{"id":131762,"date":"2022-11-21T17:29:23","date_gmt":"2022-11-21T17:29:23","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=131762"},"modified":"2022-11-22T10:07:42","modified_gmt":"2022-11-22T10:07:42","slug":"entain-foundation-us-launches-esports-mental-wellness-campaign","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign","title":{"rendered":"Entain Foundation U.S. launches esports mental wellness campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-large.png\" alt=\"Entain Foundation\" class=\"wp-image-131763\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min-1536x903.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit: Entain Foundation<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d495cf24090\" class=\"esi-paragraph \">\n    \n<p><strong>Entain Foundation U.S<\/strong>., a non-profit run by sports betting operator <strong>Entain<\/strong>, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform <strong>INTENTA<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf24a12\" class=\"esi-paragraph \">\n    \n<p>Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely and improve mental health.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d495cf25cb6\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-70378\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2021\/08\/entain-unikrn\" target=\"_blank\">Entain to acquire Unikrn for \u00a350m, names Head of Esports<\/a><\/li>\n          <li id=\"post-131432\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/11\/excel-esports-acquires-hitcap-assets\" target=\"_blank\">EXCEL ESPORTS acquires Hitcap assets<\/a><\/li>\n          <li id=\"post-131614\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2022\/11\/moonton-garudaku-akademy\" target=\"_blank\">MOONTON Games partners with Garudaku Akademy for Indonesia education initiative<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d495cf26dcb\" class=\"esi-paragraph \">\n    \n<p>The Entain Foundation is a non-profit organisation that coordinates Entain\u2019s Corporate Social Responsibility (CSR) initiatives and donations.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf275cb\" class=\"esi-paragraph \">\n    \n<p>The launch of a mental wellness campaign is the latest esports initiative created by Entain. Last year, the company\u2019s not-for-profit organisation partnered with EPIC Risk Management, the <a href=\"https:\/\/esportsinsider.com\/2021\/07\/entain-partners-with-epic-risk-management-and-csppa-to-educate-about-gaming-harm\">Counter-Strike Professional Players Association (CSPPA)<\/a> and teletherapy firm Kindbridge to educate about gaming harm.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf27d45\" class=\"esi-paragraph \">\n    \n<p>Included in the #MindYourGame initiative is an esports educational series called Gaming World. The course comprises of tools and worksheets that highlight reflective thinking in an effort to foster mindfulness.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf28525\" class=\"esi-paragraph \">\n    \n<p>Some of the topics that will be discussed in the course include gaming and esports careers, how gaming affects the brain, and finding balance within esports.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf28c97\" class=\"esi-paragraph \">\n    \n<p>The campaign will reach students, parents, educators, and professionals at over 450 high schools and esports clubs in 40 US states. The announcement specifically highlighted a focus on California, New York, Texas, Oklahoma and Ohio.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf29468\" class=\"esi-paragraph \">\n    \n<p>According to a release, the campaign will raise awareness about the benefits and opportunities of gaming and esports. Some of the benefits claimed in the announcement include enhanced problem-solving, improved memory and career opportunities.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/esportsinsider.com\/esi-marketplace-reports\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1.png\" alt=\"esports payments and monetisation report\" class=\"wp-image-129733\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>The Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. <a href=\"https:\/\/esportsinsider.com\/esi-marketplace-reports\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read the whitepaper<\/a>.<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d495cf29d64\" class=\"esi-paragraph \">\n    \n<p>Launched in 2020, INTENTA is a platform that creates a range of campaigns and courses that highlight the benefits of esports and gaming. The company also offers advisory services to help organisations learn about \u2018responsible and safer gaming practices\u2019.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf2a60f\" class=\"esi-paragraph \">\n    \n<p><strong>Martin Lycka, Trustee of Entain Foundation U.S. <\/strong>and <strong>SVP for American Regulatory Affairs and Responsible Gambling for Entain<\/strong>, commented: \u201cWe are committed to supporting initiatives that encourage responsible gambling and gaming.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf2ad7d\" class=\"esi-paragraph \">\n    \n<p>\u201cThat&#8217;s why we&#8217;ve partnered with INTENTA on the #MindYourGame campaign. Encouraging our players to actively manage their mental health is exactly the type of project we are proud to support.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf2b502\" class=\"esi-paragraph \">\n    \n<p>Entain purchased esports betting company <a href=\"https:\/\/esportsinsider.com\/2021\/08\/entain-unikrn\">Unikrn for a reported \u00a350m<\/a> in 2021.<\/p>\n\n  <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Entain Foundation Entain Foundation U.S., a non-profit run by sports betting operator Entain, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA. Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":131763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[15023,55,106,237,240,8713],"tags":[11208],"class_list":["post-131762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-entain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entain Foundation U.S. launches esports mental wellness campaign<\/title>\n<meta name=\"description\" content=\"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entain Foundation U.S. launches esports mental wellness campaign\" \/>\n<meta property=\"og:description\" content=\"Entain Foundation U.S. has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T17:29:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T10:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1129\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheTomDaniels\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\"},\"author\":{\"name\":\"Tom Daniels\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\"},\"headline\":\"Entain Foundation U.S. launches esports mental wellness campaign\",\"datePublished\":\"2022-11-21T17:29:23+00:00\",\"dateModified\":\"2022-11-22T10:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/11\/entain-foundation-us-launches-esports-mental-wellness-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-16.29.19-min.png\",\"keywords\":[\"Entain\"],\"articleSection\":[\"Education\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships &amp; 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