{"id":155875,"date":"2024-07-11T16:10:34","date_gmt":"2024-07-11T15:10:34","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=155875"},"modified":"2024-07-12T14:45:00","modified_gmt":"2024-07-12T13:45:00","slug":"esports-world-cup-heinz-logitech-secretlab","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab","title":{"rendered":"Esports World Cup secures Heinz, Logitech G and Secretlab partnership"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g-large.png\" alt=\"Esports World Cup Heinz, Logitech G and Secretlab \" class=\"wp-image-155878\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Esports World Cup Foundation<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d9277f27d30\" class=\"esi-paragraph \">\n    \n<p>The <strong>Esports World Cup,<\/strong> a multi-title esports event organised by the Esports World Cup Foundation in Riyadh, Saudi Arabia, has announced three new partners \u2014 food company <strong>Heinz, <\/strong>peripherals brand<strong> Logitech G <\/strong>and gaming chair manufacturer<strong> Secretlab<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f28357\" class=\"esi-paragraph \">\n    \n<p>The three companies will have booths on site as well as host activations, competitions and giveaways during the EWC.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d9277f292f8\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-155702\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-viewership-lol-warzone\" target=\"_blank\">Esports World Cup breaks 1m viewers in League of Legends, trails in Warzone<\/a><\/li>\n          <li id=\"post-153086\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-2024-games-format-schedule\" target=\"_blank\">Esports World Cup 2024: Full list of games, format, schedule and more<\/a><\/li>\n          <li id=\"post-155683\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-amazon-jameel\" target=\"_blank\">Esports World Cup partners with Amazon and Jameel Motorsport<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d9277f2a0ab\" class=\"esi-paragraph \">\n    \n<p>The three brands are the latest in a long string of partnerships announced by the Esports World Cup for its inaugural edition. Even though the event officially started early in July, the EWC Foundation is still announcing new partners, with <a href=\"https:\/\/esportsinsider.com\/2024\/07\/mentos-partners-with-the-esports-world-cup\" target=\"_blank\" rel=\"noreferrer noopener\">Mentos<\/a>,<a href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-amazon-jameel\" target=\"_blank\" rel=\"noreferrer noopener\"> Amazon and Jameel Motorsport<\/a> all announced in the first 10 days of July. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2a680\" class=\"esi-paragraph \">\n    \n<p>The partnerships with Heinz, Secretlab, and Logitech G will focus on on-site activations and promotions. Heinz will provide samples to visitors and promote new flavours of its sauces, including a &#8216;game changer&#8217; surprise the company announced but shared no details on. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2ac1c\" class=\"esi-paragraph \">\n    \n<p>Logitech G will focus its efforts on promoting its PRO SERIES range of gaming gear, which includes keyboards, mice and headsets. Logitech G will have a booth on site where meet and greets, activations and competitions will be hosted during the World Cup. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2b1ac\" class=\"esi-paragraph \">\n    \n<p>The third partner, Secretlab, will be the official gaming chair partner of the event and will launch an exclusive TITAN Evo Esports World Cup 2024 edition chair to promote the event. Secretlab and the EWC will share more information on the custom edition of the chair at a later date. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2b722\" class=\"esi-paragraph \">\n    \n<p>Despite securing notable partners, the event has come under criticism by sections of the esports community due to the Esports World Cup Foundation being backed by the Saudi Arabian government. This is largely in relation to the <a href=\"https:\/\/www.amnesty.org\/en\/location\/middle-east-and-north-africa\/middle-east\/saudi-arabia\/report-saudi-arabia\/\">country&#8217;s human rights record<\/a>, particularly towards women and LGBTQ+ communities.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2bcb2\" class=\"esi-paragraph \">\n    \n<p><strong>Mohammed Al Nimer, Sales Director, Esports World Cup Foundation,<\/strong> commented on the partnerships: &#8220;We&#8217;re thrilled to name Heinz, Logitech G and Secretlab as official Event Suppliers of the Esports World Cup. These popular brands have demonstrated a commitment to serving gamers and are passionate about supporting the growth of esports. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9277f2c23f\" class=\"esi-paragraph \">\n    \n<p>&#8220;Our collaboration at the EWC connects them directly with global gaming communities filled with casual players and esports professionals eager to engage with their products.\u201d<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Esports World Cup Foundation The Esports World Cup, a multi-title esports event organised by the Esports World Cup Foundation in Riyadh, Saudi Arabia, has announced three new partners \u2014 food company Heinz, peripherals brand Logitech G and gaming chair manufacturer Secretlab. The three companies will have booths on site as well as host &hellip; <a href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab\">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":155878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,51,106,237,8746,8713,18248],"tags":[17407,3045,3475],"class_list":["post-155875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-events-calendar-news","category-latest-news","category-news-by-region","category-middle-east","category-partnerships-sponsorships","category-top-stories","tag-esports-world-cup","tag-logitech-g","tag-secretlab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esports World Cup partners with Heinz, Secretlab, Logitech<\/title>\n<meta name=\"description\" content=\"The Esports World Cup has announced partnerships with Heinz, Secretlab and Logitech G for activations and promotions on site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esports World Cup secures Heinz, Logitech G and Secretlab partnership\" \/>\n<meta property=\"og:description\" content=\"The Esports World Cup has announced partnerships with Heinz, Secretlab and Logitech G for activations and promotions on site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/spacenjoka\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-11T15:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T13:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivan \u0160imi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/space_njoka\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan \u0160imi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab\"},\"author\":{\"name\":\"Ivan \u0160imi\u0107\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/7f9b6f387a107d7396b5d78c63885a0b\"},\"headline\":\"Esports World Cup secures Heinz, Logitech G and Secretlab partnership\",\"datePublished\":\"2024-07-11T15:10:34+00:00\",\"dateModified\":\"2024-07-12T13:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/07\/esports-world-cup-heinz-logitech-secretlab#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/07\/ewc-heinz-secretlab-logitech-g.png\",\"keywords\":[\"Esports World Cup\",\"Logitech G\",\"SecretLab\"],\"articleSection\":[\"Commercial\",\"Events\",\"Latest News\",\"Markets\",\"Middle East\",\"Partnerships &amp; 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