Entain Foundation U.S<\/strong>., a non-profit run by sports betting operator Entain<\/strong>, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA<\/strong>.<\/p>\n\n <\/div>\n\n\n
Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely and improve mental health.<\/p>\n\n <\/div>\n\n\n
The Entain Foundation is a non-profit organisation that coordinates Entain\u2019s Corporate Social Responsibility (CSR) initiatives and donations. <\/p>\n\n <\/div>\n\n\n
The launch of a mental wellness campaign is the latest esports initiative created by Entain. Last year, the company\u2019s not-for-profit organisation partnered with EPIC Risk Management, the Counter-Strike Professional Players Association (CSPPA)<\/a> and teletherapy firm Kindbridge to educate about gaming harm.<\/p>\n\n <\/div>\n\n\n
Included in the #MindYourGame initiative is an esports educational series called Gaming World. The course comprises of tools and worksheets that highlight reflective thinking in an effort to foster mindfulness. <\/p>\n\n <\/div>\n\n\n
Some of the topics that will be discussed in the course include gaming and esports careers, how gaming affects the brain, and finding balance within esports.<\/p>\n\n <\/div>\n\n\n
The campaign will reach students, parents, educators, and professionals at over 450 high schools and esports clubs in 40 US states. The announcement specifically highlighted a focus on California, New York, Texas, Oklahoma and Ohio.<\/p>\n\n <\/div>\n\n\n
According to a release, the campaign will raise awareness about the benefits and opportunities of gaming and esports. Some of the benefits claimed in the announcement include enhanced problem-solving, improved memory and career opportunities.<\/p>\n\n <\/div>\n\n\n\n
Launched in 2020, INTENTA is a platform that creates a range of campaigns and courses that highlight the benefits of esports and gaming. The company also offers advisory services to help organisations learn about \u2018responsible and safer gaming practices\u2019.<\/p>\n\n <\/div>\n\n\n
Martin Lycka, Trustee of Entain Foundation U.S. <\/strong>and SVP for American Regulatory Affairs and Responsible Gambling for Entain<\/strong>, commented: \u201cWe are committed to supporting initiatives that encourage responsible gambling and gaming.<\/p>\n\n <\/div>\n\n\n
\u201cThat’s why we’ve partnered with INTENTA on the #MindYourGame campaign. Encouraging our players to actively manage their mental health is exactly the type of project we are proud to support.”<\/p>\n\n <\/div>\n\n\n
Entain purchased esports betting company Unikrn for a reported \u00a350m<\/a> in 2021.<\/p>\n\n <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image credit: Entain Foundation Entain Foundation U.S., a non-profit run by sports betting operator Entain, has launched an esports mental wellness campaign in partnership with gamer behavioural health platform INTENTA. Launching this month, the #MindYourGame campaign aims to educate students on the benefits of esports as well as raise awareness on how to play safely … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":131763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[15023,55,106,237,240,8713],"tags":[11208],"class_list":["post-131762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-entain"],"acf":[],"yoast_head":"\n