{"id":152288,"date":"2024-04-12T10:00:00","date_gmt":"2024-04-12T09:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=152288"},"modified":"2024-06-21T17:46:48","modified_gmt":"2024-06-21T16:46:48","slug":"creating-value-fans-brands-at-twitchcon-europe","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/04\/creating-value-fans-brands-at-twitchcon-europe","title":{"rendered":"Creating value for fans and brands at TwitchCon Europe"},"content":{"rendered":"<div id=\"esi-paragraph-67d88d589b42c\" class=\"esi-paragraph \">\n    \n<p><strong>Twitch CMO Rachel Delphin, writes for Esports Insider to discuss how brands can make <a href=\"https:\/\/www.twitchcon.com\/rotterdam-2024\/\">TwitchCon<\/a> attendees enjoy seeing commercial partners at events whilst also creating value for both sides.&nbsp;&nbsp;<\/strong><\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min-large.png\" alt=\"TwitchCon Europe 2024 in Rotterdam\" class=\"wp-image-152013\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min-1536x864.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/E085_TCRT_Anounce_Logo_16x9_EN-min.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Twitch<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d88d589d4b1\" class=\"esi-paragraph \">\n    \n<p>Gaming events are wired differently. Most often pair modern entertainment and celebrity culture with education and community. <strong>TwitchCon\u2019s <\/strong>first event took place in&nbsp;2015 and was designed to be a celebration of the Twitch community&#8217;s mutual passions and shared hobbies. An interactive convention for broadcasters and viewers alike to meet each other, create memories, and play together.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d589dc86\" class=\"esi-paragraph \">\n    \n<p>Nine years later, <a href=\"https:\/\/www.twitchcon.com\/rotterdam-2024\/\">TwitchCon<\/a> has evolved into a bi-annual event that incorporates multiple stages, live music and a full Expo Hall, all while still focusing on its streaming community. Whilst TwitchCon has similar markings of a traditional music festival it still has not lost sight of what creators wanted&nbsp; \u2014 a space to build connections, meet their heroes IRL, drive content creation and show off their creativity.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d88d589f12b\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-151995\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2024\/04\/how-can-twitchcon-europe-boost-gamer-brand-favourability\" target=\"_blank\">How can TwitchCon Europe boost brand favourability amongst gamers?<\/a><\/li>\n          <li id=\"post-148712\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2024\/09\/esports-events-calendar-2024\" target=\"_blank\">Esports events calendar 2024: Major leagues and tournaments<\/a><\/li>\n          <li id=\"post-152217\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/04\/ex-corp-esports-degrees-employment-report\" target=\"_blank\">Ex corp report surveys late teens on esports degrees and employment\u00a0<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d88d58a0589\" class=\"esi-paragraph \">\n    \n<p>TwitchCon has become a platform for all forms of entertainment from art and music to hobbyists, which also symbolises how Twitch as a streaming platform has also evolved.&nbsp; Even fans of \u2018Just Chatting\u2019, Twitch\u2019s<a href=\"https:\/\/streamscharts.com\/games\"> most popular category<\/a>, should feel welcome to come together IRL at the event.&nbsp;&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a0d7c\" class=\"esi-paragraph \">\n    \n<p>Whilst TwitchCon has evolved and risen in popularity, a balancing act has started to be formed to ensure that the event maintains its original purpose whilst also optimising commercialisation. &nbsp; &nbsp; How has Twitch maintained its balance? And why do TwitchCon attendees keep returning?<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a151a\" class=\"esi-paragraph \">\n    \n<p>Twitch\u2019s survey of last year\u2019s TwitchCon Paris attendees noted that over 80% stated they enjoyed seeing brands, sponsors and exhibitors support the Twitch community. 78% of attendees spent time in the Expo Hall engaging with brands, with nearly 80% agreeing that TwitchCon shows Twitch as a vibrant engaged community.