![\"Image](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/04\/mclaren-racing-logitech-g-extension-large.jpg\")
Motorsport team McLaren Racing<\/strong> has extended its partnership with global peripherals and hardware manufacturer Logitech G<\/strong>.<\/p>\n\n <\/div>\n\n\n
As a result of the extension, the manufacturer will be the gaming wheel and pedal partner of the McLaren Formula 1 <\/strong>team and the McLaren Shadow <\/strong>sim racing team.<\/p>\n\n <\/div>\n\n\n
- \n
- Logitech G and McLaren announce Logitech G Challenge Community Circuit<\/a><\/li>\n
- McLaren Racing expands NEOM partnership into sim racing<\/a><\/li>\n
- Astralis secures multi-year Logitech G extension<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n\n\n \n
The partnership, which first started in 2017, will see both parties continue to collaborate on initiatives that ‘blur the line between virtual and real-world racing.’ As part of the extension, Logitech and McLaren<\/a> will host the Logitech McLaren G Challenge<\/strong>, a sim racing event where drivers will compete for prizes including opportunities to meet the team’s drivers.<\/p>\n\n <\/div>\n\n\n
\n \nSince 2017, Logitech has assisted McLaren’s sim racing efforts and supported the McLaren Shadow project during a successful 2022 season. That year the team won the driver’s and constructors championships for the F1 Esports<\/a> series.<\/p>\n\n <\/div>\n\n\n
\n \nSim racing continues to attract non-endemic brands into the world of esports. In February 2024, race car manufacturer Dallara partnered with gaming PC manufacturer AK Informatica<\/a> to launch a joint venture based in Indianapolis, Indiana.<\/p>\n\n <\/div>\n\n\n
\n \nFor Logitech G, 2024 is a year of extensions. Alongside extending its deal with McLaren Racing, it secured a multi-year extension with Danish esports organisation Astralis<\/a> in February 2024.<\/p>\n\n <\/div>\n\n\n
\n \nMatt Dennington, Co-chief Commercial Officer at McLaren Racing<\/strong>, spoke on the extension: “Sim racing continues to go from strength to strength.<\/p>\n\n <\/div>\n\n\n
\n \n“We\u2019re thrilled to be extending our partnership with Logitech and continue to create a strong experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.\u201d <\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image credit: McLaren Racing Motorsport team McLaren Racing has extended its partnership with global peripherals and hardware manufacturer Logitech G. As a result of the extension, the manufacturer will be the gaming wheel and pedal partner of the McLaren Formula 1 team and the McLaren Shadow sim racing team. The partnership, which first started in … Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":152375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,51,55,106,237,8713,4269,8703,238],"tags":[9955,3045,10807,4473,3009],"class_list":["post-152373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-events-calendar-news","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","category-simulation-racing","category-sports-simulation","category-uk","tag-esports-partnership","tag-logitech-g","tag-mclaren-racing","tag-mclaren-shadow","tag-sim-racing"],"acf":[],"yoast_head":"\n
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