{"id":141851,"date":"2023-07-27T11:27:26","date_gmt":"2023-07-27T10:27:26","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=141851"},"modified":"2023-07-27T11:27:32","modified_gmt":"2023-07-27T10:27:32","slug":"old-dog-new-tricks-world-cyber-games-is-back","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/07\/old-dog-new-tricks-world-cyber-games-is-back","title":{"rendered":"Old dog, new tricks: The World Cyber Games is back"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN-large.jpeg\" alt=\"World Cyber Games BUSAN 2023\" class=\"wp-image-141852\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN-large.jpeg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN-medium.jpeg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN-medium_large.jpeg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN-1536x864.jpeg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/World-Cyber-Games-BUSAN.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: World Cyber Games<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92504d49b5\" class=\"esi-paragraph \">\n    \n<p>Old school esports fans will be familiar with <strong>World Cyber Games (WCG)<\/strong>. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d505b\" class=\"esi-paragraph \">\n    \n<p>As one of the world&#8217;s first recognised multi-event esports competitions, World Cyber Games held regular offline events from 2000 up until 2019 with the goal of bringing together esports fans from around the world.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d562d\" class=\"esi-paragraph \">\n    \n<p>However, following WCG 2020, which took place online due to the COVID pandemic, the prestigious tournament series went on a temporary break.\u00a0Three years later, <a href=\"https:\/\/wcg.lvup.gg\/en\/busan2023\/info\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">WCG is back<\/a> with a completely different structure under South Korean start-up Bigpicture Interactive Co.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d5be8\" class=\"esi-paragraph \">\n    \n<p>Since World Cyber Games\u2019 first esports event in South Korea on October 2020, the esports industry has gone through multiple adaptations. Perhaps the biggest of those shifts is that game developers&#8217; official competitions now dominate the esports market.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d61ad\" class=\"esi-paragraph \">\n    \n<p>As a result, WCG has taken a new direction for its comeback.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d92504d725b\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-138953\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2023\/05\/world-cyber-games-tiktok-mlbb\" target=\"_blank\">World Cyber Games and TikTok SEA host MLBB tournament<\/a><\/li>\n          <li id=\"post-141802\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/07\/knights-arena-valorant-lan-tournament\" target=\"_blank\">Knights Arena unveils VALORANT LAN tournament<\/a><\/li>\n          <li id=\"post-141730\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2023\/07\/vct-2023-last-chance-qualifiers-viewers\" target=\"_blank\">How did VCT 2023 Last Chance Qualifiers viewership perform?<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d92504d834e\" class=\"esi-paragraph \">\n    \n<p>South Korean esports company Bigpicture Interactive, WCG&#8217;s new owner, was founded by CEO Kwangjun Song on May 16th, 2015 with the mission to &#8220;Make gamers&#8217; lives happier&#8221;.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d8942\" class=\"esi-paragraph \">\n    \n<p>The company\u2019s initial services included\u00a0GameCoach Academy \u2014 the first pro-gamer school \u2014 gaming channel GCL and esports tournament platform LVUP.GG. Bigpicture Interactive went on to take over KPOP performance content company MSTORM in 2019 and esports data company PLAYXP in 2021. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d8f38\" class=\"esi-paragraph \">\n    \n<p>Moreover, it currently manages performance company and game search platform DAK.GG and in 2023 has expanded into the Internet Cafe (PC Bang) industry. It\u2019s safe to say the company is going all in on the esports and gaming sector.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d951c\" class=\"esi-paragraph \">\n    \n<p>From a competitive gaming standpoint, Bigpicture Interactive is organising live esports tournaments with game publishers such as Riot Games, Nexon, Krafton, Smilegate and Supercell, whilst also diving into content creation.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504d9ae1\" class=\"esi-paragraph \">\n    \n<p>Bigpicture Interactive considers the experience it has accumulated in esports over the years as a stepping-stone, with the company currently working to attract series C funding. The company states that its value is estimated at approximately $156.8m (200bn won).