{"id":128624,"date":"2022-10-06T10:06:10","date_gmt":"2022-10-06T09:06:10","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=128624"},"modified":"2022-10-06T10:12:45","modified_gmt":"2022-10-06T09:12:45","slug":"dreamhack-japan-sony-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership","title":{"rendered":"DreamHack heads to Japan in 2023, partners with Sony"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-large.png\" alt=\"\" class=\"wp-image-128631\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-1536x855.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit: DreamHack<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d8a1d53a659\" class=\"esi-paragraph \">\n    \n<p>Esports events organiser <strong>DreamHack <\/strong>has partnered with <strong>Sony Music Entertainment<\/strong> to bring its gaming festival to Japan for the first time. <br><br>According to the announcement, the event will feature a range of esports tournaments alongside music concerts and cosplay competitions. Sony will also incorporate several IPs into the event, such as its anime, apps, music, esports, VTubers and digital technology.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d8a1d53b69b\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-128555\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-atlanta-adds-100000-fortnite-tournament-and-more-to-upcoming-event\" target=\"_blank\">DreamHack Atlanta adds $100,000 Fortnite tournament and more to upcoming event<\/a><\/li>\n          <li id=\"post-68658\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2021\/07\/dreamhack-beyond-full-sail-university-partnership\" target=\"_blank\">DreamHack partners with Full Sail University for DreamHack Beyond<\/a><\/li>\n          <li id=\"post-123338\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/06\/hudstats-dreamhack-sports-games\" target=\"_blank\">HUDstats enters partnership with DreamHack Sports Games<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d8a1d53cada\" class=\"esi-paragraph \">\n    \n<p>Specifically, Sony Music Entertainment has become DreamHack&#8217;s license holder in the country as part of the collaboration. Information regarding DreamHack Japan&#8217;s venue and dates will be revealed at a later date, however, the event will take place sometime in 2023.<br><br>In recent months, Sony has expanded its presence in the esports industry following the acquisition of <a href=\"https:\/\/esportsinsider.com\/2022\/07\/sony-repeat-acquisition-playstation-esports\" target=\"_blank\" rel=\"noreferrer noopener\">esports tournament platform Repeat.gg<\/a> and partnerships with the VALORANT Champions Tour (VCT) and Evolution Championship Series (Evo).<br><br>DreamHack&#8217;s deal marks its expansion into the Asian market after years of hosting events in Europe and North America. Ahead of the company&#8217;s Atlanta event, <a href=\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-atlanta-adds-100000-fortnite-tournament-and-more-to-upcoming-event\" target=\"_blank\" rel=\"noreferrer noopener\">it added a $100,000 (~\u00a388,396) Fortnite tournament <\/a>alongside Rocket League, League of Legends, and Super Smash Bros competitions. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d8a1d53d270\" class=\"esi-paragraph \">\n    \n<p>Earlier this week, Ubisoft\u00a0also confirmed that\u00a0DreamHack Winter\u00a0in Sweden will host <a href=\"https:\/\/esportsinsider.com\/2022\/10\/rainbow-six-major-dreamhack-winter\" target=\"_blank\" rel=\"noreferrer noopener\">November&#8217;s Rainbow Six Siege Major<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a1d53da64\" class=\"esi-paragraph \">\n    \n<p><strong>Shahin Zarrabi, VP of Strategy and Growth at DreamHack<\/strong>, spoke on the deal: \u201cWe are super excited to welcome Sony Music Entertainment and the gamers of Japan to our growing, global community.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d8a1d53e1d6\" class=\"esi-paragraph \">\n    \n<p>&#8220;The partnership will allow us to combine Sony Music Entertainment\u2019s IP in diverse industries alongside our 24-hour-a-day festival weekend featuring everything gaming under one roof. Together we will build a new, electrifying entertainment culture that all attendees can experience.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d8a1d53e940\" class=\"esi-paragraph \">\n    \n<p>DreamHack has also continued to grow  <strong>DreamHack Sports Games<\/strong>, its sports simulation business unit, throughout 2022. This includes<a href=\"https:\/\/esportsinsider.com\/2022\/03\/dreamhack-sports-games-2022-nhl-gaming-world-championship\" target=\"_blank\" rel=\"noreferrer noopener\"> securing deals with EA Sports to host the 2022 NHL Gaming World Championship<\/a> for the <strong>National Hockey League (NHL)<\/strong> and teaming up with <a href=\"https:\/\/esportsinsider.com\/2022\/06\/hudstats-dreamhack-sports-games\" target=\"_blank\" rel=\"noreferrer noopener\">analytics company <strong>HUDstats<\/strong><\/a>.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: DreamHack Esports events organiser DreamHack has partnered with Sony Music Entertainment to bring its gaming festival to Japan for the first time. According to the announcement, the event will feature a range of esports tournaments alongside music concerts and cosplay competitions. Sony will also incorporate several IPs into the event, such as its &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership\">Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":128631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,239,51,55,106,237,8713],"tags":[896,9955,793],"class_list":["post-128624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-europe","category-events-calendar-news","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","tag-dreamhack","tag-esports-partnership","tag-sony"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DreamHack heads to Japan in 2023, partners with Sony<\/title>\n<meta name=\"description\" content=\"Esports tournament organiser DreamHack has partnered with Sony Music Entertainment and will have an event in Japan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DreamHack heads to Japan in 2023, partners with Sony\" \/>\n<meta property=\"og:description\" content=\"Esports tournament organiser DreamHack has partnered with Sony Music Entertainment and will have an event in Japan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T09:06:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T09:12:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min-large.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonno Nicholson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Jonno_Nicholson\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonno Nicholson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership\"},\"author\":{\"name\":\"Jonno Nicholson\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/77b8189cfa1d8aec403deaf86c03684a\"},\"headline\":\"DreamHack heads to Japan in 2023, partners with Sony\",\"datePublished\":\"2022-10-06T09:06:10+00:00\",\"dateModified\":\"2022-10-06T09:12:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/10\/dreamhack-japan-sony-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.49.52-min.png\",\"keywords\":[\"dreamhack\",\"Esports Partnership\",\"Sony\"],\"articleSection\":[\"Asia\",\"Commercial\",\"Europe\",\"Events\",\"Games\",\"Latest News\",\"Markets\",\"Partnerships &amp; 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