{"id":134231,"date":"2023-01-25T12:12:19","date_gmt":"2023-01-25T12:12:19","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=134231"},"modified":"2023-01-25T12:15:03","modified_gmt":"2023-01-25T12:15:03","slug":"sk-gaming-nhow-hotels-2023","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/01\/sk-gaming-nhow-hotels-2023","title":{"rendered":"SK Gaming sleeps easy with nhow Hotels partnership extension"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1-large.png\" alt=\"SK Gaming and nhow Hotels\" class=\"wp-image-134233\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1-1536x863.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/01\/WEBSITE1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: SK Gaming, nhow Hotels<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92760babe4\" class=\"esi-paragraph \">\n    \n<p>German esports organisation <strong>SK Gaming<\/strong> has extended its partnership with hotel chain <strong>nhow Hotels<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92760bb243\" class=\"esi-paragraph \">\n    \n<p>As a result of the extension, both parties will continue to run activations utilising nhow Hotel\u2019s facilities, per a release.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d92760bce00\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-134160\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2023\/01\/lec-winter-split-viewership-decrease\" target=\"_blank\">LEC Winter Split records viewership decrease on opening week<\/a><\/li>\n          <li id=\"post-133824\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/01\/who-are-lec-teams-2023-league-of-legends\" target=\"_blank\">Who are League of Legends&#8217; LEC franchises?<\/a><\/li>\n          <li id=\"post-70023\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2021\/08\/sk-gaming-unveils-motorola-as-official-smartphone-partner\" target=\"_blank\">SK Gaming unveils Motorola as official smartphone partner<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d92760bdd4b\" class=\"esi-paragraph \">\n    \n<p>The previous deal, <a href=\"https:\/\/esportsinsider.com\/2022\/04\/sk-gaming-hotel-nh-hotels\" target=\"_blank\" rel=\"noreferrer noopener\">which was signed in April 2022<\/a>, saw SK\u2019s players stay in any of the chain\u2019s hotels when travelling for bootcamps, tournaments or media appearances in Central Europe. Since the deal was signed, SK Gaming stated that its players have created content in nhow Berlin and nhow Amsterdam.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92760be31d\" class=\"esi-paragraph \">\n    \n<p>For 2023, SK Gaming will also share its expertise with the hotel chain as nhow Hotels looks to offer esports fans and teams bootcamp opportunities, as well as themed gaming rooms in the future.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92760be8cf\" class=\"esi-paragraph \">\n    \n<p>nhow Hotels adds to SK Gaming\u2019s <a href=\"https:\/\/www.sk-gaming.com\/partners\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.sk-gaming.com\/partners\" rel=\"noreferrer noopener\">commercial portfolio<\/a>, which includes the likes of Deutsche Telekom, Mercedes-Benz Group, REWE and Motorola, among others.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92760bee6e\" class=\"esi-paragraph \">\n    \n<p>The hotel chain is a part of NH Hotel Group, a multinational hotel operator across Europe and the Americas. In total, NH Hotel Group operates more than 350 hotels, it said in the release. SK Gaming is the only esports organisation that has partnered with nhow Hotels.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-large.png\" alt=\"ESI Next Gen\" class=\"wp-image-132619\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-1536x768.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Esports Insider has teamed up with the University of Warwick for ESI Next Gen. To find out more, <a href=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\" rel=\"noreferrer noopener\">click here<\/a>.<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92760bf5b9\" class=\"esi-paragraph \">\n    \n<p><strong>Christian Friedrich, Senior Commercial Director, nhow Hotels<\/strong> commented on the partnership: \u201cAfter a successful start in 2022 with a lot of synergies we are more than happy to extend our partnership with SK Gaming. Esports is extremely dynamic and perfectly fits with our creative nhow brand.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92760bfcbc\" class=\"esi-paragraph \">\n    \n<p>To celebrate the partnership, nhow and SK Gaming will also launch a giveaway which includes a trip to an LEC match day with accommodation at nhow Berlin.\u00a0<\/p>\n\n  <\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: SK Gaming, nhow Hotels German esports organisation SK Gaming has extended its partnership with hotel chain nhow Hotels. As a result of the extension, both parties will continue to run activations utilising nhow Hotel\u2019s facilities, per a release. The previous deal, which was signed in April 2022, saw SK\u2019s players stay in any &hellip; <a href=\"https:\/\/esportsinsider.com\/2023\/01\/sk-gaming-nhow-hotels-2023\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":134233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[4271,63,239,55,106,58,237,8702,326,8713],"tags":[350],"class_list":["post-134231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battle-royale","category-commercial","category-europe","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-mobile-esports","category-partnerships-sponsorships","tag-sk-gaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SK Gaming sleeps easy with nhow Hotels partnership<\/title>\n<meta name=\"description\" content=\"German esports organisation SK Gaming has extended its partnership with hotel chain nhow Hotels. 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