<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-3.jpeg\" alt=\"Bigpicture Interactive and WCG (World Cyber Games)\" class=\"wp-image-141853\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-3.jpeg 800w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-3-medium.jpeg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-3-medium_large.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Image credit: World Cyber Games<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92504da1d6\" class=\"esi-paragraph \">\n    \n<p>In its own right, World Cyber Games has also witnessed the growth of the esports industry over the past 20 years. So, by joining forces with Bigpicture Interactive&#8217;s esports platform technology and know-how, WCG has expanded into an open platform where gamers and game developers from all over the world can participate.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504da7a9\" class=\"esi-paragraph \">\n    \n<p>The ultimate goal for WCG and Bigpicture Interactive is to provide a competition capable of continuously offering new entertaining content and competitions to all gamers, online and offline.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dad7a\" class=\"esi-paragraph \">\n    \n<p>In 2023, for example, WCG held an open tournament lasting five months, from January to June, for all users. Interestingly, Clash Royale and <a href=\"https:\/\/lvup.gg\/en\/arena\/wcg\/6391fe2c0fe45f0008dc3ffd\/bracket?stage-id=647ae2a7aa44640007bcf602&amp;group=1\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/lvup.gg\/en\/arena\/wcg\/6391fe2c0fe45f0008dc3ffd\/bracket?stage-id=647ae2a7aa44640007bcf602&amp;group=1\" rel=\"noreferrer noopener\">Mobile Legends: Bang Bang<\/a>, two mobile esports titles, were chosen as the tournament&#8217;s main events.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504db32a\" class=\"esi-paragraph \">\n    \n<p>According to WCG, 5,604 players from 58 different nations participated in the three games, ranging from teams making their professional esports debuts to casual players.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504db8c3\" class=\"esi-paragraph \">\n    \n<p>Nevertheless, WCG\u2019s re-debut in 2023 hasn\u2019t been without its challenges.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dbe78\" class=\"esi-paragraph \">\n    \n<p>Bigpicture Interactive&#8217;s CEO spoke in a media preview held in South Korea last July stating that reorganising WCG by connecting it to online platforms was one of its hurdles. He revealed that the company was preparing to have the technical ability to cover not only Asia but the whole world, however, this was unable to occur for the open tournament.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2-large.jpeg\" alt=\"World Cyber Games BUSAN press event\" class=\"wp-image-141854\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2-large.jpeg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2-medium.jpeg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2-medium_large.jpeg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2-1536x1023.jpeg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-2.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: World Cyber Games <\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92504dc543\" class=\"esi-paragraph \">\n    \n<p>The amount of official esports companies, particularly within the events sector, has also slowly grown and expanded. Moreover, holding esports events for third-party brands has become increasingly more difficult. In order to tackle this issue, WCG has looked into collaborating more with game developers to help cooperate on tournament projects. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dcb16\" class=\"esi-paragraph \">\n    \n<p>This is none more so prevalent than the company\u2019s partnership with Riot Games for <a href=\"https:\/\/liquipedia.net\/valorant\/VCL\/2023\/Korea\/Split_2\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/liquipedia.net\/valorant\/VCL\/2023\/Korea\/Split_2\" rel=\"noreferrer noopener\">VALORANT Challengers Korea<\/a>, a second-tier division within the VALORANT Champions Tour.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dd17e\" class=\"esi-paragraph \">\n    \n<p>The partnership offered more entertainment to VALORANT esports fans, through shared hosting of the Korea VALORANT Challengers League and the WCG VALORANT Open Tournament. According to World Cyber Games, it is looking to secure more cooperation opportunities with leagues around the world.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dd756\" class=\"esi-paragraph \">\n    \n<p>The growing challenge of hosting major third-party tournaments also led WCG to pivot slightly. The WCG Rivals Series was a new esports content IP emphasising the concept of international competition, which is at the heart of WCG. The series, which included influencers from each region involved in gaming and esports, garnered over 40m views on numerous platforms, including TikTok, according to WCG.