{"id":141959,"date":"2023-08-01T15:00:00","date_gmt":"2023-08-01T14:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=141959"},"modified":"2023-08-04T14:25:35","modified_gmt":"2023-08-04T13:25:35","slug":"one-up-nba-2k-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/08\/one-up-nba-2k-partnership","title":{"rendered":"NBA 2K secures multi-year deal with community esports platform One Up"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/NBA-One-Up-large.jpg\" alt=\"One Up announced as official on-demand esports platform of NBA 2K\" class=\"wp-image-141960\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/NBA-One-Up-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/NBA-One-Up-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/NBA-One-Up-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/07\/NBA-One-Up.jpg 1101w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: One Up\/2K<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d927584f6ed\" class=\"esi-paragraph \">\n    \n<p>Game developer <strong>2K <\/strong>has announced <strong>One Up<\/strong> as its official on-demand esports platform for the <strong><a href=\"https:\/\/esportsinsider.com\/category\/esports-titles\/sports-simulation\/nba-2k\">NBA 2K<\/a> <\/strong>franchise in a multi-year deal.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d927584fe46\" class=\"esi-paragraph \">\n    \n<p>The partnership will begin with the release of the franchise\u2019s next instalment \u2014 NBA 2K24 \u2014 on September 8th 2023.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d9275850e0a\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-140763\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2023\/06\/nba-2k-fiba-major-esports-partnership\" target=\"_blank\">NBA 2K League and FIBA sign major multiyear esports partnership\u00a0<\/a><\/li>\n          <li id=\"post-134641\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/02\/nba-2k-league-2023-season-washington-d-c\" target=\"_blank\">NBA 2K League to host 2023 season in Washington, D.C.<\/a><\/li>\n          <li id=\"post-141375\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2023\/07\/esl-faceit-group-announce-efiba-season-2-details\" target=\"_blank\">ESL FACEIT Group announces eFIBA Season 2 details<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9275851dbe\" class=\"esi-paragraph \">\n    \n<p>According to a release, One Up will host a series of free-to-enter online tournaments following the launch of the game. As a result, this partnership should provide amateur gamers in NBA 2K with a pathway to participate in competitive gaming tournaments. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9275852869\" class=\"esi-paragraph \">\n    \n<p>Moreover, the platform will leverage NBA 2K\u2019s in-game promotions and social media to help drive awareness and engagement. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9275852ffd\" class=\"esi-paragraph \">\n    \n<p>In the release, <strong>Brandon Pitts, One Up CEO<\/strong>, touted the platform as a way for players to demonstrate their ability, whilst gaining rewards. &#8220;At the end of the day, gamers want to compete to showcase their skills, and now they can do that and earn like the pros,\u201d he said.&nbsp; <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92758535f4\" class=\"esi-paragraph \">\n    \n<p>Pitts founded One Up in 2019, with its Play One Up app enabling gamers to monetise their skills in one-on-one matchups or tournament gameplay.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9275853bab\" class=\"esi-paragraph \">\n    \n<p>The release also adds that One Up already has 750,000 registered players and has facilitated more than $20m (~\u00a315.6m) in payouts. Pitts told <strong>Esports Insider<\/strong> that of the 750,000, there are already \u201csix figures that play NBA 2K\u201d. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92758542bb\" class=\"esi-paragraph \">\n    \n<p>On potential prize pools for NBA 2K24, he added that One Up has \u201cintentions on unveiling that in mid-September. \u2026 but it&#8217;s going to be about $1m (~\u00a3779,000).\u201d<\/p>\n\n  <\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9275854991\" class=\"esi-paragraph \">\n    \n<p>Explaining how the partnership came to fruition, Pitts pointed to a collaboration with basketball player LaMelo Ball that took place last year as the catalyst: \u201cLaMelo Ball from the Charlotte Hornets wanted to host a big tournament for his fans and his followers with a big $25,000 prize pool and Puma ended up being the sponsor.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9275854f28\" class=\"esi-paragraph \">\n    \n<p>&#8220;These finalists got to fly on a private jet and that caught the attention of 2K, and so they really recognised our body of work through the collaboration with LaMelo. We ended up having discussions of how we could partner, and those discussions ultimately led to the partnership.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92758554cb\" class=\"esi-paragraph \">\n    \n<p>NBA 2K is already an established esports title through the <a href=\"https:\/\/esportsinsider.com\/2023\/02\/nba-2k-league-2023-season-washington-d-c\">NBA 2K League<\/a>. Pitts highlighted that the league will continue to operate independently and separately from One Up\u2019s tournaments.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: One Up\/2K Game developer 2K has announced One Up as its official on-demand esports platform for the NBA 2K franchise in a multi-year deal. The partnership will begin with the release of the franchise\u2019s next instalment \u2014 NBA 2K24 \u2014 on September 8th 2023. According to a release, One Up will host a &hellip; <a href=\"https:\/\/esportsinsider.com\/2023\/08\/one-up-nba-2k-partnership\">Continued<\/a><\/p>\n","protected":false},"author":122,"featured_media":141960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,4268,240,8713,8703],"tags":[1496,2080],"class_list":["post-141959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-nba-2k","category-north-america","category-partnerships-sponsorships","category-sports-simulation","tag-nba-2k","tag-nba-2k-league"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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