{"id":13468,"date":"2018-04-27T14:00:41","date_gmt":"2018-04-27T13:00:41","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=13468"},"modified":"2018-04-27T21:53:17","modified_gmt":"2018-04-27T20:53:17","slug":"k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe","title":{"rendered":"K-Swiss partners with Immortals for esports&#8217; first signature team shoe"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Footwear brand <strong>K-Swiss<\/strong>\u00a0has announced today an interesting new partnership with Los Angeles based esports organisation, <strong>Immortals<\/strong>, to launch the first signature shoe for a professional gaming team.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13591\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-1024x685.jpg\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-1024x685.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-300x201.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-768x514.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-696x466.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-1068x715.jpg 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss-628x420.jpg 628w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss.jpg 1312w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">K-Swiss is a heritage American tennis brand which has been around since 1966. This is the company&#8217;s first entrance into the world of esports, and whilst it may on the surface appear a strange one, <a href=\"https:\/\/www.thescoreesports.com\/news\/13963\">we&#8217;d like to point to this article<\/a> which details &#8216;esports&#8217; hidden obsession with sneakers&#8217;.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">\u201cLike any professional athlete, esports competitors look for any advantage they can use against their opponents,\u201d said <strong>Noah Whinston, CEO, Immortals<\/strong>. \u201cBy wearing a uniquely designed shoe specifically created for our esports players with their input, they know that they have an immediate advantage &#8212; both physically and psychologically.\u201d<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">This, which it is important to note is &#8216;the first offering in the partnership&#8217;, is based on Kompass which is K-Swiss&#8217; latest style aimed at ensuring comfort, especially focused on alleviating weight on the heel, offering full support, being lightweight, breathable and all the while still being aesthetically pleasing. It will launch in December with the price estimated to be around $110 (\u00a378). They will be available for both men and women;<\/span>\u00a0<span style=\"font-family: 'book antiqua', palatino, serif;\">and the two styles will &#8216;display accents of Immortals\u2019 signature colors, cyan and black, as well as its bold logo depicting a warrior\u2019s helmet&#8217;.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Barney Waters, K-Swiss\u2019 Brand President<\/strong> commented: &#8220;Esports is the new frontier of sports and entertainment, and this is another way for K-Swiss to contribute to culture in a progressive and modern way.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">This is far from a one stop marketing ploy too. K-Swiss will ve paying visits to Immortals\u2019 LA-based training facility over the next few months, wherein designers will &#8216;consider a professional gamer\u2019s technical performance needs, such as the rising temperature in a shoe and movement of feet during a match&#8217;. All in good time, the performance style will make its debut in early 2019.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Immortals and K-Swiss intend to document the entire process from design to development, including meetings and testing, to dinners with Immortals\u2019 players. This will be pushed across both organisations&#8217; social media channels.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Ari Segal, President and COO, Immortals<\/strong> said: \u201cThe announcement of this partnership between K-Swiss and Immortals is the first step on a long journey that we believe will result in the design and creation of targeted, premium lifestyle and performance apparel for esports players and fans around the globe.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><b style=\"font-family: 'book antiqua', palatino, serif;\">Esports Insider says: This is very cool news and it sounds like a long lasting partnership is on the cards for K-Swiss and Immortals. No doubt Immortals fans and sneakerheads alike will be keen to get their hands on the first drop of these. K-Swiss and adidas announcing big esports plays on the same day. Who&#8217;s next? Everybody, please form an <\/b><span style=\"font-family: 'book antiqua', palatino, serif;\"><b>orderly<\/b><\/span><b style=\"font-family: 'book antiqua', palatino, serif;\">\u00a0queue.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Footwear brand K-Swiss\u00a0has announced today an interesting new partnership with Los Angeles based esports organisation, Immortals, to launch the first signature shoe for a professional gaming team. K-Swiss is a heritage American tennis brand which has been around since 1966. This is the company&#8217;s first entrance into the world of esports, and whilst it may &hellip; <a href=\"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":13591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,240],"tags":[186,957],"class_list":["post-13468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","tag-immortals","tag-noah-whinston"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K-Swiss partners with Immortals for esports&#039; first signature team shoe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K-Swiss partners with Immortals for esports&#039; first signature team shoe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-27T13:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-27T20:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/04\/immortals-and-k-swiss.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1312\" \/>\n\t<meta property=\"og:image:height\" content=\"878\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Cooke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Cooke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2018\/04\/k-swiss-partners-with-immortals-for-esports-first-signature-team-shoe\"},\"author\":{\"name\":\"Sam Cooke\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/271e975e99b433142d49538f28a25605\"},\"headline\":\"K-Swiss partners with Immortals for esports&#8217; 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