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1-large.jpeg\" alt=\"World Cyber Games Rivals\" class=\"wp-image-141855\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1-large.jpeg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1-medium.jpeg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1-medium_large.jpeg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1-1536x864.jpeg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-26-at-09.16.27-1.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: World Cyber Games<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d92504dde19\" class=\"esi-paragraph \">\n    \n<p>Meanwhile, WCG has previously garnered a notable reputation from gamers all over the world due to it embracing offline competitions every year since 2000. As such, WCG is back on LAN for the first time in four years under WCG 2023 BUSAN, an esports and gaming festival taking place where it all started, in South Korea.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504de3d7\" class=\"esi-paragraph \">\n    \n<p>At Korean game festival G-star, Bigpicture Interactive revealed its hopes of developing WCG into a major festival for the coming summer. The festival, which sees WCG also return to Busan after 12 years, will take place over three days at the BEXCO convention centre from July 28th to July 30th.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504de986\" class=\"esi-paragraph \">\n    \n<p>In order to hold esports competitions \u2014 and new events \u2014 at WCG 2023 BUSAN, developers such as Smilegate, HoYoverse, Supercell, Nexon, Devsisters, Moonton and Riot Games will be in attendance. \u00a0The festival also features participation from pro-teams across Southeast Asia and Asia Pacific.\u00a0\u00a0<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d92504def94\" class=\"esi-paragraph \">\n    \n<p>Similar to most modern gaming festivals, WCG 2023 BUSAN will also have various events and activations that will take place throughout. This ranges from a virtual KPOP group showcase designed to match the spread of VR, to a sparring zone where visitors can challenge each other in classic games and fan meetings with famous South Korean game influencers. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504df557\" class=\"esi-paragraph \">\n    \n<p>WCG claimed the decision to provide more fan activations is because it will no longer just be an esports competition, \u201cbut become a real festival\u201d.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504dfb11\" class=\"esi-paragraph \">\n    \n<p>WCG\u2019s return to the global esports sector after four years is not the series\u2019 only ambition. Bigpicture Interactive has revealed that it has considered many plans to help esports brands understand how they can capture the hearts of today&#8217;s gamers, just like WCG did in 2000 with the older generation.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504e00c4\" class=\"esi-paragraph \">\n    \n<p>From WCG&#8217;s permanent tournament to WCG Rivals, WCG Valorant Challengers League, and WCG 2023 BUSAN, the new World Cyber Games looks to become a platform-friendly tournament series, no matter if it\u2019s online or offline. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92504e0669\" class=\"esi-paragraph \">\n    \n<p>There is a saying that an old dog can\u2019t learn new tricks, well WCG is proving those doubters wrong as it looks to revitalise its prestigious brand.\u00a0\u00a0<\/p>\n\n  <\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div id=\"esi-paragraph-67d92504e0ee7\" class=\"esi-paragraph \">\n    \n<p>This piece has been written in collaboration with <a href=\"https:\/\/wcg.lvup.gg\/en\/busan2023\/info\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/wcg.lvup.gg\/en\/busan2023\/info\" rel=\"noreferrer noopener\">World Cyber Games<\/a>.<\/p>\n\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Image credit: World Cyber Games Old school esports fans will be familiar with World Cyber Games (WCG). As one of the world&#8217;s first recognised multi-event esports competitions, World Cyber Games held regular offline events from 2000 up until 2019 with the goal of bringing together esports fans from around the world.\u00a0 However, following WCG 2020, &hellip; <a href=\"https:\/\/esportsinsider.com\/2023\/07\/old-dog-new-tricks-world-cyber-games-is-back\">Continued<\/a><\/p>\n","protected":false},"author":29,"featured_media":141852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,51,50,55,8717,5283,106,237,326,8713,8701,8723],"tags":[639,5183,5184],"class_list":["post-141851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-events-calendar-news","category-features","category-esports-titles","category-insights","category-investments","category-latest-news","category-news-by-region","category-mobile-esports","category-partnerships-sponsorships","category-shooters","category-valorant","tag-esports-events","tag-wcg","tag-world-cyber-games"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Old dog, new tricks: The World Cyber Games is back<\/title>\n<meta name=\"description\" content=\"After a three year hiatus WCG is back. 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