![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/04\/Akshat-Rathee-large.jpg\")
The Singaporean arm of South Asian esports company NODWIN Gaming<\/strong> has acquired a 51% stake in Singaporean full-service live media company Branded<\/strong>.<\/p>\n\n <\/div>\n\n\n
Branded will now join NODWIN\u2019s family of brands that offer full-service gaming marketing and events options to major esports companies. Terms of the deal were not disclosed.<\/p>\n\n <\/div>\n\n\n
- \n
- NODWIN Gaming collaborates with Star Sports to broadcast BGMI tournament<\/a><\/li>\n
- NODWIN Gaming and the state of South Asia\u2019s esports industry<\/a><\/li>\n
- Team Flash and Gen.G launch scholastic esports camp in Southeast Asia<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n \n
The deal will see NODWIN acquire all of Branded\u2019s existing event series, including \u2018All That Matters\u2019, \u2018It\u2019s a Girl Thing\u2019 and \u2018CreatorWorld\u2019. In addition, NODWIN will expand its network of sponsors to grow revenue.<\/p>\n\n <\/div>\n\n\n
\n \nBranded helps expand NODWIN\u2019s global reach, including launching NODWIN\u2019s existing line of events in external markets \u2014 focusing particularly on the Middle East. The companies will also aim to co-create new intellectual properties in the Asia-Pacific region and beyond.<\/p>\n\n <\/div>\n\n\n
\n \nBranded is a live media company with its roots in events hosting and management, and has created a string of media-focused Asian event series called \u2018All that Matters\u2019 which focus on art, gaming, marketing and more.<\/p>\n\n <\/div>\n\n\n
\n \nBranded also has separate properties for female professionals, and most recently, an events platform for young influencers. Its \u2018Music Matters\u2019 series welcomed attendees from the likes of Spotify, Universal, and TikTok.<\/p>\n\n <\/div>\n\n\n
\n \nIndia-based NODWIN Gaming saw \u00a316m in funding from KRAFTON in 2021<\/a> and is looking to deepen its influence in the Asia Pacific region<\/a>\u2014a hotbed of esports growth. <\/p>\n\n <\/div>\n\n\n\n\n
\n \nBlended’s acquisition by NODWIN \u2014 which has worked with major esports companies like Activision Blizzard, ESL and Red Bull \u2014 will likely come in useful as the industry sees more hybrid events that blend physical and digital experiences<\/p>\n\n <\/div>\n\n\n
\n \nJasper Donat Co-Founder and CEO of Branded <\/strong>commented that his team was \u201cexcited\u201d to join the NODWIN family and looked forward to expanding its roster of existing events across the APAC region and abroad.<\/p>\n\n <\/div>\n\n\n
\n \n\u201cWe are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem\u201d, commented Askshat Rathee, Co-founder and Managing Director of NODWIN Gaming.<\/strong> \u201cWe will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international.\u201d<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image: NODWIN Gaming The Singaporean arm of South Asian esports company NODWIN Gaming has acquired a 51% stake in Singaporean full-service live media company Branded. Branded will now join NODWIN\u2019s family of brands that offer full-service gaming marketing and events options to major esports companies. Terms of the deal were not disclosed. The deal will … Continued<\/a><\/p>\n","protected":false},"author":106,"featured_media":137579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,5283,106,237],"tags":[1975,1415],"class_list":["post-137578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-investments","category-latest-news","category-news-by-region","tag-nodwin-gaming","tag-singapore"],"acf":[],"yoast_head":"\n
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