{"id":140359,"date":"2023-06-13T16:00:00","date_gmt":"2023-06-13T15:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=140359"},"modified":"2023-06-13T15:24:19","modified_gmt":"2023-06-13T14:24:19","slug":"esports-events-augmented","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/06\/esports-events-augmented","title":{"rendered":"Singapore Showcase: Esports Events Augmented"},"content":{"rendered":"
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Ahead of Esports Insider\u2019s latest industry conference, <\/em>ESI Singapore (20-21st June<\/em><\/a>), we delve into the context behind an upcoming panel on esports events.<\/em><\/p>\n\n <\/div>\n\n\n\n

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From scrappy online leagues with casters heard, but never seen, to stadiums staffed to the brim operating true sporting spectacles, the delivery of esports has changed significantly over the last 20 years.<\/p>\n\n <\/div>\n\n\n

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In the last 12 months alone, the world has seen Brawl Stars at Disneyland Paris<\/a>, League of Legends in an NBA arena<\/a>, and CS:GO headline Belgium\u2019s Antwerps Sportpaleis<\/a> and the Accor Arena in Paris.<\/p>\n\n <\/div>\n\n\n

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During the pandemic, esports events went back to their roots by going online only, with esports at one point one of the only major sporting activities still running during a period of traditional sporting cancellations. Whilst it wasn\u2019t perfect, these online events brought in vast, new audiences, most of whom were looking for any form of entertainment during lockdowns.<\/p>\n\n <\/div>\n\n\n

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This was an unexpected golden opportunity for esports to grow as an industry with itself firmly and unexpectedly on the main stage, dominating mainstream discussion and delivering entertainment to untapped masses. However, when normality returned, it was equally critical that esports events returned to LAN as soon as possible.<\/p>\n\n <\/div>\n\n\n

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Whilst esports is digital in nature, the scene truly thrives when it delivers offline events that pit the best teams in the world against each other on the same stage. As a result, almost every viable esports title hosts international events that are hosted in unique venues and major destinations.\u00a0<\/p>\n\n <\/div>\n\n\n\n

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Interested in this topic? On June 20th-21st ESI Singapore will be delivering an engaging panel featuring major industry stakeholders on this very subject! <\/em>Secure your tickets now<\/em><\/a>.\u00a0<\/em><\/p>\n\n <\/div>\n\n\n

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Discover the future of esports, uncovered, as we deliver unmatched networking on the Singapore River, enriching industry discussions, delicious F&B and a fun evening reception!<\/em><\/p>\n\n <\/div>\n\n\n\n

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Perhaps the biggest tightrope balancing act that most event organisers have to face is ensuring a high-quality competition, whilst also generating revenue opportunities that don\u2019t take away from the spectacle. Sponsors are integral to the success of esports events; on the surface they provide a financial lifeline that keeps the event ticking. However, it is important that these partners not only help support the events financially but provide greater fan experiences through activations.<\/p>\n\n <\/div>\n\n\n

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As esports becomes more and more of a mainstream spectacle, unique revenue opportunities are popping up. Locations vie to bring specific esports events to their country\/city, similar to that of major sporting events, in order to reap the economic knock-on effect \u2014 and are willing to pay for the pleasure. Last year, the Swedish city of Malm\u00f6 reported that the 2022 LEC Summer Finals generated over \u00a34.03m for the city<\/a>. Most of that was in revenue from tourism. As such, organisers can negotiate for financial support, among other things, in return for hosting its events in particular destinations.<\/p>\n\n <\/div>\n\n\n

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On-site merchandise sales are also an important factor to discuss when running events. If there is a large crowd expected then having booths from event organisers, and even the teams competing, provides some welcome income at little cost. <\/p>\n\n <\/div>\n\n\n

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