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a1ca6\" class=\"esi-paragraph \">\n    \n<p>The gaming community values authenticity. Brands know their brand, however, it\u2019s important to connect with fans to ensure that a partner&#8217;s message is being portrayed. As such, TwitchCon offers experiences and possibilities that interest different areas of the streaming community. When a brand is interested in TwitchCon, trying to figure out how the company fits is vital. This includes highlighting what each section of the event offers, including what each stage represents, how to create an onstage moment, and how to build a booth that allows for the right level of brand education and entertainment.&nbsp;<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/shutterstock_1718907421.jpg\" alt=\"Twitch Co-founder resigns as CEO\" class=\"wp-image-136599\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/shutterstock_1718907421.jpg 1000w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/shutterstock_1718907421-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2023\/03\/shutterstock_1718907421-medium_large.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Image credit: Ink Drop \/ Shutterstock.com<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d88d58a258e\" class=\"esi-paragraph \">\n    \n<p>TwitchCon sees a high volume of attendees thanks to the access it offers to some of the biggest streamers worldwide through meet-and-greets. Attendees unite at TwitchCon events due to shared passions, with Twitch being a service they typically use for entertainment.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a2d4b\" class=\"esi-paragraph \">\n    \n<p>TwitchCon is a combination of a convention where you meet your heroes, a consumer show where you get to play your favourite game, a festival where you are treated to music and a conference where you get to hear the latest technology developments. This doesn\u2019t just provide fans with options, but it creates a multitude of pathways for brands to authentically get involved.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a350e\" class=\"esi-paragraph \">\n    \n<p>Last year, TwitchCon Paris saw multiple notable brands invest in the event. Crocs, Samsung and NYX created engaging spaces that called for interaction. As highlighted <a href=\"https:\/\/esportsinsider.com\/2024\/04\/how-can-twitchcon-europe-boost-gamer-brand-favourability\" target=\"_blank\" rel=\"noreferrer noopener\">in our previous article<\/a>, all three brands proved to be successful activations for TwitchCon attendees due to finding the right mix of promoting their products, whilst also connecting with the community.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a3cca\" class=\"esi-paragraph \">\n    \n<p>Crocs focused on creativity so the brand was placed in the Artist Alley, the Samsung S23 Ultra devices were made for gamers so TwitchCon created its first mobile LAN event. NYX, a professional makeup brand that wanted to inspire proud artistry and create a safe and inclusive space in gaming, sponsored the fan favourite Drag Showcase.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d88d58a4435\" class=\"esi-paragraph \">\n    \n<p>This year <a href=\"https:\/\/www.twitchcon.com\/rotterdam-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">TwitchCon Europe<\/a> will take place in Rotterdam between June 29th and 30th, and promises to be bigger than ever, with more partnerships and opportunities to authentically tap into a digital-savvy Gen Z and Millennial audience. Brands looking to tap into the TwitchCon community&nbsp;and build a connection with gamers should reach out to <a href=\"mailto:mrtihow@amazon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Howard<\/a>, EMEA and APAC\u2019s Director of Sponsorship Sales at Amazon\/Twitch.&nbsp;<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Twitch CMO Rachel Delphin, writes for Esports Insider to discuss how brands can make TwitchCon attendees enjoy seeing commercial partners at events whilst also creating value for both sides.&nbsp;&nbsp; Image credit: Twitch Gaming events are wired differently. Most often pair modern entertainment and celebrity culture with education and community. TwitchCon\u2019s first event took place in&nbsp;2015 &hellip; <a href=\"https:\/\/esportsinsider.com\/2024\/04\/creating-value-fans-brands-at-twitchcon-europe\">Continued<\/a><\/p>\n","protected":false},"author":92,"featured_media":152013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,50,55,106,237,53,18641],"tags":[2716,40,165,2867],"class_list":["post-152288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-features","category-esports-titles","category-latest-news","category-news-by-region","category-opinion","category-sponsored","tag-branding","tag-esports","tag-twitch","tag-twitchcon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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