{"id":128173,"date":"2022-09-27T10:44:44","date_gmt":"2022-09-27T09:44:44","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=128173"},"modified":"2022-09-27T11:32:13","modified_gmt":"2022-09-27T10:32:13","slug":"guild-esports-renegotiates-david-beckham-footwork-productions-agreement","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement","title":{"rendered":"Guild Esports renegotiates David Beckham agreement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647.jpg\" alt=\"\" class=\"wp-image-128185\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647.jpg 1000w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647-medium_large.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Image credit: motorsports Photographer \/ Shutterstock.com<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d925067cd0a\" class=\"esi-paragraph \">\n    \n<p>British esports organisation <strong>Guild<\/strong> <strong>Esports<\/strong> has restructured its agreement with <strong>David Beckham&#8217;s<\/strong> image rights firm <strong>Footwork<\/strong> <strong>Productions<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d925067d3a6\" class=\"esi-paragraph \">\n    \n<p>As a part of the new agreement, Guild Esports will provide Footwork Productions with 20% of its merchandising and sponsorship revenue. This is instead of a guaranteed minimum fee that was agreed at the start of the partnership. <\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d925067ea3c\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-128096\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-strikes-major-multi-faceted-sky-uk-partnership\" target=\"_blank\">Guild Esports strikes major multi-faceted Sky UK partnership<\/a><\/li>\n          <li id=\"post-126880\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/08\/guild-esports-samsung-expansion\" target=\"_blank\">Guild Esports expands and renews Samsung partnership<\/a><\/li>\n          <li id=\"post-125256\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/07\/guild-esports-secures-one-year-deal-with-hyperice\" target=\"_blank\">Guild Esports secures one-year deal with Hyperice<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d925067fa6f\" class=\"esi-paragraph \">\n    \n<p>Guild Esports notably enlisted David Beckham as its brand ambassador, with Beckham holding a &#8216;significant minority stake&#8217; in the company since 2020. The existing agreement saw Guild Esports agree to pay Footwork 15% of its merchandising and sponsorship revenues, with a minimum total amount of \u00a315.25m over the five-year duration. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d925068007b\" class=\"esi-paragraph \">\n    \n<p>Guild Esports also announced that the first two instalments were paid, and the third annual payment of \u00a33m will be paid at the end of this year. The remaining two payments were set to be \u00a33.5m and \u00a34m.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250680644\" class=\"esi-paragraph \">\n    \n<p>The new agreement will save Guild \u00a37.5m, since the organisation will no longer need to pay annually. However, the amount of merchandising and sponsorship revenue to be received by Footwork was increased to 20%. The company announced that David Beckham will continue to act as an ambassador for Guild Esports.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9250680c44\" class=\"esi-paragraph \">\n    \n<p>The new agreement does provide greater financial liquidity, with the company reducing the initial fee significantly. However, the need to renegotiate the deal and forfeit more merchandising and sponsorship revenue does raise questions regarding Guild&#8217;s finances.  <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92506811cd\" class=\"esi-paragraph \">\n    \n<p>Guild Esports has struck a couple of important partnerships this year, notably with <a href=\"https:\/\/esportsinsider.com\/2022\/08\/guild-esports-samsung-expansion\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung<\/a> and<a href=\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-strikes-major-multi-faceted-sky-uk-partnership\" target=\"_blank\" rel=\"noreferrer noopener\"> Sky UK<\/a>, but the company also made headlines by <a href=\"https:\/\/esportsinsider.com\/2022\/06\/guild-esports-records-4-96m-loss-significantly-reduces-staff-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">reporting a \u00a34.96m loss <\/a>for the six-month period ending March 31st 2022. On top of that, Guild reduced its number of employees at the time from 45 to 30. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250681747\" class=\"esi-paragraph \">\n    \n<p>David Beckham and his company have not made an official comment on the new agreement as of this writing. <\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: motorsports Photographer \/ Shutterstock.com British esports organisation Guild Esports has restructured its agreement with David Beckham&#8217;s image rights firm Footwork Productions. As a part of the new agreement, Guild Esports will provide Footwork Productions with 20% of its merchandising and sponsorship revenue. This is instead of a guaranteed minimum fee that was agreed &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement\">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":128185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,15024,55,106,237,8713,238],"tags":[9074],"class_list":["post-128173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-financial","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","category-uk","tag-guild-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guild Esports renegotiates David Beckham agreement<\/title>\n<meta name=\"description\" content=\"Guild Esports and David Beckham have renegotiated their agreement which will now leave Guild with \u00a37.5m more in the bank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guild Esports renegotiates David Beckham agreement\" \/>\n<meta property=\"og:description\" content=\"Guild Esports and David Beckham have renegotiated their agreement which will now leave Guild with \u00a37.5m more in the bank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/spacenjoka\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T09:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-27T10:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivan \u0160imi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/space_njoka\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan \u0160imi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement\"},\"author\":{\"name\":\"Ivan \u0160imi\u0107\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\"},\"headline\":\"Guild Esports renegotiates David Beckham agreement\",\"datePublished\":\"2022-09-27T09:44:44+00:00\",\"dateModified\":\"2022-09-27T10:32:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/09\/guild-esports-renegotiates-david-beckham-footwork-productions-agreement#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/09\/shutterstock_2154727647.jpg\",\"keywords\":[\"Guild Esports\"],\"articleSection\":[\"Commercial\",\"Financial\",\"Games\",\"Latest News\",\"Markets\",\"Partnerships &amp; 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