![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/zealium_header-large.png\")
Esports and online gambling duo Tim Whyles<\/strong> and Adam Savinson<\/strong> have joined forces to launch Zealium Media<\/strong>, an esports-focused media business.<\/p>\n\n <\/div>\n\n\n
Both Whyles and Savinson were previously the Managing Director and Esports Director, respectively, of Betway Group\u2019s BG Marketing Services.<\/p>\n\n <\/div>\n\n\n
- \n
- Betway and BLAST Premier renew partnership<\/a><\/li>\n
- X1 Esports agrees to buy Rocket League esports news outlet ShiftRLE<\/a><\/li>\n
- YMU expands into esports, gaming and sports following Digital Sports MGMT merger<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n \n
In an announcement, Zealium Media highlighted its growth plan, which includes building media assets and publications within competitive esports and beyond. Esports Insider has learned that initially, the company will focus on VALORANT. <\/p>\n\n <\/div>\n\n\n
\n \nSavinson commented on the launch: \u201cEsports has been a massive part of my life for the last 15 years, and I couldn\u2019t be more excited to get closer to the detail in the industry that I live and breathe. <\/p>\n\n <\/div>\n\n\n
\n \n\u201cAt Zealium Media, we are hitting the ground running and I can\u2019t wait to announce the first projects in our pipeline and start giving back to the esports community.\u201d<\/p>\n\n <\/div>\n\n\n
\n \nSavinson and Whyles detailed to Esports Insider that they believe there is a gap in the market for high-quality media and traffic generation within the esports industry. As such, Zealium Media looks to utilise both individuals’ experiences in growing brands with a focus on digital optimisation.<\/p>\n\n <\/div>\n\n\n
\n \nBoth Savinson and Whyles had significant tenures at Betway Group, with the latter joining the bookmaker in 2002. Savinson has spent over eight years with Betway, starting as a Digital Marketing Specialist. He was appointed the bookmaker\u2019s Esports Director in 2021.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nWhyles added: \u201cThe opportunity that we see in the esports media space is unprecedented and having spent the past 20 years marketing in the highly competitive online gambling industry, I see huge scope to disrupt and outgrow many of the incumbent esports publishers.\u201d<\/p>\n\n <\/div>\n\n\n
\n \nZealium Media did not disclose its plans for building its media publication. This also isn\u2019t the first time media acquisitions have been mentioned this month. In September, X1 Esports announced the purchase of Rocket League stats platform Octane.gg<\/a>.<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
(ESI Illustration) Image credit: Zealium Media Esports and online gambling duo Tim Whyles and Adam Savinson have joined forces to launch Zealium Media, an esports-focused media business. Both Whyles and Savinson were previously the Managing Director and Esports Director, respectively, of Betway Group\u2019s BG Marketing Services. In an announcement, Zealium Media highlighted its growth plan, … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":127815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,5283,106,237,8701,8723],"tags":[645,465],"class_list":["post-127814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-investments","category-latest-news","category-news-by-region","category-shooters","category-valorant","tag-betting","tag-betway"],"acf":[],"yoast_head":"\n
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