{"id":156943,"date":"2024-08-07T10:05:09","date_gmt":"2024-08-07T09:05:09","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=156943"},"modified":"2024-08-09T13:07:33","modified_gmt":"2024-08-09T12:07:33","slug":"manchester-city-gen-g-league-of-legends","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/08\/manchester-city-gen-g-league-of-legends","title":{"rendered":"Manchester City extends collaboration with Gen.G ahead of League of Legends Worlds"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-large.jpg\" alt=\"Man City Gen G partnership\" class=\"wp-image-156945\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-1536x864.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Man City \/ Gen G<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d8a98d0ad38\" class=\"esi-paragraph \">\n \n<p>English professional football club <strong>Manchester City <\/strong>has extended its collaboration with multinational esports organisation <strong>Gen.G<\/strong>.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d0b5cc\" class=\"esi-paragraph \">\n \n<p>As a result, the club and organisation will join forces on various activations ahead of the <a href=\"https:\/\/esportsinsider.com\/2024\/01\/riot-games-msi-worlds-2024-locations-hall-of-fame-format\" data-type=\"link\" data-id=\"https:\/\/esportsinsider.com\/2024\/01\/riot-games-msi-worlds-2024-locations-hall-of-fame-format\">League of Legends World Championships<\/a>, which is set to host its Finals in London later this year. <\/p>\n\n <\/div>\n\n\n<div class=\"keep-reading \" id=\"kr-67d8a98d0cbf0\">\n <div class=\"heading\">Keep Reading<\/div>\n <ul class=\"d-flex flex-column\">\n <li id=\"post-154674\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2024\/06\/manchester-city-esports-reveals-new-gaming-facility\" target=\"_blank\">Manchester City Esports reveals new gaming facility<\/a><\/li>\n <li id=\"post-140494\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2023\/06\/gen-g-manchester-city-seoul-korea\" target=\"_blank\">Gen.G teams up with Manchester City for series of activations<\/a><\/li>\n <li id=\"post-155368\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/06\/gen-g-expands-partnership-with-lg-u\" target=\"_blank\">Gen.G expands partnership with LG U+<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d8a98d0ecca\" class=\"esi-paragraph \">\n \n<p>According to a release, Man City and Gen.G will implement ‘various build-up marketing activations’ to generate fan engagement for the season-ending event, such as various short videos to promote the organisation’s participation. <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d0f8cc\" class=\"esi-paragraph \">\n \n<p>One activation mentioned is a Gen.G Academy Series presented by Gen City, which will have a League of Legends & EA FC class for Korean fans. The collaboration will also include an amatuer League of Legends tournament in Korea as well as a ‘Gen City Day’ event at League of Legends Park in Seoul this August.\u00a0<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d1025e\" class=\"esi-paragraph \">\n \n<p>The extension follows Manchester City and Gen.G joining forces on various activations during the club’s pre-season tour of Asia in 2023. Previous events saw former players <strong>Joleon Lescott <\/strong>and <strong>Shaun Wright-Phillips<\/strong>, as well as Manchester City Esports members, participate in FIFA Online matches at the Afreeca TV facility at the Lotte Mall in Seoul.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d10a77\" class=\"esi-paragraph \">\n \n<p>Manchester City continues to expand its involvement in the esports and gaming industries. In June 2024, the club opened <a href=\"https:\/\/esportsinsider.com\/2024\/06\/manchester-city-esports-reveals-new-gaming-facility\" data-type=\"link\" data-id=\"https:\/\/esportsinsider.com\/2024\/06\/manchester-city-esports-reveals-new-gaming-facility\" target=\"_blank\" rel=\"noreferrer noopener\">a gaming facility<\/a> inside the Etihad Stadium. Meanwhile, July saw the club launch a themed map in <a href=\"https:\/\/esportsinsider.com\/2024\/07\/manchester-city-fortnite-creative-map\" data-type=\"link\" data-id=\"https:\/\/esportsinsider.com\/2024\/07\/manchester-city-fortnite-creative-map\" target=\"_blank\" rel=\"noreferrer noopener\">Fortnite Creative<\/a>. Manchester City has also previously partnered with FaZe Clan, with the collaboration including a <a href=\"https:\/\/esportsinsider.com\/2022\/03\/faze-clan-manchester-city-pop-up\">pop-up event at the Etihad Stadium<\/a> in 2022.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d1123a\" class=\"esi-paragraph \">\n \n<p>2024 has also been a year of expansion for Gen.G. In July, the organisation joined forces with the <a href=\"https:\/\/esportsinsider.com\/2024\/07\/gen-g-and-stc-play-launch-esports-certification-courses-at-esports-world-cup\" data-type=\"link\" data-id=\"https:\/\/esportsinsider.com\/2024\/07\/gen-g-and-stc-play-launch-esports-certification-courses-at-esports-world-cup\">Saudi Telecom Company (stc) <\/a>to launch esports certification courses available at the Esports World Cup taking place in Riyadh. Additionally, this year has seen <a href=\"https:\/\/esportsinsider.com\/2024\/06\/gen-g-launches-custom-branded-wine-in-korea\">Gen.G launch a branded wine<\/a>, acquire a <a href=\"https:\/\/esportsinsider.com\/2024\/05\/gen-g-acquires-league-of-legends-data-analytics-platform-your-gg\">data analytics platform<\/a> and <a href=\"https:\/\/esportsinsider.com\/2024\/06\/gen-g-expands-academy-new-building-seoul\">open a new building<\/a> in Seoul. <\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d119cd\" class=\"esi-paragraph \">\n \n<p><strong>Kristoffer Lewis, Head of Esports, Gaming, and Metaverse at Manchester City<\/strong>, spoke on the extension: \u201cWe are thrilled to expand our collaboration with Gen.G, a leader in the esports world.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d8a98d12164\" class=\"esi-paragraph \">\n \n<p>“This collaboration not only enhances our presence in the gaming community but also allows us to engage with our global fanbase in new and exciting ways.\u201d<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Man City \/ Gen G English professional football club Manchester City has extended its collaboration with multinational esports organisation Gen.G. As a result, the club and organisation will join forces on various activations ahead of the League of Legends World Championships, which is set to host its Finals in London later this year. … <a href=\"https:\/\/esportsinsider.com\/2024\/08\/manchester-city-gen-g-league-of-legends\">Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":156945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,51,55,106,58,237,8702,8713,18248,238],"tags":[9955,3827,132,4163,2745],"class_list":["post-156943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-events-calendar-news","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-partnerships-sponsorships","category-top-stories","category-uk","tag-esports-partnership","tag-gen-g","tag-league-of-legends","tag-manchester-city","tag-worlds"],"acf":[],"yoast_head":"<!-- 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