{"id":135932,"date":"2023-03-01T17:56:00","date_gmt":"2023-03-01T17:56:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=135932"},"modified":"2023-03-01T17:59:14","modified_gmt":"2023-03-01T17:59:14","slug":"wylde-esports-puma-usain-bolt","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt","title":{"rendered":"Usain Bolt-backed WYLDE Esports secures PUMA partnership"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min-large.jpg\" alt=\"\" class=\"wp-image-135933\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min-1536x1025.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min.jpg 1799w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">image credit: WYLDE<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d74c70a2699\" class=\"esi-paragraph \">\n    \n<p><strong>WYLDE Esports<\/strong>, an Irish esports organisation co-owned by retired Jamaican sprinter Usain Bolt, has announced a multi-year partnership with sportswear brand <strong>PUMA<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d74c70a2f1f\" class=\"esi-paragraph \">\n    \n<p>PUMA will become the official kit partner for the esports brand, with all WYLDE rosters wearing PUMA player kits. The two parties did not disclose further plans or financial aspects of the partnership. <\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d74c70a430c\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-80890\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2022\/03\/usain-bolt-joins-irish-esports-organisation-wylde-as-co-owner\" target=\"_blank\">Usain Bolt joins Irish esports organisation WYLDE as Co-owner<\/a><\/li>\n          <li id=\"post-135697\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/02\/uk-esports-venues\" target=\"_blank\">Where are the UK\u2019s esports venues?<\/a><\/li>\n          <li id=\"post-135586\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2023\/03\/netherlands-esports-visa-team-liquid\" target=\"_blank\">How Team Liquid helped bring esports visas to the Netherlands<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d74c70a56a3\" class=\"esi-paragraph \">\n    \n<p>WYLDE is a relatively young esports organisation that has already made big moves in the space. Usain Bolt, a 100m record holder and multiple Olympic gold medalist, <a href=\"https:\/\/esportsinsider.com\/2022\/03\/usain-bolt-joins-irish-esports-organisation-wylde-as-co-owner\" data-type=\"URL\" data-id=\"https:\/\/esportsinsider.com\/2022\/03\/usain-bolt-joins-irish-esports-organisation-wylde-as-co-owner\" target=\"_blank\" rel=\"noreferrer noopener\">joined the organisation in March 2022<\/a>. The organisation currently has rosters in FIFA, VALORANT, Rocket League and Rainbow Six: Siege.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d74c70a5e49\" class=\"esi-paragraph \">\n    \n<p>PUMA is a German sportswear brand that is highly active in the esports space, as well as in traditional sports. It is currently partnered with NAVI, entropix, Gen.G, FUT Esports and other esports brands, mainly as the official apparel partner. Usain Bolt, the Co-owner of WYLDE Esports, is also a PUMA ambassador, having partnered with the brand in 2003. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d74c70a65b5\" class=\"esi-paragraph \">\n    \n<p>WYLDE recently made headlines after winning the Rainbow Six GSA League and signing a major <a href=\"https:\/\/esportsinsider.com\/2022\/10\/virgin-media-sponsors-usain-bolt-co-owned-esports-organisation-wylde\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/esportsinsider.com\/2022\/10\/virgin-media-sponsors-usain-bolt-co-owned-esports-organisation-wylde\" rel=\"noreferrer noopener\">partnership with Virgin Media<\/a>, a British telecommunications company, in 2022.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-large.png\" alt=\"ESI Next Gen\" class=\"wp-image-132619\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa-1536x768.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2022\/12\/ESINextGen-639349c33c7fa.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Esports Insider has teamed up with the University of Warwick for ESI Next Gen. To find out more, <a href=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/esportsinsider.com\/events\/esi-next-gen\" rel=\"noreferrer noopener\">click here<\/a>.<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d74c70a6e9b\" class=\"esi-paragraph \">\n    \n<p><strong>Usain Bolt, Co-owner of WYLDE Esports,<\/strong> commented on the partnership: \u201cMy relationship with PUMA has been very strong throughout my career. It is very special for me to see my WYLDE esports team aligned with PUMA as we build a global esports organisation. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d74c70a7601\" class=\"esi-paragraph \">\n    \n<p>&#8220;Our WYLDE professional players around the world will be wearing PUMA kit proudly as I have myself for so many years.\u201c<\/p>\n\n  <\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>image credit: WYLDE WYLDE Esports, an Irish esports organisation co-owned by retired Jamaican sprinter Usain Bolt, has announced a multi-year partnership with sportswear brand PUMA. PUMA will become the official kit partner for the esports brand, with all WYLDE rosters wearing PUMA player kits. The two parties did not disclose further plans or financial aspects &hellip; <a href=\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt\">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":135933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[77,239,106,8713,4270,1494,8723],"tags":[6209],"class_list":["post-135932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eafc-esports-news","category-europe","category-latest-news","category-partnerships-sponsorships","category-rainbow-six-siege","category-rocket-league","category-valorant","tag-puma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usain Bolt-backed WYLDE Esports secures PUMA partnership<\/title>\n<meta name=\"description\" content=\"WYLDE Esports, an Irish organisation co-owned by Usain Bolt, has partnered with apparel brand PUMA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usain Bolt-backed WYLDE Esports secures PUMA partnership\" \/>\n<meta property=\"og:description\" content=\"WYLDE Esports, an Irish organisation co-owned by Usain Bolt, has partnered with apparel brand PUMA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/spacenjoka\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-01T17:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T17:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1799\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivan \u0160imi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/space_njoka\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan \u0160imi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt\"},\"author\":{\"name\":\"Ivan \u0160imi\u0107\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\"},\"headline\":\"Usain Bolt-backed WYLDE Esports secures PUMA partnership\",\"datePublished\":\"2023-03-01T17:56:00+00:00\",\"dateModified\":\"2023-03-01T17:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt\"},\"wordCount\":278,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2023\/03\/wylde-esports-puma-usain-bolt#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/WYLDE__BOLT_2568-min.jpg\",\"keywords\":[\"Puma\"],\"articleSection\":[\"EA Sports FC\",\"Europe\",\"Latest News\",\"Partnerships &amp; 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