{"id":143677,"date":"2023-09-13T13:18:20","date_gmt":"2023-09-13T12:18:20","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=143677"},"modified":"2023-09-19T14:47:23","modified_gmt":"2023-09-19T13:47:23","slug":"what-is-nba-2k-esports","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2023\/09\/what-is-nba-2k-esports","title":{"rendered":"What is NBA 2K esports?"},"content":{"rendered":"\n
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Image credit: NBA 2K League<\/figcaption><\/figure>\n\n\n
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When 2K Games started its operations back in 2005, its executives probably did not foresee just how big the company would have gotten almost 20 years later. Today, 2K is not just a studio that is popular for its sports gaming titles, but a brand name with a lot of influence in the gaming industry \u2014 and is slowly increasing that influence in the esports industry.<\/p>\n\n <\/div>\n\n\n

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2K has esports partnerships with major franchises<\/a>, with international federations<\/a>, tech companies<\/a>, and with sponsors<\/a> doing business in many different industrial areas. In under 20 years, 2K Games, a subsidiary of Take-Two Interactive, has been growing its position to start challenging leading sports simulation publishers such as Electronic Arts.<\/p>\n\n <\/div>\n\n\n

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2K Games is best known for its sports simulation titles, most notably the NBA 2K franchise. However, the company also publishes other non-esports games across a variety of genres, including borderlands, XCOM and Mafia. One area 2K has not ventured into is casino games, which is dominated by big brands like Microgaming, purveyors of the Hyper Strike slot<\/a>. <\/p>\n\n <\/div>\n\n\n

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Nonetheless, most of 2K\u2019s development budget naturally goes to games like NBA 2K, as the franchise generates substantial revenues through various microtransactions as well as sales of the game itself.<\/p>\n\n <\/div>\n\n\n

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