![\"Man](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Man-City-GenG-large.jpg\")
English professional football club Manchester City <\/strong>has extended its collaboration with multinational esports organisation Gen.G<\/strong>.<\/p>\n\n <\/div>\n\n\n
As a result, the club and organisation will join forces on various activations ahead of the League of Legends World Championships<\/a>, which is set to host its Finals in London later this year. <\/p>\n\n <\/div>\n\n\n
- \n
- Manchester City Esports reveals new gaming facility<\/a><\/li>\n
- Gen.G teams up with Manchester City for series of activations<\/a><\/li>\n
- Gen.G expands partnership with LG U+<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n\n\n \n
According to a release, Man City and Gen.G will implement ‘various build-up marketing activations’ to generate fan engagement for the season-ending event, such as various short videos to promote the organisation’s participation. <\/p>\n\n <\/div>\n\n\n
\n \nOne activation mentioned is a Gen.G Academy Series presented by Gen City, which will have a League of Legends & EA FC class for Korean fans. The collaboration will also include an amatuer League of Legends tournament in Korea as well as a ‘Gen City Day’ event at League of Legends Park in Seoul this August.\u00a0<\/p>\n\n <\/div>\n\n\n
\n \nThe extension follows Manchester City and Gen.G joining forces on various activations during the club’s pre-season tour of Asia in 2023. Previous events saw former players Joleon Lescott <\/strong>and Shaun Wright-Phillips<\/strong>, as well as Manchester City Esports members, participate in FIFA Online matches at the Afreeca TV facility at the Lotte Mall in Seoul.<\/p>\n\n <\/div>\n\n\n
\n \nManchester City continues to expand its involvement in the esports and gaming industries. In June 2024, the club opened a gaming facility<\/a> inside the Etihad Stadium. Meanwhile, July saw the club launch a themed map in Fortnite Creative<\/a>. Manchester City has also previously partnered with FaZe Clan, with the collaboration including a pop-up event at the Etihad Stadium<\/a> in 2022.<\/p>\n\n <\/div>\n\n\n
\n \n2024 has also been a year of expansion for Gen.G. In July, the organisation joined forces with the Saudi Telecom Company (stc) <\/a>to launch esports certification courses available at the Esports World Cup taking place in Riyadh. Additionally, this year has seen Gen.G launch a branded wine<\/a>, acquire a data analytics platform<\/a> and open a new building<\/a> in Seoul. <\/p>\n\n <\/div>\n\n\n
\n \nKristoffer Lewis, Head of Esports, Gaming, and Metaverse at Manchester City<\/strong>, spoke on the extension: \u201cWe are thrilled to expand our collaboration with Gen.G, a leader in the esports world.<\/p>\n\n <\/div>\n\n\n
\n \n“This collaboration not only enhances our presence in the gaming community but also allows us to engage with our global fanbase in new and exciting ways.\u201d<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Image credit: Man City \/ Gen G English professional football club Manchester City has extended its collaboration with multinational esports organisation Gen.G. As a result, the club and organisation will join forces on various activations ahead of the League of Legends World Championships, which is set to host its Finals in London later this year. … Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":156945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,51,55,106,58,237,8702,8713,18248,238],"tags":[9955,3827,132,4163,2745],"class_list":["post-156943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-events-calendar-news","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-partnerships-sponsorships","category-top-stories","category-uk","tag-esports-partnership","tag-gen-g","tag-league-of-legends","tag-manchester-city","tag-worlds"],"acf":[],"yoast_head":"\n
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