{"id":143183,"date":"2023-09-01T13:03:32","date_gmt":"2023-09-01T12:03:32","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=143183"},"modified":"2023-09-04T12:29:59","modified_gmt":"2023-09-04T11:29:59","slug":"esports-in-game-item-drops","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/09\/esports-in-game-item-drops","title":{"rendered":"How publishers use in-game drops to drive esports viewership"},"content":{"rendered":"\n
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Image credit: Valve<\/figcaption><\/figure>\n\n\n
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Very few innovations in the esports world have motivated hardcore games to convert to esports viewers quite like in-game item rewards, colloquially referred to as \u2018drops\u2019. Almost all major competitions have them: in League of Legends, VALORANT, Counter Strike, Rainbow Six, Overwatch, Rocket League, even Halo. <\/p>\n\n <\/div>\n\n\n

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Drops work by rewarding players with in-game items either randomly or after a certain number of hours have been watched of a given esport, or specific tournament. Viewers who watch the Rocket League Championship Series (RLCS), for example, can earn exclusive in-game items<\/a> for their cars. It can be as simple as a cosmetic attachment for your gun or as fundamental as a beta pass to a new game: in short, drops bring more eyeballs to a desired broadcast.<\/p>\n\n <\/div>\n\n\n

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As the practice has become more common, different publishers have introduced their own in-game item drop schemes to incentivise viewership.<\/p>\n\n <\/div>\n\n\n

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