{"id":14881,"date":"2018-06-05T16:00:44","date_gmt":"2018-06-05T15:00:44","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=14881"},"modified":"2018-06-04T12:40:41","modified_gmt":"2018-06-04T11:40:41","slug":"gen-g-hires-jordan-sherman","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2018\/06\/gen-g-hires-jordan-sherman","title":{"rendered":"Gen.G appoints Jordan Sherman as Head of Sponsorships and Revenue"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Another experienced member of the sports industry has jumped ship to esports, with <strong>Gen.G<\/strong> appointing <strong>Jordan Sherman<\/strong> as Head of Sponsorships and Revenue.<\/span><\/p>\n<figure id=\"attachment_14884\" aria-describedby=\"caption-attachment-14884\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14884\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/06\/Jordan-Sherman.jpg\" alt=\"Jordan Sherman\" width=\"200\" height=\"200\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/06\/Jordan-Sherman.jpg 200w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/06\/Jordan-Sherman-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-14884\" class=\"wp-caption-text\">Jordan Sherman, Gen.G<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Sherman has almost a decade of experience in the sports industry, spending time at <strong>Major League Baseball<\/strong> working in business development, digital marketing, and sponsorships, and acting as Director of Corporate Partnerships at the <strong>Los Angeles Clippers\u00a0<\/strong>for almost two years.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Gen.G has called upon Sherman to help the organisation reach fans in three key markets: China, Korea, and North America. His goal will be to &#8220;bridge the gap between east and west and evolve universal esports lifestyle and culture.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Jordan Sherman, Head of Sponsorships and Revenue for Gen.G<\/strong> commented on his new venture: &#8220;Esports is the future of professional competition and Gen.G is at the forefront of the esports industry with its global reach. I\u2019ve seen first-hand how MLB and NBA partnerships can drive revenues and reach business objectives for our clients and I am excited for esports to further develop into the next frontier for even greater results. Connecting premier brands with Gen.G and engaging such an amazing fanbase is an incredible opportunity, and I look forward to elevating the Gold Standard esports experience.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Kent Wakeford, COO of Gen.G<\/strong> added: &#8220;We are incredibly fortunate to have premier talent such as Jordan join the Gen.G team. Jordan\u2019s unique experience working with premium sports and digital brands provides Gen.G with invaluable contacts and resources to further engage Gen.G\u2019s valued fans.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Gen.G was <a href=\"https:\/\/esportsinsider.com\/2018\/05\/ksv-esports-rebrands-to-gen-g-enters-clash-royale\/\">previously known as KSV Esports<\/a>, rebranding in May as an effort to establish itself as a leading organisation in the industry.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Esports Insider says: Bringing experienced figures over from traditional sports is something we expect to see a lot more of over time, and it&#8217;ll likely benefit esports as long as those people understand that it&#8217;s a different beast. Sherman having as much experience in digital channels as he does is key for Gen.G.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>[maxbutton id=&#8221;1&#8243;]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another experienced member of the sports industry has jumped ship to esports, with Gen.G appointing Jordan Sherman as Head of Sponsorships and Revenue. Jordan Sherman, Gen.G Sherman has almost a decade of experience in the sports industry, spending time at Major League Baseball working in business development, digital marketing, and sponsorships, and acting as Director &hellip; <a href=\"https:\/\/esportsinsider.com\/2018\/06\/gen-g-hires-jordan-sherman\">Continued<\/a><\/p>\n","protected":false},"author":22,"featured_media":14885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,55,106,237,240],"tags":[3827,2986,1012],"class_list":["post-14881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","tag-gen-g","tag-ksv-esports","tag-mlb"],"acf":[],"yoast_head":"<!-- This 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