{"id":140359,"date":"2023-06-13T16:00:00","date_gmt":"2023-06-13T15:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=140359"},"modified":"2023-06-13T15:24:19","modified_gmt":"2023-06-13T14:24:19","slug":"esports-events-augmented","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/06\/esports-events-augmented","title":{"rendered":"Singapore Showcase: Esports Events Augmented"},"content":{"rendered":"<div id=\"esi-paragraph-67d9276bbf312\" class=\"esi-paragraph \">\n    \n<p><em>Ahead of Esports Insider\u2019s latest industry conference, <\/em><a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore-2023\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ESI Singapore (20-21st June<\/em><\/a><em>), we delve into the context behind an upcoming panel on esports events.<\/em><\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz-large.jpeg\" alt=\"LCS 2023 Spring Split\" class=\"wp-image-139732\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz-large.jpeg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz-medium.jpeg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz-medium_large.jpeg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz-1536x1024.jpeg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/05\/FtUD8KyWAAAp8Gz.jpeg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Riot Games via Twitter (@LCSOfficial)<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d9276bc0b48\" class=\"esi-paragraph \">\n    \n<p>From scrappy online leagues with casters heard, but never seen, to stadiums staffed to the brim operating true sporting spectacles, the delivery of esports has changed significantly over the last 20 years.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc1170\" class=\"esi-paragraph \">\n    \n<p>In the last 12 months alone, the world has seen Brawl Stars at <a href=\"https:\/\/esportsinsider.com\/2022\/12\/brawl-stars-mobile-esports-west\" target=\"_blank\" rel=\"noreferrer noopener\">Disneyland Paris<\/a>, League of Legends <a href=\"https:\/\/lolesports.com\/article\/league-of-legends-worlds-2022-dates-and-seeding\/blt030c8a08a910c7f5\" target=\"_blank\" rel=\"noreferrer noopener\">in an NBA arena<\/a>, and CS:GO headline Belgium\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=hPjhZ_yS4_I\" target=\"_blank\" rel=\"noreferrer noopener\">Antwerps Sportpaleis<\/a> and the Accor Arena in Paris.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc171b\" class=\"esi-paragraph \">\n    \n<p>During the pandemic, esports events went back to their roots by going online only, with esports at one point one of the only major sporting activities still running during a period of traditional sporting cancellations. Whilst it wasn\u2019t perfect, these online events brought in vast, new audiences, most of whom were looking for any form of entertainment during lockdowns.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc1cab\" class=\"esi-paragraph \">\n    \n<p>This was an unexpected golden opportunity for esports to grow as an industry with itself firmly and unexpectedly on the main stage, dominating mainstream discussion and delivering entertainment to untapped masses. However, when normality returned, it was equally critical that esports events returned to LAN as soon as possible.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc223d\" class=\"esi-paragraph \">\n    \n<p>Whilst esports is digital in nature, the scene truly thrives when it delivers offline events that pit the best teams in the world against each other on the same stage. As a result, almost every viable esports title hosts international events that are hosted in unique venues and major destinations.\u00a0<\/p>\n\n  <\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/ESISG_SessionBanner_EsportsEventsAugmented_1200x628px-large.png\" alt=\"ESI Singapore Session Banner Esports Events Augmented\" class=\"wp-image-140360\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/ESISG_SessionBanner_EsportsEventsAugmented_1200x628px-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/ESISG_SessionBanner_EsportsEventsAugmented_1200x628px-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/ESISG_SessionBanner_EsportsEventsAugmented_1200x628px-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/ESISG_SessionBanner_EsportsEventsAugmented_1200x628px.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"esi-paragraph-67d9276bc299a\" class=\"esi-paragraph \">\n    \n<p><em>Interested in this topic? On June 20th-21st ESI Singapore will be delivering an engaging panel featuring major industry stakeholders on this very subject! <\/em><a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore-2023\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Secure your tickets now<\/em><\/a><em>.\u00a0<\/em><\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc2f63\" class=\"esi-paragraph \">\n    \n<p><em>Discover the future of esports, uncovered, as we deliver unmatched networking on the Singapore River, enriching industry discussions, delicious F&amp;B and a fun evening reception!<\/em><\/p>\n\n  <\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div id=\"esi-paragraph-67d9276bc3592\" class=\"esi-paragraph \">\n    \n<p>Perhaps the biggest tightrope balancing act that most event organisers have to face is ensuring a high-quality competition, whilst also generating revenue opportunities that don\u2019t take away from the spectacle. Sponsors are integral to the success of esports events; on the surface they provide a financial lifeline that keeps the event ticking. However, it is important that these partners not only help support the events financially but provide greater fan experiences through activations.