{"id":132108,"date":"2022-12-01T14:23:32","date_gmt":"2022-12-01T14:23:32","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=132108"},"modified":"2022-12-21T10:43:46","modified_gmt":"2022-12-21T10:43:46","slug":"entain-esports-betting-platform-unikrn-canada-and-brazil","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil","title":{"rendered":"Entain relaunches esports betting platform Unikrn in Canada and Brazil"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn-large.png\" alt=\"\" class=\"wp-image-132164\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn.png 1291w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Unikrn<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d495cf167a7\" class=\"esi-paragraph \">\n    \n<p>Gaming and esports betting platform <strong>Unikrn <\/strong>has been relaunched in Canada and Brazil by betting and entertainment group <strong>Entain <\/strong>after a year offline for restructuring.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1703c\" class=\"esi-paragraph \">\n    \n<p>Esports Insider spoke with <strong>Justin Dellario<\/strong>, <strong>Entain<\/strong>&#8216;s <strong>Managing Director of Esports and Unikrn&#8217;s CEO, <\/strong> to understand the strategy around this shutdown and the platform&#8217;s relaunch.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d495cf184c7\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-70378\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2021\/08\/entain-unikrn\" target=\"_blank\">Entain to acquire Unikrn for \u00a350m, names Head of Esports<\/a><\/li>\n          <li id=\"post-126988\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/08\/loud-secures-betting-partnership-with-midnite\" target=\"_blank\">LOUD secures betting partnership with Midnite<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1951e\" class=\"esi-paragraph \">\n    \n<p>Dellario explained that after he joined Entain <a href=\"https:\/\/esportsinsider.com\/2021\/08\/entain-unikrn\" target=\"_blank\" rel=\"noreferrer noopener\">in August last year<\/a> \u2014 when Unikrn was acquired by the company \u2014 the best decision was to take the betting platform down and take time to consider &#8220;what strategy would ultimately not only serve our new and growing list of customers, but also Entain&#8221;.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf19cc8\" class=\"esi-paragraph \">\n    \n<p>He continued: &#8220;That allowed us to do background work on identifying the key parts, end pains, and larger tech that was important to integrate with Unikrn. A lot of those things tend to revolve around customer protection, technology, and things that would enable us to be compliant long-term as we look to not only launch in places like Brazil, and Canada, but ultimately more territories around the world.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1a456\" class=\"esi-paragraph \">\n    \n<p>The decision to initially focus on Canada and Brazil is related to the perception of esports&#8217; variety and fan engagement in these markets. Unikrn, though, will not partner with any teams or tournaments in a short-term period, leaving this strategy for a second step. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1abe8\" class=\"esi-paragraph \">\n    \n<p>&#8220;We don&#8217;t just think about what&#8217;s our product, but we think about how we are participating in this community. And that means also supporting some of the largest and most popular events in teams,&#8221; Dellario stated.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1b35f\" class=\"esi-paragraph \">\n    \n<p>&#8220;But that&#8217;s really a part of our long-term strategy. You can expect that, over the coming years, you will see us enter meaningful partnerships with a number of different stakeholders in the ecosystem, whether they be game publishers, tournament organisers, or teams.&#8221;<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/esportsinsider.com\/esi-marketplace-reports\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1.png\" alt=\"esports payments and monetisation report\" class=\"wp-image-129733\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/10\/Generic-Promo1024-512px-1-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. <a href=\"https:\/\/esportsinsider.com\/esi-marketplace-reports\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read the whitepaper<\/a>.<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d495cf1bc87\" class=\"esi-paragraph \">\n    \n<p>Initially, Unikrn will rely on social media activations and partnerships with media outlets to promote its brand in the territories it is inserted in. The reformed platform features a new user interface with features that go from betting on international tournaments to local, private matches. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1c40e\" class=\"esi-paragraph \">\n    \n<p>Brazil has been a market heavily targeted by betting companies around the world. London-based <a href=\"https:\/\/esportsinsider.com\/2022\/08\/loud-secures-betting-partnership-with-midnite\" target=\"_blank\" rel=\"noreferrer noopener\">Midnite even received an investment from the Brazilian group Spacecaps<\/a>, the parent company behind LOUD, one of the country&#8217;s most prominent esports organisations. Other global gambling entities like Betway and Rivalry also heavily focus on promoting themselves in the region through esports.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495cf1cbb4\" class=\"esi-paragraph \">\n    \n<p>&#8220;We think about the larger esports community [in Brazil] as one with some of the highest levels of fandom and engagement around the world. We hope that the Brazilian community in particular will bring that type of engagement to our platform, and help us continue to make our already award-winning products that much better,&#8221; added Dellario.<\/p>\n\n  <\/div>\n\n\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Unikrn Gaming and esports betting platform Unikrn has been relaunched in Canada and Brazil by betting and entertainment group Entain after a year offline for restructuring. Esports Insider spoke with Justin Dellario, Entain&#8216;s Managing Director of Esports and Unikrn&#8217;s CEO, to understand the strategy around this shutdown and the platform&#8217;s relaunch. Dellario explained &hellip; <a href=\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil\">Continued<\/a><\/p>\n","protected":false},"author":104,"featured_media":132164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[87,106,240,241],"tags":[645,11208,40,468,48],"class_list":["post-132108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-latest-news","category-north-america","category-south-america","tag-betting","tag-entain","tag-esports","tag-gambling","tag-unikrn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esports betting platform Unikrn relaunches in Canada and Brazil<\/title>\n<meta name=\"description\" content=\"Gaming and esports betting platform Unikrn was relaunched in Canada and Brazil by Entain after a year offline for restructuring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entain relaunches esports betting platform Unikrn in Canada and Brazil\" \/>\n<meta property=\"og:description\" content=\"Gaming and esports betting platform Unikrn was relaunched in Canada and Brazil by Entain after a year offline for restructuring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T14:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T10:43:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1291\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Victor Frascarelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/vitaofrasca\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Frascarelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil\"},\"author\":{\"name\":\"Victor Frascarelli\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/a3404ce83a13a7b41eec6fc6430e979b\"},\"headline\":\"Entain relaunches esports betting platform Unikrn in Canada and Brazil\",\"datePublished\":\"2022-12-01T14:23:32+00:00\",\"dateModified\":\"2022-12-21T10:43:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2022\/12\/entain-esports-betting-platform-unikrn-canada-and-brazil#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/11\/unikrn.png\",\"keywords\":[\"betting\",\"Entain\",\"Esports\",\"gambling\",\"Unikrn\"],\"articleSection\":[\"Esports Betting &amp; 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