{"id":156964,"date":"2024-08-08T10:04:13","date_gmt":"2024-08-08T09:04:13","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=156964"},"modified":"2024-08-09T15:22:39","modified_gmt":"2024-08-09T14:22:39","slug":"western-esports-team-in-southeast-asia-korea-china","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/08\/western-esports-team-in-southeast-asia-korea-china","title":{"rendered":"Western esports organisations that have entered Southeast Asia, Korea and China"},"content":{"rendered":"\n
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Image credit: Team Liquid <\/figcaption><\/figure>\n\n\n
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Gaming and esports consumers vary greatly from region to region. One esport could be a huge cultural hit in the East, whilst being unknown in the West.<\/p>\n\n <\/div>\n\n\n

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However, the modern esports ecosystem has further incentivised the development of global organisations<\/a>, filled with teams that compete in titles all across the world. The reason is simple, to diversify revenue streams and enter new markets to attract more fans. This is why some of the biggest organisations in the Western world have begun expanding East \u2014 particularly esports powerhouse markets Southeast Asia, Korea, and China.\u00a0<\/p>\n\n <\/div>\n\n\n

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The selection of these three regions doesn\u2019t come as a big surprise. South Korea has a rich esports history and continues to foster loyal fanbases in the FGC and StarCraft. China<\/a>, on the other hand, is one of the most mature esports markets in the world, with numerous franchised esports leagues<\/a> in titles unknown to Western audiences.<\/p>\n\n <\/div>\n\n\n

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Lastly, Southeast Asia continues to dominate the mobile esports space, with games like Arena of Valor, Mobile Legends: Bang Bang, Free Fire and PUBG Mobile showing immense popularity. This makes it a fertile ground for Western esports organisations looking for a slice of the ever-growing mobile market.<\/p>\n\n <\/div>\n\n\n

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