{"id":127814,"date":"2022-09-21T09:51:46","date_gmt":"2022-09-21T08:51:46","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=127814"},"modified":"2022-09-21T09:51:51","modified_gmt":"2022-09-21T08:51:51","slug":"former-betway-powerhouses-launch-esports-media-business","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/09\/former-betway-powerhouses-launch-esports-media-business","title":{"rendered":"Former Betway powerhouses launch esports-focused media business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header-large.png\" alt=\"\" class=\"wp-image-127815\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>(ESI Illustration) Image credit: Zealium Media<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92505d9652\" class=\"esi-paragraph \">\n    \n<p>Esports and online gambling duo <strong>Tim Whyles<\/strong> and <strong>Adam Savinson<\/strong> have joined forces to launch <strong>Zealium Media<\/strong>, an esports-focused media business.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505d9caf\" class=\"esi-paragraph \">\n    \n<p>Both Whyles and Savinson were previously the Managing Director and Esports Director, respectively, of Betway Group\u2019s BG Marketing Services.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d92505da8b1\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-78824\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/02\/betway-blast-premier-renewal\" target=\"_blank\">Betway and BLAST Premier renew partnership<\/a><\/li>\n          <li id=\"post-125288\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/07\/x1-esports-agrees-purchase-shift\" target=\"_blank\">X1 Esports agrees to buy Rocket League esports news outlet ShiftRLE<\/a><\/li>\n          <li id=\"post-127784\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/09\/ymu-digital-sports-mgmt-merger\" target=\"_blank\">YMU expands into esports, gaming and sports following Digital Sports MGMT merger<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d92505db695\" class=\"esi-paragraph \">\n    \n<p>In an announcement, Zealium Media highlighted its growth plan, which includes building media assets and publications within competitive esports and beyond. Esports Insider has learned that initially, the company will focus on VALORANT.&nbsp;&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505dbc8f\" class=\"esi-paragraph \">\n    \n<p>Savinson commented on the launch: \u201cEsports has been a massive part of my life for the last 15 years, and I couldn\u2019t be more excited to get closer to the detail in the industry that I live and breathe.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505dc25e\" class=\"esi-paragraph \">\n    \n<p>\u201cAt Zealium Media, we are hitting the ground running and I can\u2019t wait to announce the first projects in our pipeline and start giving back to the esports community.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505dca9c\" class=\"esi-paragraph \">\n    \n<p>Savinson and Whyles detailed to Esports Insider that they believe there is a gap in the market for high-quality media and traffic generation within the esports industry. As such, Zealium Media looks to utilise both individuals&#8217; experiences in growing brands with a focus on digital optimisation.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505dd06d\" class=\"esi-paragraph \">\n    \n<p>Both Savinson and Whyles had significant tenures at Betway Group, with the latter joining the bookmaker in 2002. Savinson has spent over eight years with Betway, starting as a Digital Marketing Specialist. He was appointed the bookmaker\u2019s Esports Director in 2021.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d92505dda8b\" class=\"esi-paragraph \">\n    \n<p>Whyles added: \u201cThe opportunity that we see in the esports media space is unprecedented and having spent the past 20 years marketing in the highly competitive online gambling industry, I see huge scope to disrupt and outgrow many of the incumbent esports publishers.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92505de123\" class=\"esi-paragraph \">\n    \n<p>Zealium Media did not disclose its plans for building its media publication. This also isn\u2019t the first time media acquisitions have been mentioned this month. In September, X1 Esports <a href=\"https:\/\/esportsinsider.com\/2022\/09\/x1-esports-agrees-to-acquire-rocket-league-stats-database-octane-gg\">announced the purchase of Rocket League stats platform Octane.gg<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>(ESI Illustration) Image credit: Zealium Media Esports and online gambling duo Tim Whyles and Adam Savinson have joined forces to launch Zealium Media, an esports-focused media business. Both Whyles and Savinson were previously the Managing Director and Esports Director, respectively, of Betway Group\u2019s BG Marketing Services. In an announcement, Zealium Media highlighted its growth plan, &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/09\/former-betway-powerhouses-launch-esports-media-business\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":127815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,5283,106,237,8701,8723],"tags":[645,465],"class_list":["post-127814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-investments","category-latest-news","category-news-by-region","category-shooters","category-valorant","tag-betting","tag-betway"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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