{"id":149435,"date":"2024-02-06T12:13:02","date_gmt":"2024-02-06T12:13:02","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=149435"},"modified":"2024-02-09T13:05:41","modified_gmt":"2024-02-09T13:05:41","slug":"timo-krueger-promoted-to-global-head-of-esports-at-nielsen","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/02\/timo-krueger-promoted-to-global-head-of-esports-at-nielsen","title":{"rendered":"Timo Krueger promoted to Global Head of Esports at Nielsen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo-large.png\" alt=\"Nielsen appoints Timo Krueger as the new Global Head of Esports\" class=\"wp-image-149438\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo-1536x864.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/02\/Nielsen-New-Logo.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image Credit: Nielsen<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d9275dccc84\" class=\"esi-paragraph \">\n \n<p>Data and market research company <strong>Nielsen<\/strong> has promoted <strong>Timo Krueger<\/strong> to Global Head of Esports.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9275dcd2eb\" class=\"esi-paragraph \">\n \n<p>Krueger has more than seven years of experience in the company, having worked as the International Commercial Director for the company’s esports and gaming division over the last three years. Whilst only announced this month, the promotion itself happened at the start of the new year.<\/p>\n\n <\/div>\n\n\n<div class=\"keep-reading \" id=\"kr-67d9275dce9d0\">\n <div class=\"heading\">Keep Reading<\/div>\n <ul class=\"d-flex flex-column\">\n <li id=\"post-142784\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2023\/08\/nielsen-ex-corp-competitive-gaming\" target=\"_blank\">Nielsen and ex corp. publish competitive gaming market report<\/a><\/li>\n <li id=\"post-78188\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/01\/nielsen-fnatic-the-roi-of-esports-whitepaper\" target=\"_blank\">Nielsen and Fnatic publish ‘The ROI of Esports’ whitepaper<\/a><\/li>\n <li id=\"post-149381\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/02\/esports-insider-heads-to-portugal-for-esi-lisbon-2024\" target=\"_blank\">Esports Insider heads to Portugal for ESI Lisbon 2024\u00a0<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n\n\n\n<div id=\"esi-paragraph-67d9275dcfa3a\" class=\"esi-paragraph \">\n \n<p>“I’m grateful for the opportunity by Nielsen,” Krueger told to Esports Insider. “We are seeing that the Industry is developing and is going through some ups and downs but the need for data is even more important in uncertain times and for this, we want to create new Solutions.”<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9275dd0012\" class=\"esi-paragraph \">\n \n<p>Krueger will be looking to help and support various stakeholders in the industry, providing comprehensive data to evaluate sponsorships and support the companies’ strategies. <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9275dd05bb\" class=\"esi-paragraph \">\n \n<p>Nielsen is a renowned market research company, providing extensive data across all industries, including traditional sports and esports. <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9275dd0b6e\" class=\"esi-paragraph \">\n \n<p>Last year, the company worked with esports holding company\u00a0<strong>ex corp<\/strong>. on a<a href=\"https:\/\/esportsinsider.com\/2023\/08\/nielsen-ex-corp-competitive-gaming\"> report on the global competitive gaming market<\/a>. The report detailed the growth of the global gaming and esports industries all over the world in 2022.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9275dd111a\" class=\"esi-paragraph \">\n \n<p>Despite the growth of the industry in the past years, companies have struggled to reach profitability, and the overall macroeconomic conditions have further amplified those challenges. Stakeholders have been discussing the so-called<a href=\"https:\/\/esportsinsider.com\/2023\/11\/what-is-esports-winter\"> ‘esports winter<\/a>‘, as some companies continue to <a href=\"https:\/\/esportsinsider.com\/2024\/01\/riot-games-layoffs-500-people-affected\">downsize<\/a> and <a href=\"https:\/\/esportsinsider.com\/2023\/06\/esports-teams-revenue-diversification\">explore new revenue streams<\/a>.<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image Credit: Nielsen Data and market research company Nielsen has promoted Timo Krueger to Global Head of Esports. Krueger has more than seven years of experience in the company, having worked as the International Commercial Director for the company’s esports and gaming division over the last three years. Whilst only announced this month, the promotion itself happened … <a href=\"https:\/\/esportsinsider.com\/2024\/02\/timo-krueger-promoted-to-global-head-of-esports-at-nielsen\">Continued<\/a><\/p>\n","protected":false},"author":124,"featured_media":149438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[106,8520],"tags":[40,2566,10094],"class_list":["post-149435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-personnel","tag-esports","tag-nielsen","tag-personnel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Timo Krueger promoted to Global Head of Esports at 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