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc3b54\" class=\"esi-paragraph \">\n    \n<p>As esports becomes more and more of a mainstream spectacle, unique revenue opportunities are popping up. Locations vie to bring specific esports events to their country\/city, similar to that of major sporting events, in order to reap the economic knock-on effect \u2014 and are willing to pay for the pleasure. Last year, the Swedish city of Malm\u00f6 reported that the 2022 LEC Summer Finals <a href=\"https:\/\/esportsinsider.com\/2022\/12\/lec-finals-generated-4m-in-revenue-for-malmo\" target=\"_blank\" rel=\"noreferrer noopener\">generated over \u00a34.03m for the city<\/a>. Most of that was in revenue from tourism. As such, organisers can negotiate for financial support, among other things, in return for hosting its events in particular destinations.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc40f0\" class=\"esi-paragraph \">\n    \n<p>On-site merchandise sales are also an important factor to discuss when running events. If there is a large crowd expected then having booths from event organisers, and even the teams competing, provides some welcome income at little cost.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d9276bc513e\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-140276\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2023\/06\/esports-ecosystem-omelette\" target=\"_blank\">Singapore Showcase: The Esports Ecosystem Omelette<\/a><\/li>\n          <li id=\"post-140242\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/06\/team-vitality-big-streamer-network\" target=\"_blank\">Team Vitality and BIG Clan: How to get the most out of your streamer network<\/a><\/li>\n          <li id=\"post-140333\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2023\/06\/moonton-warner-music-krafton-grid-samsung-esi-singapore\" target=\"_blank\">MOONTON, Warner Music, KRAFTON, GRID, Samsung and more confirmed to speak to ESI Singapore<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9276bc5feb\" class=\"esi-paragraph \">\n    \n<p>It is important to note that while revenue is important for running esports events, in some titles, for some operators it isn&#8217;t necessarily the main priority. It\u2019s widely believed and accepted that some game publishers look to use these international events as supercharged marketing tools in order to maintain fandom and interest in the game (and in turn in-game spend), however, that doesn\u2019t mean organisers shouldn\u2019t still attempt to get the most out of these costly spectacles.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc65d3\" class=\"esi-paragraph \">\n    \n<p>APAC esports events also have a whole different set of circumstances with mobile esports being a dominant force in the region. These events, while they may have similar competitive structures, endure their own challenges due to the technology and devices in play.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc6b8a\" class=\"esi-paragraph \">\n    \n<p>Some of the best industry stakeholders will be discussing the current opportunities, challenges and trends facing esports events in the APAC region at <a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore-2023\" target=\"_blank\" rel=\"noreferrer noopener\">ESI Singapore on June 20th-21st<\/a>.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc711d\" class=\"esi-paragraph \">\n    \n<p>\u2018Esports Events Augmented\u2019 is a panel featuring executives from some of the industry\u2019s biggest companies. All of which will raise questions such as: How can organisers leverage trends and tools to engage with wider audiences? What are some realistic revenue streams for esports events? and how can companies sustainably run esports events in Asia?<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9276bc77b0\" class=\"esi-paragraph \">\n    \n<p>VSPO is a major player in the Chinese esports ecosystem, running various leagues and events such as the King Pro League, Honor of King\u2019s franchised league. The company also received a hefty <a href=\"https:\/\/esportsinsider.com\/2023\/02\/savvy-games-group-esports-vspo\" target=\"_blank\" rel=\"noreferrer noopener\">$265m investment<\/a> from Savvy Games Group. Nielsen is a well-respected information, data and market measurement firm that has brought its expertise into the esports sector. Meanwhile, Next Level Entertainment is an agency that looks to elevate the Cambodian gaming scene whilst news website RevivaLTV will offer its SEA esports insights in Indonesia.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9276bc7d8a\" class=\"esi-paragraph \">\n    \n<p>It truly is a fascinating time for development in the esports events space, particularly with new technologies being created to further enhance spectator experiences. If these questions interest you, there\u2019s still time to <a href=\"https:\/\/esportsinsider.com\/events\/esi-singapore-2023#TICKETS\" target=\"_blank\" rel=\"noreferrer noopener\">buy tickets to ESI Singapore<\/a>.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ahead of Esports Insider\u2019s latest industry conference, ESI Singapore (20-21st June), we delve into the context behind an upcoming panel on esports events. Image credit: Riot Games via Twitter (@LCSOfficial) From scrappy online leagues with casters heard, but never seen, to stadiums staffed to the brim operating true sporting spectacles, the delivery of esports has &hellip; <a href=\"https:\/\/esportsinsider.com\/2023\/06\/esports-events-augmented\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":139732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,4271,63,70,239,51,50,15024,55,8717,5283,106,58,237,8702,326,240,8701],"tags":[8413,13875,639,132],"class_list":["post-140359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-battle-royale","category-commercial","category-counter-strike","category-europe","category-events-calendar-news","category-features","category-financial","category-esports-titles","category-insights","category-investments","category-latest-news","category-lol","category-news-by-region","category-moba","category-mobile-esports","category-north-america","category-shooters","tag-brawl-stars","tag-csgo-2","tag-esports-events","tag-league-of-legends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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