{"id":152288,"date":"2024-04-12T10:00:00","date_gmt":"2024-04-12T09:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=152288"},"modified":"2024-06-21T17:46:48","modified_gmt":"2024-06-21T16:46:48","slug":"creating-value-fans-brands-at-twitchcon-europe","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/04\/creating-value-fans-brands-at-twitchcon-europe","title":{"rendered":"Creating value for fans and brands at TwitchCon Europe"},"content":{"rendered":"
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Twitch CMO Rachel Delphin, writes for Esports Insider to discuss how brands can make TwitchCon<\/a> attendees enjoy seeing commercial partners at events whilst also creating value for both sides.  <\/strong><\/p>\n\n <\/div>\n\n\n\n

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Image credit: Twitch<\/figcaption><\/figure>\n\n\n
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Gaming events are wired differently. Most often pair modern entertainment and celebrity culture with education and community. TwitchCon\u2019s <\/strong>first event took place in 2015 and was designed to be a celebration of the Twitch community’s mutual passions and shared hobbies. An interactive convention for broadcasters and viewers alike to meet each other, create memories, and play together. <\/p>\n\n <\/div>\n\n\n

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Nine years later, TwitchCon<\/a> has evolved into a bi-annual event that incorporates multiple stages, live music and a full Expo Hall, all while still focusing on its streaming community. Whilst TwitchCon has similar markings of a traditional music festival it still has not lost sight of what creators wanted  \u2014 a space to build connections, meet their heroes IRL, drive content creation and show off their creativity.<\/p>\n\n <\/div>\n\n\n

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