![\"Entain](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-large.png\")
Entain Foundation U.S<\/strong>., a non-profit run by sports betting operator Entain<\/strong>, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA<\/strong>.<\/p>\n\n <\/div>\n\n\n
Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely and improve mental health.<\/p>\n\n <\/div>\n\n\n
- \n
- Entain to acquire Unikrn for \u00a350m, names Head of Esports<\/a><\/li>\n
- EXCEL ESPORTS acquires Hitcap assets<\/a><\/li>\n
- MOONTON Games partners with Garudaku Akademy for Indonesia education initiative<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n \n
The Entain Foundation is a non-profit organisation that coordinates Entain\u2019s Corporate Social Responsibility (CSR) initiatives and donations. <\/p>\n\n <\/div>\n\n\n
\n \nThe launch of a mental wellness campaign is the latest esports initiative created by Entain. Last year, the company\u2019s not-for-profit organisation partnered with EPIC Risk Management, the Counter-Strike Professional Players Association (CSPPA)<\/a> and teletherapy firm Kindbridge to educate about gaming harm.<\/p>\n\n <\/div>\n\n\n
\n \nIncluded in the #MindYourGame initiative is an esports educational series called Gaming World. The course comprises of tools and worksheets that highlight reflective thinking in an effort to foster mindfulness. <\/p>\n\n <\/div>\n\n\n
\n \nSome of the topics that will be discussed in the course include gaming and esports careers, how gaming affects the brain, and finding balance within esports.<\/p>\n\n <\/div>\n\n\n
\n \nThe campaign will reach students, parents, educators, and professionals at over 450 high schools and esports clubs in 40 US states. The announcement specifically highlighted a focus on California, New York, Texas, Oklahoma and Ohio.<\/p>\n\n <\/div>\n\n\n
\n \nAccording to a release, the campaign will raise awareness about the benefits and opportunities of gaming and esports. Some of the benefits claimed in the announcement include enhanced problem-solving, improved memory and career opportunities.<\/p>\n\n <\/div>\n\n\n\n
![\"esports](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1.png\")
<\/a>The Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. Click here to read the whitepaper<\/a>.<\/figcaption><\/figure>\n\n\n \n \nLaunched in 2020, INTENTA is a platform that creates a range of campaigns and courses that highlight the benefits of esports and gaming. The company also offers advisory services to help organisations learn about \u2018responsible and safer gaming practices\u2019.<\/p>\n\n <\/div>\n\n\n
\n \nMartin Lycka, Trustee of Entain Foundation U.S. <\/strong>and SVP for American Regulatory Affairs and Responsible Gambling for Entain<\/strong>, commented: \u201cWe are committed to supporting initiatives that encourage responsible gambling and gaming.<\/p>\n\n <\/div>\n\n\n
\n \n\u201cThat’s why we’ve partnered with INTENTA on the #MindYourGame campaign. Encouraging our players to actively manage their mental health is exactly the type of project we are proud to support.”<\/p>\n\n <\/div>\n\n\n
\n \nEntain purchased esports betting company Unikrn for a reported \u00a350m<\/a> in 2021.<\/p>\n\n <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image credit: Entain Foundation Entain Foundation U.S., a non-profit run by sports betting operator Entain, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA. Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":131763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[15023,55,106,237,240,8713],"tags":[11208],"class_list":["post-131762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-entain"],"acf":[],"yoast_head":"\n
Entain Foundation U.S. launches esports mental wellness campaign<\/title>\n<meta name=\"description\" content=\"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entain Foundation U.S. launches esports mental wellness campaign\" \/>\n<meta property=\"og:description\" content=\"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T17:29:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T10:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1129\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheTomDaniels\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\"},\"author\":{\"name\":\"Tom Daniels\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\"},\"headline\":\"Entain Foundation U.S. launches esports mental wellness campaign\",\"datePublished\":\"2022-11-21T17:29:23+00:00\",\"dateModified\":\"2022-11-22T10:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\",\"keywords\":[\"Entain\"],\"articleSection\":[\"Education\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships & Sponsorships\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\",\"url\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\",\"name\":\"Entain Foundation U.S. launches esports mental wellness campaign\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\",\"datePublished\":\"2022-11-21T17:29:23+00:00\",\"dateModified\":\"2022-11-22T10:07:42+00:00\",\"description\":\"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\",\"width\":1920,\"height\":1129,\"caption\":\"Image credit: Entain Foundation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entain Foundation U.S. launches esports mental wellness campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\",\"name\":\"Tom Daniels\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"caption\":\"Tom Daniels\"},\"description\":\"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/\",\"https:\/\/x.com\/TheTomDaniels\"],\"url\":\"https:\/\/esportsinsider.com\/author\/tom-daniels\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Entain Foundation U.S. launches esports mental wellness campaign","description":"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign","og_locale":"en_GB","og_type":"article","og_title":"Entain Foundation U.S. launches esports mental wellness campaign","og_description":"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.","og_url":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign","og_site_name":"Esports Insider","article_published_time":"2022-11-21T17:29:23+00:00","article_modified_time":"2022-11-22T10:07:42+00:00","og_image":[{"width":1920,"height":1129,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png","type":"image\/png"}],"author":"Tom Daniels","twitter_card":"summary_large_image","twitter_creator":"@TheTomDaniels","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Tom Daniels","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign"},"author":{"name":"Tom Daniels","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70"},"headline":"Entain Foundation U.S. launches esports mental wellness campaign","datePublished":"2022-11-21T17:29:23+00:00","dateModified":"2022-11-22T10:07:42+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign"},"wordCount":387,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png","keywords":["Entain"],"articleSection":["Education","Games","Latest News","Markets","North America","Partnerships & Sponsorships"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign","url":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign","name":"Entain Foundation U.S. launches esports mental wellness campaign","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png","datePublished":"2022-11-21T17:29:23+00:00","dateModified":"2022-11-22T10:07:42+00:00","description":"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png","width":1920,"height":1129,"caption":"Image credit: Entain Foundation"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"Entain Foundation U.S. launches esports mental wellness campaign"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70","name":"Tom Daniels","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","caption":"Tom Daniels"},"description":"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.","sameAs":["https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/","https:\/\/x.com\/TheTomDaniels"],"url":"https:\/\/esportsinsider.com\/author\/tom-daniels"}]}},"modified_by":"Jake Nordland","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/131762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=131762"}],"version-history":[{"count":2,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/131762\/revisions"}],"predecessor-version":[{"id":131787,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/131762\/revisions\/131787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/131763"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=131762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=131762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=131762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}