![\"GGTech\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/06\/GG_Tech_Coverage-large.jpeg\")
Esports company GGTech Entertainment <\/strong>has secured $12.4m (~\u00a39.75m) in investment from growth equity firm Glisco Partners<\/strong> and investment management company Heart Beat.<\/strong><\/p>\n\n <\/div>\n\n\n
According to a release, the investment will focus on GGTech\u2019s entry into North America, as well as propelling its presence in Europe, MENA and LATAM.<\/p>\n\n <\/div>\n\n\n
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Based in Spain, GGTech Entertainment is a prominent tournament organiser for amateur, semi-pro and educational esports tournaments. Some of the company\u2019s notable projects are Europe\u2019s Amazon University Esports and Gamergy, one of the largest gaming events brands in Spain.<\/p>\n\n <\/div>\n\n\n
\n \nFurther fueling GGTech\u2019s expansion, the company recently acquired UK-based university esports company NUEL<\/a>. <\/p>\n\n <\/div>\n\n\n
\n \nSpecifically, Glisco Partners has invested $11m (~\u00a38.65m) into GGTech, whereas Heart Beat accounted for the remaining $1.4m (~\u00a31.1m).<\/p>\n\n <\/div>\n\n\n
\n \nFurther emphasising the company\u2019s push into the United States, Jos\u00e9 Parrilla, Co-Founder and CEO of GGTech Entertainment, <\/strong>stated: \u201cAs the leading organizer of multi-language Esports events and tournaments in Europe, MENA, and Latin America, GGTech is highly confident about our growth prospects in the United States. Video games, and in particular Esports, have continued to gain popularity, especially in the U.S., where more than half of the population now plays regularly.<\/p>\n\n <\/div>\n\n\n\n\n
\n \nGGTech\u2019s planned expansion into the US seems like the next logical step for the esports company, particularly since the region\u2019s competitive collegiate scene is more mature than other markets. <\/p>\n\n <\/div>\n\n\n
\n \nOne of the biggest players in this category is NACE Starleague, which sees universities compete across a range of games such as CS:GO, Rocket League, and League of Legends. Some of NACE\u2019s commercial partners also include Monster Energy, DUNKIN\u2019 Donuts and Corsair<\/a>. <\/p>\n\n <\/div>\n\n\n
\n \nDiscussing the investment, Alfredo Castellanos, Managing Partner of Glisco Partners, <\/strong>commented: \u201cOur investment in GGTech is part of our strategy to support highly disruptive companies in increasing their market share and entering the U.S. market. GGTech was particularly attractive because of its proven business model and strategy to leverage its content production studios in Mexico and Spain to service the growing Esports market in the U.S.\u201d <\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image credit: GGTech Entertainment Esports company GGTech Entertainment has secured $12.4m (~\u00a39.75m) in investment from growth equity firm Glisco Partners and investment management company Heart Beat. According to a release, the investment will focus on GGTech\u2019s entry into North America, as well as propelling its presence in Europe, MENA and LATAM. Based in Spain, GGTech … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":140591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[4271,63,239,15024,55,5283,106,237,8746,8702,326,240],"tags":[5637,12019],"class_list":["post-140589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battle-royale","category-commercial","category-europe","category-financial","category-esports-titles","category-investments","category-latest-news","category-news-by-region","category-middle-east","category-moba","category-mobile-esports","category-north-america","tag-ggtech","tag-ggtech-entertainment"],"acf":[],"yoast_head":"\n
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