaBet as a partner. Now other Fluxo’s partners will be able to also enter the project.” <\/p>\n\n <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d0bd0e\" class=\"esi-paragraph \">\n \n<p>Founded in 2021 by the Brazilian esports superstars Bruno ‘Nobru’ Goes and Lucio ‘Cerol’ Lima, Fluxo mainly rose to prominence within the Free Fire scene. The organisation’s roster is sponsored by companies like bank Next, retail giant Casas Bahia and TNT energy drink. The CS:GO team is the organisation’s first step outside the Garena’s battle royale title.<\/p>\n\n <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Andr\u00e9 Lu\u00eds\/Fluxo Brazilian esports organisation Fluxo has announced its entrance into the CS:GO scene alongside a new sponsor dedicated specifically to this project. The brand in question is gambling website EstrelaBet. The announcement of Fluxo EstrelaBet was made through a press conference attended by Esports Insider at the WTC Sheraton hotel, in S\u00e3o … <a href=\"https:\/\/esportsinsider.com\/2022\/08\/fluxo-announces-naming-rights-deal-for-its-csgo-roster\">Continued<\/a><\/p>\n","protected":false},"author":104,"featured_media":125990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[70,8713,241],"tags":[91,40,9591,5497,468],"class_list":["post-125979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-counter-strike","category-partnerships-sponsorships","category-south-america","tag-csgo","tag-esports","tag-fluxo","tag-free-fire","tag-gambling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 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