August 2022 saw a range of betting partnerships take place, particularly across the Americas. Whether it’s crypto casinos or traditional bookmakers, esports is continuing to be a commercial avenue for betting companies looking to target the ‘golden’ demographic.
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Former professional League of Legends (LoL) player and Bayes Data Scientist, Gawe\u0142 Paprzycki, analyses the probability of achieving a comeback in LoL. Using data, he breaks down how those probabilities differ amongst regions \u2014 and why that matters to industry.<\/p>\n\n <\/div>\n\n\n\n
North American esports organisation Cloud9 has unveiled a multi-year partnership with crypto casino BC.GAME.<\/p>\n\n <\/div>\n\n\n\n\n
As Cloud9\u2019s official online Casino\/Gaming and Sports Betting partner, BC.GAME will receive logo placement on all CS:GO team jerseys and across the organisation\u2019s digital channels. In addition, both parties will work together to launch exclusive content and giveaways for Cloud9 fans.<\/p>\n\n <\/div>\n\n\n\n
Brazilian esports organisation LOUD has named betting website Midnite as its latest sponsor.<\/p>\n\n <\/div>\n\n\n\n\n
The deal will see LOUD promote Midnite\u2019s brand through the organisation\u2019s content on social media and video platforms. LOUD\u2019s parent company Spacecaps has also invested an undisclosed amount in the betting website, becoming an advisor for Midnite throughout its expansion plans.<\/p>\n\n <\/div>\n\n\n\n
Esports data and statistics provider PandaScore has announced an esports betting partnership with global bookmaker William Hill.<\/p>\n\n <\/div>\n\n\n\n\n
As part of the deal, William Hill will utilise PandaScore\u2019s esports data offering to provide customers with odds and markets across titles such as Dota2, League of Legends and CS:GO. The gambling company also intends to roll out its own odds feed product for CS:GO at a later stage.<\/p>\n\n <\/div>\n\n\n
French esports organisation Team Vitality has announced that GG.BET will become the official international betting partner for its CS:GO team.<\/p>\n\n <\/div>\n\n\n\n\n
According to Team Vitality, the partnership will feature activations and content. Moreover, GG.BET\u2019s logo will feature prominently on Team Vitality\u2019s CS:GO jerseys. The partnership is directly focused on Team Vitality\u2019s CS:GO team, and does not include its League of Legends division.<\/p>\n\n <\/div>\n\n\n\n
Toronto-based esports and gaming company Tiidal Gaming has announced plans to rebrand to Sportsflare and sell its esports team assets.<\/p>\n\n <\/div>\n\n\n\n\n
After the divestiture, the company intends to focus exclusively on its technology division. Specifically, this will be through its esports betting solutions firm Sportsflare. The rebrand is expected to come into effect towards the end of the year.<\/p>\n\n <\/div>\n\n\n\n
Brazilian esports organisation paiN Gaming has announced a partnership with crypto betting company Duelbits.<\/p>\n\n <\/div>\n\n\n\n\n
Due to restrictions on advertising betting brands in certain esports scenes, Duelbits will be specifically promoted by paiN Gaming\u2019s Counter-Strike: Global Offensive and Free Fire emulation rosters.<\/p>\n\n <\/div>\n\n\n\n\n\n
Real Luck Group Ltd, the owner of the esports and sports betting company Luckbox, has announced its financial results for H1 and Q2, 2022. The company recorded a net loss of CAD$4.03m (~\u00a32.63m) in the first six months of 2022, of which CAD$1.96m (~\u00a31.28m) was accumulated in Q2.<\/p>\n\n <\/div>\n\n\n\n\n
Nonetheless, Luckbox is free of debt and has a positive balance of CAD$10.6m (~\u00a36.92), which CEO Thomas Rosander considers \u201cenough capital to execute on our growth strategy.\u201d<\/p>\n\n <\/div>\n\n\n\n
Esports data and technology company Abios has bolstered its betting portfolio after securing a deal with fast-paced betting product supplier BETER.<\/p>\n\n <\/div>\n\n\n\n\n